Google Authorship Markup: Why it matters and how to do it.
Bonnie Burns's insight:
You need a Google+ profile in order to implement the Authorship Markup. You want to implement authorship markup. Trust me, you do!
What is authorship Markup?
It is how Google displays author information in search results. It makes your listing more robust, because it includes a photo, your name and links to more content by you. It’s a great way to make your listing stand out in the SERPs and get more exposure.
To make sure you have a solid SEO foundation and to determine if you would benefit from SEO (if it is worth your time or money to invest in a Search Engine Optimization campaign) you need an SEO Audit - because without one you are flying blind. You don't know if your site has the proper foundation, you don't know if you can actually benefit from SEO (most SEO Firms don't tell you this - but not everyone benefits from SEO!).