In a recent staff meeting, it emerged that the most regular question our customer support agents get asked by our customers* is: “When we track our local search rankings, how much should we focus on search terms that include a local term (e.g. town name, ZIP code) vs. generic keywords without the local term?. From a local search optimization point of view, it’s essential for local businesses to include local terms (aka “geo-modifiers”) in their site content and link building activities. Google needs to know where you’re located and which areas you serve in order to return your business as a search result for a relevant, local search.
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