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Facebook Timeline: Here's What It Looks Like [VIDEO]

Facebook Timeline: Here's What It Looks Like [VIDEO] | SEO Tips, Advice, Help | Scoop.it
Facebook has unveiled Timeline, a major re-imagining of user profiles that allows users to build what’s essentially a visual scrapbook of everything they’ve done on the site.

CEO Mark Zuckeberg showed off the new features in his keynote at the company’s f8 conference. It algorithmically organizes everything you’ve done on Facebook — from post photos to change relationship status to check in — and also allows users to fill out a “Way Back” section to add details that are omitted or pre-date the social network.

Facebook expects to roll out Timeline in a few weeks, but you can see what it looks like in the video 

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Social SEO: The Best SEO And Social Media Training Available - Guaranteed!

Social SEO: The Best SEO And Social Media Training Available - Guaranteed! | SEO Tips, Advice, Help | Scoop.it
Social SEO Profit Academy makes social media and SEO possible for the small business owner, in a way that was never possible before.
Bonnie Burns's insight:

Social SEO and Social Media. Let’s get down to the nitty-gritty video

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6 Ways to Distribute Content and Boost Traffic

6 Ways to Distribute Content and Boost Traffic | SEO Tips, Advice, Help | Scoop.it
The key to making the most of your content is the way it is distributed – this can make or break a piece of content and determine how many people see it.
Bonnie Burns's insight:

You may think sharing your content on a bunch of social media channels will result in a huge wave of traffic, but it isn’t that simple. Getting a ton of traffic from social media is unlikely unless you have a large audience base. The key to making the most of your content is the way it is distributed–and this can make or break a piece of content.

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WARNING: Facebook “Verified Page” Scam Leads to Hijacked Pages

WARNING: Facebook “Verified Page” Scam Leads to Hijacked Pages | SEO Tips, Advice, Help | Scoop.it

There is a new scam on Facebook that tries to hijack pages from their administrators by posing as a page verification message from Facebook. Freshome, an online architectural magazine, fell victim to the scam, and lost control of their Facebook page. 

Bonnie Burns's insight:

Here’s how the hoax works: a cybercriminal created a fake profile with the user name “Verified Page.” Their profile picture was the Facebook verified page symbol, so when the cybercriminal sent a message from this profile to Freshome, they thought that Facebook was finally contacting them to verify their company Facebook page. However, the hoaxer instead took control of the magazine’s page and unpublished it.

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Marian Royal Vigil's curator insight, July 10, 6:55 AM

Beware of FB messages with the Facebook verified page symbol.

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5 Social Media Laws You Shouldn't Break

5 Social Media Laws You Shouldn't Break | SEO Tips, Advice, Help | Scoop.it
Some social media transgressions have the power to damage your efforts and lengthen the distance between where you are now and your marketing goals.
Bonnie Burns's insight:

Yes, there are some social media transgressions that have the power to damage your efforts and actually lengthen the distance between where you are now and your marketing goals. These are the ones to watch out for.

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8 Most Important SEO Data Points of Any Website

8 Most Important SEO Data Points of Any Website | SEO Tips, Advice, Help | Scoop.it
When you’re finished reading this article, you’ll know the eight data points that will give you an accurate read on your website.
Bonnie Burns's insight:

Data is the currency of online marketers. If you’re an SEO or digital marketer, you know exactly what I mean. You live in a sea of data — numbers, line graphs, bar graphs, pie graphs, venn diagrams, percentages, proportions, analyses, analytics, and every combination of said metrics.

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SEO Website Audits: Everything You Need to Know Part II

SEO Website Audits: Everything You Need to Know Part II | SEO Tips, Advice, Help | Scoop.it
An in-depth look at everything you need to know about an SEO website audit.
Bonnie Burns's insight:

The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours writing up a few actionable items for you. So which is it?

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Essential Twitter Marketing Resources: A Complete Guide |

Essential Twitter Marketing Resources: A Complete Guide | | SEO Tips, Advice, Help | Scoop.it

These will help you network,  generate leads, deliver effective advertising and measure the return on your Twitter marketing.

Bonnie Burns's insight:

Whether you’re marketing on Twitter as an individual or as a brand, these expert articles will help you network with colleagues, generate leads, deliver effective advertising and measure the return on your activities.

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Facebook Experiments on Users’ Emotions by Purposely Showing Positive / Negative Posts

Facebook Experiments on Users’ Emotions by Purposely Showing Positive / Negative Posts | SEO Tips, Advice, Help | Scoop.it

A recently released study revealed that Facebook messed with the timelines of almost 700,000 users in an attempt to study how emotions spread on the site.

Bonnie Burns's insight:

While the experiment may not be illegal, it’s certainly unethical. Researchers from Facebook, Cornell University and the University of California-San Francisco tested whether or not the amount of positive or negative posts on a user’s timeline could affect the kind of content they themselves posted.

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How To Write Effective Product Descriptions

How To Write Effective Product Descriptions | SEO Tips, Advice, Help | Scoop.it
SEO for ecommerce sites. Discover how to write effective product descriptions for better rankings and to improve conversions
Bonnie Burns's insight:

Writing product descriptions is important, both to SEO and to your conversion rate. It’s also something that most people find pretty difficult. Some products aren’t that exciting and don’t lend themselves well to fanciful descriptions. Other times people get confused about keywords and how to use them in their product descriptions. More often than not, people just use the descriptions provided by the manufacturer.

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laurent's curator insight, June 30, 4:26 PM

Faudrait vraiment que j'applique ça sur ce site !

http://www.unamourdecoquine.com

Brett.Ashley.Crawford's curator insight, July 1, 7:29 AM

Excellent advice for text describing exhibitions OR productions in the arts & culture sector

Wan-li Tsai's curator insight, July 1, 11:05 PM

These tricks can also be applied in teaching students about descriptive writing.

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Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study

Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study | SEO Tips, Advice, Help | Scoop.it
The Moz Community is one of the biggest SEO communities online. Analyzing the Moz Q&A, then, can help us understand what SEOs are really talking and worried about. Here's the result of analyzing more than 11,000 questions.
Bonnie Burns's insight:
Understanding what our audience is really talking about, what the specific language is that they use, and what their topics and themes are can be easier than we may first think.

Be aware that I don’t mean that extracting useful information about our audience is easy – that would be trivializing the audience targeting work – but I mean that nowadays, thanks to the social nature of the web, it is much easier finding valuable sources from where retrieving information than just ten years ago.

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What The Heck Is Conversion Optimization

What The Heck Is Conversion Optimization | SEO Tips, Advice, Help | Scoop.it

Generating traffic for your site is crucial to your success but so is converting that traffic. You work hard for every visitor you get, so you want to make sure your site is designed to convert that traffic. That’s where Conversion Optimization comes in. http://ow.ly/ym0fT

 

Bonnie Burns's insight:

Systemically improving your site to increase conversions is a great way to grow your business. Of course you’ll still work to increase your traffic but if you simultaneously work to improve conversions, you’ll see more growth. http://ow.ly/ym0fT

 

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Social Media Can Improve A Business

Social Media Can Improve A Business | SEO Tips, Advice, Help | Scoop.it
Understanding how to use social media and social networks for your business, is the first step towards a well rounded roadmap for growth.
Bonnie Burns's insight:

The largest obstacle for many businesses attempting to implement a social media strategy is a lack of know-how. In order to successfully use social media as a tool, the business must understand which barrier is specific to their company

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Ridiculous things SEOs hear, and our reactions in GIFs

Ridiculous things SEOs hear, and our reactions in GIFs | SEO Tips, Advice, Help | Scoop.it
Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to underst...
Bonnie Burns's insight:

In the real world, we usually don’t get the opportunity to respond to ridiculous requests with what we’re really thinking. But we do have thoughts, and when the particularly wayward comment comes in, they usually goes something like this:

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Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday

Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday | SEO Tips, Advice, Help | Scoop.it
What does good SEO really mean these days? Rand takes us beyond crawlability and content quality for a peek inside the art and science of the practice.
Bonnie Burns's insight:

We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there's still plenty outside our field who try to "boil SEO down" to a naively simplistic practice - one that isn't representative of what SEOs need to do to succeed. In today's Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is.

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Google Panda: Understanding the Technical Inner Workings

Google Panda: Understanding the Technical Inner Workings | SEO Tips, Advice, Help | Scoop.it
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
Bonnie Burns's insight:

Panda is just another way Google reorders results based on the quality of a site's content.

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Panda Pummels Press Release Websites: The Road to Recovery

Panda Pummels Press Release Websites: The Road to Recovery | SEO Tips, Advice, Help | Scoop.it
No one expects the Panda! Many of us were surprised when Google rolled out Panda 4.0 after telling us that it was essentially "baked into" the algorithm last year. After seeing many sites take breathtaking hits, what can we learn from their losses? What is the path to recovery?
Bonnie Burns's insight:

So, what happened? Can we tease out why Press Release sites were seemingly singled out? Are they really that bad? And why are they particularly susceptible to the Panda algorithm? To answer this question, we must first address the main question: what is the Panda algorithm?

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Advanced Guide to Top Rankings on Amazon |

Advanced Guide to Top Rankings on Amazon | | SEO Tips, Advice, Help | Scoop.it
Just like the nuances with Google’s search algorithms, Amazon.com also has its little quirks when it comes to ranking.
Bonnie Burns's insight:

With so few people in the industry discussing the topic of Amazon ranking factors and algorithms, plus the misunderstood product fields, it is hard to get a real feel for what it takes to be successful organically within Amazon.com. This short guide will eliminate all those misunderstandings and show you exactly what you need to do to rank in Amazon’s search results.

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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | SEO Tips, Advice, Help | Scoop.it
Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us.
Bonnie Burns's insight:

Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top.

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How To Integrate SEO Ranking Tools With Analytics Tools

How To Integrate SEO Ranking Tools With Analytics Tools | SEO Tips, Advice, Help | Scoop.it

Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don’t often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. 

Bonnie Burns's insight:

The main benefits of integrating SEO ranking tools with tools like Google Analytics and Adobe Marketing Cloud include:

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How to Schedule and Edit Facebook Posts Using Facebook

How to Schedule and Edit Facebook Posts Using Facebook | SEO Tips, Advice, Help | Scoop.it
Do you want to save time by scheduling your Facebook posts? This article shows how to schedule and edit Facebook posts to save you time.
Bonnie Burns's insight:

Facebook’s scheduling feature can be a lifesaver when you have basic updates to share over a period of time or if you’ll be out of the office. Instead of tediously going into Facebook every day (possibly a few times every day), you can type in your update, customize a few settings, hit Schedule and you’re done!

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“LOL” Virus Strikes Facebook Chat

“LOL” Virus Strikes Facebook Chat | SEO Tips, Advice, Help | Scoop.it

A new virus has been detected on Facebook that spreads via the site’s chat function. Users affected by the virus receive a Facebook Chat message from one of their friends that simply says “LOL,” accompanied by an attachment labeled “Photo_xxx.zip or IMG_xxx.zip.” The message itself is harmless, but the attachment is another story. 

Bonnie Burns's insight:

If users download the “photo” file from the message, they will download a Java file that automatically downloads malware from Dropbox onto their computer. What’s worse, the bug also hijacks the Facebook profile of affected users and spreads to all of their friends.

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Sameep Shah's curator insight, July 3, 8:01 AM

Does this mean the next virus will be #LMAO?

Kevin Coleman – Alliantus Limited's curator insight, July 10, 7:50 AM

Worth watching out for. Take care my Facebook friends.

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Six Facebook Marketing Tips From the Pros |

Six Facebook Marketing Tips From the Pros | | SEO Tips, Advice, Help | Scoop.it
Would you like to improve your Facebook marketing? This article shows the latest Facebook marketing tips the pros use to boost their Facebook marketing.
Bonnie Burns's insight:

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

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How to Calculate the ROI of Your SEO Campaign Infographic

How to Calculate the ROI of Your SEO Campaign Infographic | SEO Tips, Advice, Help | Scoop.it

Companies have had one big issue with SEO. They couldn’t figure out if they were losing or making money from the SEO work. This infograph will help determine your ROI and what you need to do with your SEO team to improve ROI 

Bonnie Burns's insight:

But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it,  this infographic  will walk you through the calculations you need to perform.

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Social Media Marketing Tips and Infographic

Social Media Marketing Tips and Infographic | SEO Tips, Advice, Help | Scoop.it
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
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Identifying a Bad Guest Blogging Site

Identifying a Bad Guest Blogging Site | SEO Tips, Advice, Help | Scoop.it
The era of guest blogging is alive and well, but it’s important than ever to be extremely cautious. Look carefully, choose carefully, and write carefully.
Bonnie Burns's insight:

There are severe consequences to spammy guest blogging. Linking from a spammy guest blog network can ruin your site and tarnish your online reputation. If you are interested in the advantages of guest blogging, then you absolutely must know how to steer clear from a spammy guest blogging site.

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Is Your Local Business Ready For Google's Neighborhood Algorithm?

Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods, particularly smaller city neighborhoods, have not been used as default locations in Google: it’s pretty tricky to define a neighborhood’s boundaries.

Bonnie Burns's insight:

In the local search-data world, neighborhoods are known as “informal space,” meaning there are no standard boundaries. So the definition of where a neighborhood starts and stops can be different for everyone. This makes it hard for services like Google to get the neighborhood thing right.

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