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Tips For Tapping Into Holiday Traffic – 2011

Tips For Tapping Into Holiday Traffic – 2011 | SEO Tips, Advice, Help | Scoop.it

Holiday Shopping Is Going To Happen – Are You Ready? Will You Benefit? That’s a lot of action to tap into. If you haven’t started a holiday campaign yet – now is the time. There are various things you can do. Grab a cup of coffee or tea and settle in – this is going to be a long one! To get things started, let’s take a look at some stats.

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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. Ecombuffet.com
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INFOGRAPHIC: Timing Is Everything for Facebook Posts

INFOGRAPHIC: Timing Is Everything for Facebook Posts | SEO Tips, Advice, Help | Scoop.it
There is no such thing as the perfect time of day to post on Facebook, but there are guidelines that will help page administrators fine-tune their strategies.
Bonnie Burns's insight:

Once a post is posted on Facebook, the clock starts ticking. In the first hour, a post receives the majority of its reactions from the fans. More than one-half of all likes, comments and shares will be issued in the first 60 minutes. The most likes and comments are given directly in the first 15 minutes

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6 Ways to Grow Your Blog Audience

6 Ways to Grow Your Blog Audience | SEO Tips, Advice, Help | Scoop.it
Do you want more blog readers? In this article, you'll learn six ways to grow your blog audience and turn first-time visitors into devoted readers.
Bonnie Burns's insight:

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them

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Google Says "Near Me" Searches Have Doubled This Year

Google Says "Near Me" Searches Have Doubled This Year | SEO Tips, Advice, Help | Scoop.it
Users are increasingly turning to their phones to find local businesses.
Bonnie Burns's insight:

Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices.

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Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS

Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS | SEO Tips, Advice, Help | Scoop.it

Yesterday the New York Times writer Farhad Manjoo exposed part of a Goldman Sachs report about Google in which the firm estimated that roughly 75 percent of Google’s mobile search revenue was generated by users of iPhones and iPads

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Hootsuite Content Library Undergoes a Facelift

Hootsuite Content Library Undergoes a Facelift | SEO Tips, Advice, Help | Scoop.it
Social relationship platform Hootsuite, a Facebook Marketing Partner, announced enhancements to its Content Library.
Bonnie Burns's insight:

Hootsuite said clients use its Content Library as a centralized source of pre-approved company-branded content for their users to share via social media, adding that the feature helps companies

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How Google might fight Web Spam in Social Networks

How Google might fight Web Spam in Social Networks | SEO Tips, Advice, Help | Scoop.it
A new Google patent describes an approach it may follow in identifying Web Spam in a social Network.
Bonnie Burns's insight:

A patent granted today to Google targets detecting spam across a social network.

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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | SEO Tips, Advice, Help | Scoop.it
Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.
Bonnie Burns's insight:

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

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Why You Need a Social Media Calendar

Why You Need a Social Media Calendar | SEO Tips, Advice, Help | Scoop.it
Why You Need a Social Media Calendar and How to Create One
Bonnie Burns's insight:

A social media calendar can help you consistently promote high quality content, cut down on wasted time, and organize and curate content.

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Research Reveals The Distinct Ways Users Search

Research Reveals The Distinct Ways Users Search | SEO Tips, Advice, Help | Scoop.it
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research.
Bonnie Burns's insight:

Ironically, the most interesting insight from the study is from a simple 50-50 pie chart. The chart shows exactly half of all respondents search in “fragments” (2-3 words), while half search using “full queries” (4+words).

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Google Local Search Results Shifting After Google Maps Bomb Fix

Google Local Search Results Shifting After Google Maps Bomb Fix | SEO Tips, Advice, Help | Scoop.it
Google seems to have made an update to their local search ranking factors, where many local SEO experts and reporters are noticing major shifts in the local results.
Bonnie Burns's insight:

Google has done a major algorithmic change that has shifted how the local results rank in both Google Maps and the local packs in web search.

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Facebook Now Lets People Call Businesses From News Feed Ads

Facebook Now Lets People Call Businesses From News Feed Ads | SEO Tips, Advice, Help | Scoop.it
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
Bonnie Burns's insight:

Facebook has launched a handy feature for local business advertisers.

Today it added a new call-to-action button for News Feed ads: a “Call Now” button that enables people to telephone a business. Mobile customers who tap the button are re-directed to their phone dialer.

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Google Confirms New Experiment With Twitter In Search Results

Google Confirms New Experiment With Twitter In Search Results | SEO Tips, Advice, Help | Scoop.it
Google is expected to begin showing Twitter content in search this month, is this a screen shot of tweets in Google's mobile search results?
Bonnie Burns's insight:

Google is finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company today confirmed a “small experiment” that some are seeing.

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New: Google Lets You Bookmark Local Places From Search Results

New: Google Lets You Bookmark Local Places From Search Results | SEO Tips, Advice, Help | Scoop.it
Clicking on the star icon adjacent to a place name in local box saves the location to Maps and directions suggestions.
Bonnie Burns's insight:

Google has added a star icon adjacent to the place name in the local box, a Google spokesperson confirmed: “When you click on the star icon, your saved place will appear on your map, in your search and directions suggestions, and under the ‘your places’ tab of Google Maps.”

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INFOGRAPHIC: Ideal Image Sizes for Social Networks

INFOGRAPHIC: Ideal Image Sizes for Social Networks | SEO Tips, Advice, Help | Scoop.it
What are the ideal sizes for images posted to Facebook, Twitter, LinkedIn, Instagram and Pinterest?
Bonnie Burns's insight:

INFOGRAPHIC: Ideal Image Sizes for Social Networks

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Why You Need to Create Long, Evergreen Content

Why You Need to Create Long, Evergreen Content | SEO Tips, Advice, Help | Scoop.it
Here are three great reasons why long-form content can (and should become) your most reliable weapon of mass seductio
Bonnie Burns's insight:

The biggest challenge small business owners face these days is creating quality content that is highly rated by both humans and machines.

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3 Ways To Turn Your Data Into Stories To Earn Authoritative Links

3 Ways To Turn Your Data Into Stories To Earn Authoritative Links | SEO Tips, Advice, Help | Scoop.it
Your sales data is full of trends and insights, making it a prime source for telling fascinating stories
Bonnie Burns's insight:

When brainstorming, we’re always looking for new, big ideas for content — but we shouldn’t ignore the hidden seeds within data we already possess. If we know where to look and sow the seeds in the right way, this information can be pruned and shaped to result in effective link earning content.

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Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools

Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools | SEO Tips, Advice, Help | Scoop.it
Should you invest in optimization tools? Columnist Brian Massey dishes out data on how many businesses are using them and whether that gives them a leg up.
Bonnie Burns's insight:

The key to knowing how quickly an industry segment is adopting data as a competitive advantage is understanding the tools the businesses install on their websites. As it turns out, this is pretty easy in most cases.

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5 Ways Social Media Can Cost Corporations Future Business

5 Ways Social Media Can Cost Corporations Future Business | SEO Tips, Advice, Help | Scoop.it

Social media is one of the biggest ways in which business and marketing has changed over the past couple of years. Never before have companies been able to receive feedback as quickly or as accurately as they can now with social media. There are many ways in which a company can benefit from social media interaction.

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Facebook Instant Articles: What’s In It For Advertisers?

Facebook Instant Articles: What’s In It For Advertisers? | SEO Tips, Advice, Help | Scoop.it

Instant Articles gives media outlets nearly complete control over the ad revenue generated through its hosted content.

Bonnie Burns's insight:

Advertisers can still target the same user groups they do on Facebook, but reach those users within a much more intimate setting — a UI-optimized article from a media outlet they trust.

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5 Ways to Do Proper Competitive Research

5 Ways to Do Proper Competitive Research | SEO Tips, Advice, Help | Scoop.it
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.
Bonnie Burns's insight:

Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.

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Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps

Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps | SEO Tips, Advice, Help | Scoop.it
Crowdsourcing the entire web goes bad with Google Maps, causing many locations to be relevant for slurs and derogatory words. Google promises a fix is on the way.
Bonnie Burns's insight:

Google has reacted to how racist searches can bring up the White House and other locations by promising to extend its “Googlebomb” protection to Google Maps.

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6 Keys To Getting Local SEO Started On The Right Foot

6 Keys To Getting Local SEO Started On The Right Foot | SEO Tips, Advice, Help | Scoop.it

Local search engine optimization (SEO) is crucial for brick-and-mortar or service businesses seeking to capture local customers who might be searching for you online.

Bonnie Burns's insight:

The best way to improve and enhance your local SEO with Google My Business is to update it with information about your offering and claim a custom URL. Your “Story” will become the meta description in the search results. Put in whatever you believe accurately represents your business.

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How Google May Calculate Site Quality Scores (from Navneet Panda, the Panda creator)

How Google May Calculate Site Quality Scores (from Navneet Panda, the Panda creator) | SEO Tips, Advice, Help | Scoop.it

A Google Ranking Signal based upon a quality score that looks for queries that refer to the site. The patent tells us explicitly what features it was looking for in a site that might seem to indicate that the site was a quality site

Bonnie Burns's insight:

This recently granted patent did provide a way to measure the quality of a web site, and that measure could influence how well or poorly a site might rank in search results for a particular query.

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Hector Diaz's curator insight, May 15, 11:25 AM

#NegtorNews

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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | SEO Tips, Advice, Help | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment

Bonnie Burns's insight:

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

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David Fontaine's curator insight, May 8, 9:07 AM

People love lists (Letterman's Top 10, Sport Center top plays, etc). Lucky Friday, here are seven reasons to invest in content marketing. Curious? Have questions? Disagree? Let's talk about it.

Gabor Hava's curator insight, May 27, 9:25 AM

Interested in generating more leads, and enhancing your professional profile? Here are some signs that will make you invest in content marketing

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Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI | SEO Tips, Advice, Help | Scoop.it

The management of a business’s online reputation is an important part of an effective local SEO strategy.

Bonnie Burns's insight:

Online reviews can affect your visibility in search engines and directories and help you to stand out from your local competitors. A positive reputation is also proven to convert more customers by inspiring trust through credibility.

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