If identification is so commonplace in the physical world, why is it still such a hazy area on the Internet? Today's consumer identity providers are struggling to find solutions When I go to a bar, the bouncer usually stops me and asks for an ID. I show him my state-issued driver’s license and walk on by. This may be unusual, as I’m 36 (thanks, mom, for the good genes), but we’re all pretty accustomed to presenting our official identification when needed. We need IDs to vote in an election, and when we get pulled over for speeding. If identification is so commonplace in the physical world, why is it still such a hazy area on the Internet? In the old days of web publishing, almost every site required its users to register in order to access certain functionalities, like commenting. However, each login was only useful to its corresponding website. Users had to remember a myriad of usernames and passwords just to read up on the morning news..