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Be Wary of SEO Companies that Contact You First | Search Engine Journal

Google says it flat out in their SEO Webmaster Guidelines, “Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. Ecombuffet.com
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If you haven't already, check out our #Social and #SEO resources library! Free access to all reports & resources

If you haven't already, check out our #Social and #SEO resources library! Free access to all reports & resources | SEO Tips, Advice, Help | Scoop.it

If you haven't already, check out our #Social and #SEO resources library! Free access to all reports & resources

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If you haven't already, check out our #Social and #SEO resources library! Free access to all reports & resources

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12 Tips For Integrating Social Media Into Your Marketing Strategy

12 Tips For Integrating Social Media Into Your Marketing Strategy | SEO Tips, Advice, Help | Scoop.it

The result of social media integrated into marketing strategy is improved efficiency and effectiveness in all aspects of the marketing plan.

Bonnie Burns's insight:

Strategic elements such as segmentation, targeting, positioning, and all go-to-market activities reflect a clear and consistent understanding of the value the company offers to its customers and how the company seeks to capture value from attracting and retaining these customers over time.

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Is SEO Still Worth It in 2015?

Is SEO Still Worth It in 2015? | SEO Tips, Advice, Help | Scoop.it
Of course SEO is still worth it in 2015. If you have been having difficulty in determining what to spend, the calculations above may prove useful in developing a budget. Don’t take the "Cheap SEO" bait. There is no point in paying a "Bargain SEO Firm" to do work that is, more often than not, against Google guidelines and almost certain to trigger a Panda or Penguin hit.
Bonnie Burns's insight:

Of course SEO is still worth it in 2015. If you have been having difficulty in determining what to spend, the calculations above may prove useful in developing a budget. Don’t take the "Cheap SEO" bait. There is no point in paying a "Bargain SEO Firm" to do work that is, more often than not, against Google guidelines and almost certain to trigger a Panda or Penguin hit.

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Facebook Media Publishing Tools: This Week in Social Media

Facebook Media Publishing Tools: This Week in Social Media | SEO Tips, Advice, Help | Scoop.it
Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week? Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools
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What's New This Week? Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools

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SCREENSHOTS: Facebook’s New Search Feature

SCREENSHOTS: Facebook’s New Search Feature | SEO Tips, Advice, Help | Scoop.it
Facebook began rolling out its enhanced search feature Monday, which added the ability for users to search posts that have been shared with them to its existing Graph Search functionality.
Bonnie Burns's insight:

New: Search for posts. Now you can find posts that were shared with you. Just search for words you remember. Learn more.

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Yelp Introduces New App For Business Owners With Push Notifications

Yelp Introduces New App For Business Owners With Push Notifications | SEO Tips, Advice, Help | Scoop.it
Yelp is releasing a new app for business owners. Unsurprisingly called "Yelp for Business Owners," it's available for iOS and Android users in all countrie
Bonnie Burns's insight:

Until today local business owners with Yelp profiles had to tolerate a less than optimal experience accessing their account information on a smartphone. There was no mobile optimized version of Yelp account information. The new app changes that and provides a range of useful features that should offer welcome relief from the former “pinch and zoom” experience.

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Report: Facebook cuts Bing results - Inside Facebook

Report: Facebook cuts Bing results - Inside Facebook | SEO Tips, Advice, Help | Scoop.it
Reuters reports that Facebook has changed its relationship with Microsoft's Bing, no longer supporting the site's results. Could this mean that Facebook is ready to launch its own search engine?
Bonnie Burns's insight:

Facebook is going after YouTube with a robust video platform, but according to reports, the social network could be going after Google with an aggressive move. Reuters reports that Facebook has changed its relationship with Microsoft’s Bing, no longer supporting the site’s results.

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Social Media Newsfeed: Instagram Tops Twitter

Social Media Newsfeed: Instagram Tops Twitter | SEO Tips, Advice, Help | Scoop.it

Instagram now has more than 300 million users, more than Twitter. 

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Instagram topped the 300 million user mark, co-founder and CEO Kevin Systrom revealed in a blog post in which he also announced that the Facebook-owned photo- and video-sharing network was adding verified badges for celebrities, athletes and brands, as well as deactivating spammy accounts.

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Facebook Beefs Up Tools for Publishers

Facebook Beefs Up Tools for Publishers | SEO Tips, Advice, Help | Scoop.it
Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights.
Bonnie Burns's insight:

Once you enable the setting, frequently shared links to your website can appear in News Feed for people who like your page. Those posts will not appear on your page, but you’ll have access a new dashboard in insights to see analytics, moderate comments and choose which you want to post to your page.

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Marco Favero's curator insight, December 11, 4:16 PM

aggiungi la tua intuizione ...

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The Role of Content Quality in Bing Ranking

The Role of Content Quality in Bing Ranking | SEO Tips, Advice, Help | Scoop.it
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How the Bing ranking algorithm considers Content Quality. We will shed some light on recent updates to the algorithm and Bing’s perspectives on Content Quality: how we define it, how we measure it, and how it impacts the ranking of our results.

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How Facebook’s New Smart Publishing Tool Predicts What You Should Share

How Facebook’s New Smart Publishing Tool Predicts What You Should Share | SEO Tips, Advice, Help | Scoop.it
Facebook's new "content auto-pilot" tool may be the best gift that brands receive this year.
Bonnie Burns's insight:

Called “Smart Publishing,” this new tool helps identifies stories that will resonate with their specific audience and in turn publish stories automatically. The new tool won’t push the identified articles to your Page, rather the stories identified by Facebook’s algorithms will be displayed directly in the News Feed.

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Infographic: How to stay safe on Facebook - Inside Facebook

Infographic: How to stay safe on Facebook - Inside Facebook | SEO Tips, Advice, Help | Scoop.it

Infographic: How to stay safe on Facebook. Here is an interesting infographic showing all kinds of tips (you can’t do this with a status update!) and stats about securing your Facebook profile.

Bonnie Burns's insight:

According to NeoMam Studios, only 37 percent of Facebook users surveyed said they’ve changed their privacy settings — something Facebook recommends checking often.

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How to Increase Your Conversions Using Google Analytics Conversions Reports

How to Increase Your Conversions Using Google Analytics Conversions Reports | SEO Tips, Advice, Help | Scoop.it
how to dive into Google Analytics Conversions reports so you can optimize your site for more conversions.
Bonnie Burns's insight:

Conversions reports are broken into four sections. While some conversion reporting areas look similar to the standard reports you will find elsewhere in Google Analytics, many are customized to the data they represent. Each data set is based on the reporting period you define in the date range drop-down menu.

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Anatomy of a Perfect Facebook Post

Anatomy of a Perfect Facebook Post | SEO Tips, Advice, Help | Scoop.it
Anatomy of a Perfect Facebook Post: Exactly What to Post to Get Better Results
Bonnie Burns's insight:

How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.

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Value of Video Marketing Emphasized in New SEO Study

Value of Video Marketing Emphasized in New SEO Study | SEO Tips, Advice, Help | Scoop.it
According to Conductor's 2014 Internet Retailer 500 report, brands vary widely in how they approach video marketing. But they should all have strategies.
Bonnie Burns's insight:

Video’s potential to drive commerce is overwhelming. Roughly 90 percent of all online consumers watch video, and they are 1.8 times more likely than non-video viewers to make a purchase.

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Madelene Wadelius's curator insight, Today, 12:39 AM

Add video marketing to your overall digital marketing strategy for 2015. There are a number of ways you can use your short videos to inform and to engange your customers.

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How to Become a Leader in Your Industry Using Social Media

How to Become a Leader in Your Industry Using Social Media | SEO Tips, Advice, Help | Scoop.it

Are you looking to establish credibility online? Do you know how social media can help? How and what you communicate on social media can position you as a trusted resource in your industry.

Bonnie Burns's insight:

Effectively use social media to prove your place as an expert in your field.

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Jan Wallen's curator insight, Today, 1:41 PM

Good information and advice specifically about Becoming a Leader with Social Media 

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Your Start-to-Finish Guide to Using Google's Disavow Tool

Your Start-to-Finish Guide to Using Google's Disavow Tool | SEO Tips, Advice, Help | Scoop.it
Worried that you've got spammy links? Learn how to audit your url profile and disavow them before you get penalized. Marie Haynes shows you how in this step-by-step guide.
Bonnie Burns's insight:

In this article we will talk about some very practical things that will help you when using the disavow tool. These tips should help you whether you are an experienced SEO or a small business owner who is trying to clean up a few unnatural links.

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Adlava's curator insight, December 16, 5:10 PM

Lest we forget about the Disavow tool. You may not be responsible for shady links, but Google can still penalize you for them just the same. Here's what you need to know.

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5 Ways to Use LinkedIn for Reputation Management

5 Ways to Use LinkedIn for Reputation Management | SEO Tips, Advice, Help | Scoop.it
If you're not using LinkedIn to help boost your or your client's reputation management campaign, you could be missing out. Here's how to do it.
Bonnie Burns's insight:

LinkedIn also has specialized tools that make it ideal for those who want to boost their good name (or those who do rep work for others). Here are five steps to make the site work best.

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Report: Apple iPhone Drives Half Of All Mobile Internet Traffic

Report: Apple iPhone Drives Half Of All Mobile Internet Traffic | SEO Tips, Advice, Help | Scoop.it

Chitika drew upon two sets of data for the report: half a billion mobile exchange impressions (for app traffic) and millions of ad impressions from the Chitika Ad Network (for mobile web traffic) from earlier this month.

Bonnie Burns's insight:

Chitika Insights has a produced a report that shows the traffic share of different smartphone makers across both apps and the mobile web in North America. The iPhone is the leader in both categories, though somewhat surprisingly it’s share of traffic is greater on the mobile web than in the world of apps.

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How to Avoid the Unrealistic Expectations SEOs Often Create

How to Avoid the Unrealistic Expectations SEOs Often Create | SEO Tips, Advice, Help | Scoop.it
With all the changes we've seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don't, we run the risk of creating unreal expectations and disappointing our clients and companies. In today's Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down.
Bonnie Burns's insight:

This week we're going to chat a little bit about the expectations that SEOs create and sometimes falsely create. It's not always our fault, but it is always our responsibility to fix the expectations that we create with our teams, our managers, our executives, and, if we're consultants, with our clients.

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How to Boost Your Content Reach With Social Media

How to Boost Your Content Reach With Social Media | SEO Tips, Advice, Help | Scoop.it

Looking for the best ways to publicize your content? Want more social exposure from the get-go? Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences. Guidelines you can use to promote your content for the first 24 hours after it goes live

Bonnie Burns's insight:

Whether you publish a new blog post, video clip, audio interview or other piece of content, you want to spread the word to your followers as fast and efficiently as possible. While the exact tactics may vary from business to business, the basics for each network remain the same.

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Facebook to Page Admins: Create Call-to-Action Buttons

Facebook to Page Admins: Create Call-to-Action Buttons | SEO Tips, Advice, Help | Scoop.it
Several Facebook page administrators are seeing buttons on their pages’ cover images prompting them to create call-to-action buttons.
Bonnie Burns's insight:

Page admins can choose the destinations that users who click the call-to-action buttons on iOS and Android devices will be directed to.

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Facebook Hones Publishing Tools & Updates Insights For Publishers

Facebook Hones Publishing Tools & Updates Insights For Publishers | SEO Tips, Advice, Help | Scoop.it
Publishers can target subsets of users with specific content and hide outdated posts. Larger publishers can optionally have Facebook auto-post stories that are popular on the network.
Bonnie Burns's insight:

The new targeting tools will allow publishers to serve content to specific subsets of people who like their pages, pull down time sensitive posts to avoid displaying outdated content and, optionally, allow Facebook to automatically post articles that are already popular on the social network.

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Infographic: How should you target your Facebook ads?

Infographic: How should you target your Facebook ads? | SEO Tips, Advice, Help | Scoop.it
Infographic: How should you target your Facebook ads?
Bonnie Burns's insight:

Facebook increasingly has new ways to target potential customers and current fans through advertising, but what is the best way to use this technology?

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8 Twitter Tools to Improve Your Sales

8 Twitter Tools to Improve Your Sales | SEO Tips, Advice, Help | Scoop.it

Eight Twitter tools that help you analyze data, gain insights and boost sales. The result: you'll improve your marketing campaigns and keep your customers coming back for more. 

Bonnie Burns's insight:

Twitter tools that help you analyze data, gain insights and boost sales.

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People Are Using Facebook Less, But the Site Can Still Track You

People Are Using Facebook Less, But the Site Can Still Track You | SEO Tips, Advice, Help | Scoop.it

According to researchers at GlobalWebIndex, less and less people are using Facebook. The research firm’s study found that the average Internet user in 2013 had 4.7 social media accounts, while the average user in 2014 has 5.2. Even though that would seem to be bad news for Facebook and its advertisers, it isn’t; the site can still track users all across the web (and even offline) and determine what they’re buying. How? Facebook Login.

Bonnie Burns's insight:

The feature, first launched in 2008, is the preferred app sign-in method for 44 percent of users. Facebook can track the information of any user that signs into an app using Facebook Login, and as many users move away from desktop browsing entirely, that means a massive amount of information and power for Facebook.

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