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What Frustrates You Most as an SEO/Online Marketer?

What Frustrates You Most as an SEO/Online Marketer? | SEO Tips, Advice, Help | Scoop.it
When things are going well with clients and self-created projects, SEO and online marketing can be a blast of adrenaline. Nothing like the joy of seeing success and watching goals be met. But what about the other side of that coin? In our "Discussion of the Week," we want to know what frustrates you the most as an SEO, social media consultant, analytics guru or whatever online marketing work you do. Ready to vent?? The floor is open!
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. Ecombuffet.com
Curated by Bonnie Burns
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20 Ways to Never Write Boring Content Again |

20 Ways to Never Write Boring Content Again | | SEO Tips, Advice, Help | Scoop.it
Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.
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Egirls Dubai's curator insight, April 24, 4:41 PM
Egirls Dubai's insight:

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Introducing Matched content: a new way to help your visitors discover content on your site

Introducing Matched content: a new way to help your visitors discover content on your site | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Today we're introducing Matched content, a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website.

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11 Ways to Boost Facebook Engagement for Small Businesses |

11 Ways to Boost Facebook Engagement for Small Businesses | | SEO Tips, Advice, Help | Scoop.it
Are you looking for better ways to engage your fans? In this article you'll find 11 ways small businesses can improve Facebook engagement.
Bonnie Burns's insight:

11 ways small businesses can improve engagement and drive sales with Facebook posts.

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How to Improve Your SEO With LinkedIn and SlideShare |

How to Improve Your SEO With LinkedIn and SlideShare | | SEO Tips, Advice, Help | Scoop.it
Do you use LinkedIn or SlideShare for your business? In this article you'll discover four ways to optimize SEO with LinkedIn and SlideShare.
Bonnie Burns's insight:

Discover four ways to optimize LinkedIn and SlideShare for search engines.

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Local SEO: How To Rank Your Local Business

Local SEO: How To Rank Your Local Business | SEO Tips, Advice, Help | Scoop.it

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.

Bonnie Burns's insight:

Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings

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Facebook's Latest Tweaks Favor Friends, Could Hurt Page Reach

Facebook's Latest Tweaks Favor Friends, Could Hurt Page Reach | SEO Tips, Advice, Help | Scoop.it
Three updates to the News Feed algorithm prioritize posts from friends; company warns that reach might decline for some Pages.
Bonnie Burns's insight:

Facebook announced three updates to its News Feed algorithm today and warned that the changes could cause reduced distribution for some Pages. Facebook said referral traffic to media publishers has doubled in the past 18 months, but there’s no denying that overall organic reach for business Pages has plunged.

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4 SEO Strategies for Your Local Business

4 SEO Strategies for Your Local Business | SEO Tips, Advice, Help | Scoop.it

Local SEO, when done correctly can be one of the best strategies you can undertake not only for your website and online presence but including your entire campaign. Why? Because it allows people to discover your products and services with the click of a button or something as natural and simple as asking your smart phone a question.

Bonnie Burns's insight:

Local SEO is focused on your immediate area or a specific region, province, state, like California (state), San Francisco, (city) and Bernal heights (neighborhood) the great thing about local SEO is you can create a footprint locally and the results of your efforts can grow. Therefore, when people in a particular area are looking for your business, the search engines will dish up the most relevant eligible results based on the query.

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5 Ways Sites Can Dodge Google's Doorway Page Update

5 Ways Sites Can Dodge Google's Doorway Page Update | SEO Tips, Advice, Help | Scoop.it
Columnist Andrew Shotland discusses Google's ranking adjustment dealing with doorway pages and suggests ways that local businesses can avoid getting slammed.
Bonnie Burns's insight:

Last month, Google announced that it would be releasing a “ranking adjustment” to deal with doorway pages, noting that this update would have “a broad impact” on sites utilizing doorway campaigns.

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25 Tips From SEO Professionals

25 Tips From SEO Professionals | SEO Tips, Advice, Help | Scoop.it

Despite popular opinion, the death of SEO has been greatly exaggerated. However, that doesn’t mean that what was effective in 2006, 2010, or even last year still works today. SEO is a rapidly changing practice - thanks in part to the hundreds of adjustments Google makes every year to its search engine algorithm. 

Bonnie Burns's insight:

You need to stay on top of the latest industry news and take the advice of some of proven SEO professionals, like the following 25 tips.

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Annie Sisk's curator insight, April 15, 1:16 PM

SEO has changed -  there's no doubt about that. Some solid tips here from SEO pros.

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7 Ways to Use Video to Boost Your Social Media Marketing

7 Ways to Use Video to Boost Your Social Media Marketing | SEO Tips, Advice, Help | Scoop.it
Do you use videos in your social media marketing? This article shares seven ways to use video to boost your social media efforts.
Bonnie Burns's insight:

Are you looking for ways to increase engagement and shares?

In this article you’ll find seven ways to use video to boost your social media efforts.

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George Schildge's curator insight, April 14, 2:49 PM

Do you use videos in your social media marketing? 

Annie Sisk's curator insight, April 15, 1:15 PM

Video is big, and it's only getting bigger. Content marketers who "don't do video" aren't doing themselves or their clients any favors. 

carbguif's curator insight, April 19, 9:58 AM

Solo en el #CONGRESOCIAL15

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How to Keep your Site Fast for Mobile-Friendly

How to Keep your Site Fast for Mobile-Friendly | SEO Tips, Advice, Help | Scoop.it
With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process. Our friends at Zoompf are back to help you make sure your site loads quickly over a mobile connection.
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15 Places You Should Be Sharing Your Blog Posts

15 Places You Should Be Sharing Your Blog Posts | SEO Tips, Advice, Help | Scoop.it
Simply writing and publishing blog posts isn’t enough. Here are 15 additional places you should be sharing your blog posts.
Bonnie Burns's insight:

For most bloggers, the natural first step is to share their content on Facebook and Twitter – but after this, many writers are at a loss. If all you’re doing is showcasing your blog posts on these sites, you’re missing out on the thousands of potential views that could come from sharing on other platforms.

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Moons Lucien's curator insight, April 15, 4:21 AM

did you review your communication channels lately? Small Innovations can be just that little increment you where missing.

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What Signals From Twitter Does Google Care About?

What Signals From Twitter Does Google Care About? | SEO Tips, Advice, Help | Scoop.it

With its new access to Twitter’s data feed, Google will not only gain direct access to the tweets themselves, but could also benefit from all sorts of metrics they can likely collect from the volume of tweets and users’ interactions with them. Presumably, Google will use these metrics to determine how (and what) tweets will show in search. But it seems possible that they could incorporate at least some of these signals into their regular search algorithm as well.

Bonnie Burns's insight:

With its new access to Twitter’s data feed, Google will not only gain direct access to the tweets themselves, but could also benefit from all sorts of metrics they can likely collect from the volume of tweets and users’ interactions with them. Presumably, Google will use these metrics to determine how (and what) tweets will show in search. But it seems possible that they could incorporate at least some of these signals into their regular search algorithm as well.

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Google Gets Into Content Recommendation With AdSense Matched Content

Google Gets Into Content Recommendation With AdSense Matched Content | SEO Tips, Advice, Help | Scoop.it
Unit features links to articles on AdSense publishers' own sites.
Bonnie Burns's insight:

Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to the familiar style of widget that appears at the bottom articles.

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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | SEO Tips, Advice, Help | Scoop.it
Do you want a bigger Facebook audience? In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.
Bonnie Burns's insight:

Eight ways to grow your Facebook audience, both organically and with advertising.

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | SEO Tips, Advice, Help | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
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How to Rock Hashtags (And Why You Should)

How to Rock Hashtags (And Why You Should) | SEO Tips, Advice, Help | Scoop.it
In this article, you will find out why you should use hashtags, how to use them effectively, and how to find the best hashtags to use and analyze them.
Bonnie Burns's insight:

So what’s the point of using hashtags anyway? Two major benefits are their use in content filtering and content discovery. According to Internet Live Stats, there are more than 500 million tweets posted each day on Twitter.  That’s a lot of content to wade through, and that’s just on one site. Hashtags help by tagging content to help social media users to search and filter it.

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Did Google Really Start Rolling Out The Mobile Friendly Algorithm Yesterday?

Did Google Really Start Rolling Out The Mobile Friendly Algorithm Yesterday? | SEO Tips, Advice, Help | Scoop.it
Has Google really rolled out the mobile friendly update? As of now, very few signs say so but it might have just started about an hour ago.
Bonnie Burns's insight:

Google did say it can take up to a week or so for the roll out to be completed, so you might not see the mobile search results change much that day but you will over time.

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WordPress Releases Version 4.1.2, Calls It A "Critical Security Release"

WordPress Releases Version 4.1.2, Calls It A "Critical Security Release" | SEO Tips, Advice, Help | Scoop.it
WordPress webmasters advised to upgrade immediately to prevent anonymous users from compromising websites.
Bonnie Burns's insight:

WordPress versions 4.1.1 and earlier are affected by a critical cross-site scripting vulnerability, which could enable anonymous users to compromise a site

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France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP

France Trying To Force Disclosure Of Google Algorithm, Wants To Regulate the SERP | SEO Tips, Advice, Help | Scoop.it
Not waiting for the European Commission's Statement of Objections (antitrust charges) to run its course, France is taking action to regulate Google's searc
Bonnie Burns's insight:

If approved, the proposal would give Arcep, France’s telecoms regulator, powers to scrutinize any search engine that had sufficient power to “structure the functioning of the digital economy.” Google would be required to provide links to at least three rival search engines on its homepage, and disclose to users the “general principles of ranking.”

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Richard Platt's curator insight, April 20, 7:40 PM

If approved, the proposal would give Arcep, France’s telecoms regulator, powers to scrutinize any search engine that had sufficient power to “structure the functioning of the digital economy.” Google would be required to provide links to at least three rival search engines on its homepage, and disclose to users the “general principles of ranking.”

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Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update?

Tomorrow Is Mobilegeddon - Are You Ready For The Google Mobile Friendly Update? | SEO Tips, Advice, Help | Scoop.it
Are you ready for Mobilegeddon tomorrow? Google is releasing the mobile friendly update on April 21st, here is what you need to know.
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How to Set Up Facebook Dynamic Product Ads |

How to Set Up Facebook Dynamic Product Ads | | SEO Tips, Advice, Help | Scoop.it
Are you familiar with Facebook dynamic product ads? This article shows you how to set up and best utilize Facebook Dynamic Product ads.
Bonnie Burns's insight:

Facebook dynamic product ads allow you to reach customers with relevant offers by automatically showing them ads for the products they’re interested in

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Social Sharing: How to Get More People to Share Your Content |

Social Sharing: How to Get More People to Share Your Content | | SEO Tips, Advice, Help | Scoop.it
Social Media Marketing Podcast 140, in this episode Mark Schaefer will explore why people share content via social media and how to use social sharing.
Bonnie Burns's insight:

You’ll discover what you can do to improve your chances that people will share your content.

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What Will Be Affected By Google’s Mobile Friendly Algorithm

What Will Be Affected By Google’s Mobile Friendly Algorithm | SEO Tips, Advice, Help | Scoop.it
With just one week to go until Google’s mobile algorithm is unleashed on the world on April 21st, we’re learning more about what will and will not be affec
Bonnie Burns's insight:

Only Google’s organic mobile search listings, aka the “10 blue links”, will be affected. Google’s Gary Illyes recently confirmed this on Twitter in an effort to clarify some statements he made at a conference.

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