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5 Brilliant Ways to Use #Hashtags in Social Media Marketing

5 Brilliant Ways to Use #Hashtags in Social Media Marketing | SEO Tips, Advice, Help | Scoop.it
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.
Bonnie Burns's insight:

So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags. Then we'll look at a few recent examples of brilliant marketing uses of hashtags

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Social SEO: The Best SEO And Social Media Training Available - Guaranteed! #StateofSearch

Social SEO: The Best SEO And Social Media Training Available - Guaranteed!  #StateofSearch | SEO Tips, Advice, Help | Scoop.it
Social SEO Profit Academy makes social media and SEO possible for the small business owner, in a way that was never possible before.
Bonnie Burns's insight:

Social SEO and Social Media. Let’s get down to the nitty-gritty video

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Russian website posting live video streams from hacked webcams

Russian website posting live video streams from hacked webcams | SEO Tips, Advice, Help | Scoop.it
If you have a webcam or home security camera, you should change your password. A Russian website is posting live footage from homes and businesses online.
Bonnie Burns's insight:

Britain's Information Commissioner's Office has warned of the breach and posted guidelines on its site. It recommends changing the default password for any new device - which is the login the Russian hackers have exploited - and checking available security settings. Securing any devices with an internet connection is also advised.

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Pinterest: The Social Search Goldmine

Pinterest: The Social Search Goldmine | SEO Tips, Advice, Help | Scoop.it
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
Bonnie Burns's insight:

Pinterest is shaping up to be a very interesting and very different player. Many of us remember the quick rise in the search results that Flickr experienced a few years ago; however, this one is different.

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Twitter now lets you search through every tweet ever tweeted

Twitter now lets you search through every tweet ever tweeted | SEO Tips, Advice, Help | Scoop.it
You can now search through every tweet ever tweeted.
Bonnie Burns's insight:

Go to Twitter's advanced search page and start searching for words or phrases from a specific account or to a specific account. You can even select a dateline

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Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

Google Is Experimenting With Special Ranking For Mobile-Friendly Sites | SEO Tips, Advice, Help | Scoop.it

If your site earns Google's new "Mobile-friendly" designation, you might be rewarded with a ranking boost.

Bonnie Burns's insight:

Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience.

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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | SEO Tips, Advice, Help | Scoop.it
20 Social Media Marketing Tips From the Pros
Bonnie Burns's insight:

To succeed on the Internet today, you have to create content that ignites and engages an audience.

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Maura Quigley's curator insight, November 18, 12:36 PM

This is 20 tips for social media marketing from the pros of social media marketing. The tips were very good and ranged from checking data from long ago to data currently being created. Some of the tips I already knew such as adding links and enhancing posts with images. I learned about social media channel plans and how a company can figure out the best channels for their brand. Some of the content was very easy to understand and seemed straightforward such as delivering consistent content. Also, Pinterest cannot be used for all brands, but for others it makes sense and they can be quite successful on that social media channel. I also noticed that not a lot of people use hashtags effectively. It was point number 9 and very important. I don't think a lot of people realize this and don't use them for a purpose. One of the most important points I thought, was to use time effectively.

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58% Of Local Marketers Will Change Tactics After Pigeon Update

58% Of Local Marketers Will Change Tactics After Pigeon Update | SEO Tips, Advice, Help | Scoop.it
Columnist Myles Anderson shares the results of an InsideLocal survey detailing the impact of Google's recent local algorithm update, Pigeon.
Bonnie Burns's insight:

Has Pigeon Delivered Good Changes For Businesses & Searchers?

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Why SEO Still (And Always) Matters | Search Engine Journal

Why SEO Still (And Always) Matters | Search Engine Journal | SEO Tips, Advice, Help | Scoop.it
Some say SEO is dead. I disagree. In fact, I think this technique could lead to even more powerful content creation, and better reputation management.
Bonnie Burns's insight:

I think we’re just beginning to see the power of keywords properly placed. But, I full+y expect that these same articles about SEO’s death will continue to appear online. It’s our job, as marketers, to prove those articles wrong.

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A Quick Start Guide to Schema – Your Competitive Edge

Rich snippets can make your search results stand out, improving click-through rate and traffic to your site.
Bonnie Burns's insight:

Google’s official position is they don’t "use markup for ranking purposes at this time." Still, rich snippets can make your Web pages appear more prominently in SERPs, leading to an increase in traffic. With the evolution of the semantic Web, schema would seem to be a natural addition to the search algorithm in the future, as it is designed to connect things

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Facebook Changes: What You Need To Know And Why You Will Not Like What You Need To Know

Facebook Changes: What You Need To Know And Why You Will Not Like What You Need To Know | SEO Tips, Advice, Help | Scoop.it

Facebook Changes: What You Need To Know. If it looks like an ad, sounds like ad or they decide it could be an ad – they aren’t going to give it the visibility it currently has.

Bonnie Burns's insight:

They just announced a major change that people aren’t going to be happy about. Starting in January, fans of your pages are going to see even less of your posts in their feed. Page owners are already unhappy about the decrease in visibility of their posts and it’s going to get worse. Facebook has decided that anything that resembles promotional content in a post is going to be squeezed out, no longer making it to the feed of your followers.

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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | SEO Tips, Advice, Help | Scoop.it
Coming up with interesting content ideas for tweets
Bonnie Burns's insight:

14 ways you can achieve more engagement with your Twitter audience.

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Angélique Fouix's curator insight, November 14, 4:38 AM

14 façons d'être créatif sur Twitter ! 

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Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery

Without Mobile Optimization Your Website Is At Risk Of Losing Search Discovery | SEO Tips, Advice, Help | Scoop.it
A study released by Searchmetrics reveals that over a third of mobile web search results vary from desktop results when comparing identical search queries
Bonnie Burns's insight:

“Google is increasingly focused on the intent and context of search queries… For mobile searches it has additional information about the searcher, such as their location, which also impacts the results it delivers. Our research demonstrates that marketers need to focus on different areas if they are to increase visibility on smartphones.”

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Mobinee's curator insight, November 14, 8:39 AM

It would be interesting to hear about techniques that businesses with responsive websites can use to optimize for mobile as well as the desktop.

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4 Ways Facebook Groups Can Improve Fan Relationships

4 Ways Facebook Groups Can Improve Fan Relationships | SEO Tips, Advice, Help | Scoop.it

Would you like to create stronger ties with your customers? Have you thought about building a Facebook group? Today's Facebook groups offer a way to create ties with thousands of members. 

Bonnie Burns's insight:

In this article you'll find four ways Facebook groups can help build stronger customer relationships.

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Firefox to switch default search from Google to Yahoo

Firefox to switch default search from Google to Yahoo | SEO Tips, Advice, Help | Scoop.it
Yahoo will soon be the default search engine on Firefox browsers. Mozilla CEO Chris Beard announced a new five-year partnership between the two Wednesday.
Bonnie Burns's insight:

Firefox will make the switch to the new "enhanced Yahoo search" for U.S users in December, though users will still be able to change the default to Google, Bing, eBay, Amazon, Wikipedia or Twitter.

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Firefox dumps Google for Yahoo as default search engine

Firefox dumps Google for Yahoo as default search engine | SEO Tips, Advice, Help | Scoop.it
Yahoo has replaced Google as the default search engine for Mozilla's Firefox browser. With 10% of the market, it is the Internet's third most popular search engine, behind Google's Chrome and Microsoft's Bing.
Bonnie Burns's insight:

The change is significant for Firefox users, who perform some 100 million searches in the browser every year, according to Mozilla.

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Facebook Groups: Now there's an app for that

Facebook Groups: Now there's an app for that | SEO Tips, Advice, Help | Scoop.it
Facebook rolled out a new standalone app, Facebook Groups, to help users manage and stay in touch with their groups.
Bonnie Burns's insight:

The app functions as a hub for everything related to groups on Facebook. Upon launching the app, users see a list of the groups they belong to, with the most frequently viewed appearing first.

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Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results

Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results | SEO Tips, Advice, Help | Scoop.it

Google begins rollout of mobile-friendly search label in the mobile search snippets.

Bonnie Burns's insight:

In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.

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Shannon K. Steffen's curator insight, November 18, 3:29 PM

Google is experimenting with a new search engine ranking algorithm for mobile friendly web sites. Here's some great tips on how you qualify to show such a label for your web pages.

CTD Institute's curator insight, November 19, 9:48 AM

Definitevily a great feature, specially for individuals with disabilities who rely on their mobile!

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Google Launches Mobile Friendly Test Tool

Google Launches Mobile Friendly Test Tool | SEO Tips, Advice, Help | Scoop.it
Wondering if your site will qualify for Google's new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new too
Bonnie Burns's insight:

The new tool is at Google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are not mobile friendly.

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If Facebook Organic Reach Is Dead, What Does It Mean For Marketers?

If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? | SEO Tips, Advice, Help | Scoop.it
If organic reach for Facebook Pages is dead -- and the obituaries cranked up since Facebook's rule change announcement late Friday leave little hope for re
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Facebook is cracking down on overly promotional posts. We asked social media experts how businesses should react to the latest News Feed news

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Tools to Centrally Monitor Your Social Mentions

Tools to Centrally Monitor Your Social Mentions | SEO Tips, Advice, Help | Scoop.it

Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. 

Bonnie Burns's insight:

Discover how Mention and SumAll provide all the data you need to get the big picture of your online presence.

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Marco Favero's curator insight, November 17, 3:38 PM

aggiungi la tua intuizione ...

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How Black Hat Social Media Can Hurt Your Business

How Black Hat Social Media Can Hurt Your Business | SEO Tips, Advice, Help | Scoop.it
This tactic, which is known as black hat social media, can actually be detrimental for your business.
Bonnie Burns's insight:

Because the lines between black hat and white hat can become easily blurred, here are some common examples of black hat social media.

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3 Ways to Optimize Facebook Ads for Better Results

Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign.  : 

Bonnie Burns's insight:

Target audiences, timing and ad creative are all important considerations. In this article I'll share three tips for making the most of your Facebook ad campaigns.

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Is Google hurting you? Real world results you can learn from

Is Google hurting you? Real world results you can learn from | SEO Tips, Advice, Help | Scoop.it
Jenn Horowitz talks through some of her experiences dealing with client websites and how they went on to survive and thrive through Google updates.
Bonnie Burns's insight:

The 4 top ways you can be impacted by a Google update. The first and most important thing you need to determine is which of those 4 possible scenarios is applicable to you and then you need to focus on the quickest path to recovery.

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Yes, You Need a Content Inventory

Yes, You Need a Content Inventory | SEO Tips, Advice, Help | Scoop.it

A content inventory looks at each of your site’s pages individually, assessing them for the usefulness and balance of the content and will detect broken or missing pages.

Bonnie Burns's insight:

Building a site that converts takes a lot more than great content. It takes CTAs that need to be tested and retested. You have to pay attention to the website architecture, usability, navigation path, content, how they relate to the user. I could go on and on but I digress – back to the topic at hand.

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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors | SEO Tips, Advice, Help | Scoop.it

Think social media has killed search as a traffic driver? Think again, given that social media giant Twitter shared today that SEO has helped it generate a 10-times increase in logged-out visitors to its web site.

Bonnie Burns's insight:

Twitter says that working to make some of its hashtag pages friendly to search engines has generated a huge increase in search-related visits

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How to Improve Your Social Media Holiday Campaigns

How to Improve Your Social Media Holiday Campaigns | SEO Tips, Advice, Help | Scoop.it

Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. 

Bonnie Burns's insight:

According to the survey, customers take part in several social activities when they shop online. They review products, look for gift ideas on Pinterest, seek product referrals from friends and more. The incentive campaigns that influence purchases by these customers range from free shipping and exclusive discounts to loyalty points and deals

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