A Recent infographic from Nielsen that focuses on Social Local and Mobile (SoLoMo) had a few interesting sound bites. One of that jumped out at me is that of smartphone users two-thirds of these users time is spent in apps. It doesn’t say how much of this is spent on Angry Birds, but it does illustrate how important apps are to mobile users today, and if apps are where the action is in mobile, it is likely where search will start to take place. As a search strategist this tells me there is likely an opportunity for many companies to tap into a greater user base through apps, and in app optimziation. Further it tells me that over time we will likely see different types of SEOs. There will be the traditional optimizations for Google and Bing, but we will likely see the rise of SEO app optimizers as well..