The days of traditional website authority building are long gone. So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too.
Website authority is nothing more than quality, as determined by major search engines. Most search engines take into consideration the number of quality inbound links, the age of the domain, the time visitors spend on the site, and hundreds of other factors. SEOMoz has done a great job of testing, analyzing, and figuring out what authority factors may exist – and best practices surrounding site authority.