As the Internet has become an integral part of every company’s marketing strategy, there’s been a feverish push by companies of all sizes to create more easily discoverable online content. A massive explosion of content has, in part, driven this focus on SEO.
In 2010 the Internet comprised of an estimated 215 million websites and 152 million blogs, and according to Technocrati, almost 80 percent of existing blogs are written by hobbyists and self-employed bloggers. With less than $25 a year, anyone can broadcast with no editorial constraints, ethical obligations, or truth.
Traditional publishers, once focused solely on providing great information, are now at risk of having their digital content swallowed up in a sea of online posts often lacking in quality but having good, or even better, SEO..