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Amazing Correlation Between Google +1s and Higher Search Rankings

Amazing Correlation Between Google +1s and Higher Search Rankings | SEO Tips, Advice, Help | Scoop.it
This year's Search Ranking Factors Study showed a very strong correlation between Google +1s and higher rankings, and there's a compelling reason why. Google+ was built for SEO, and is far better optimized for search than other platforms.
Bonnie Burns's insight:

Not only is the correlation for +1s higher than that for Facebook activity, but the Google+ platform has qualities that make it a far superior platform for SEO. These qualities suggest sharing content on Google+ has the potential to influence search rankings in significant ways.

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Sameep Shah's curator insight, August 21, 2013 10:24 AM

We always knew that google+ was a fairly high variable but this just proves it even more.

Michelle Gilstrap's curator insight, August 21, 2013 12:04 PM

Good insight into Google and the 1+ that many of us have been giving back to those in our circles. Now we know they help.

malika bourne's comment, August 23, 2013 2:01 AM
This is very god news.I moved back into the ghost town and I am loving it again.

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How to achieve online visibility to increase your business exposure. Ecombuffet.com
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How Google May Calculate Site Quality Scores (from Navneet Panda, the Panda creator)

How Google May Calculate Site Quality Scores (from Navneet Panda, the Panda creator) | SEO Tips, Advice, Help | Scoop.it

A Google Ranking Signal based upon a quality score that looks for queries that refer to the site. The patent tells us explicitly what features it was looking for in a site that might seem to indicate that the site was a quality site

Bonnie Burns's insight:

This recently granted patent did provide a way to measure the quality of a web site, and that measure could influence how well or poorly a site might rank in search results for a particular query.

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Hector Diaz's curator insight, May 15, 11:25 AM

#NegtorNews

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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | SEO Tips, Advice, Help | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment

Bonnie Burns's insight:

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

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David Fontaine's curator insight, May 8, 9:07 AM

People love lists (Letterman's Top 10, Sport Center top plays, etc). Lucky Friday, here are seven reasons to invest in content marketing. Curious? Have questions? Disagree? Let's talk about it.

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Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI | SEO Tips, Advice, Help | Scoop.it

The management of a business’s online reputation is an important part of an effective local SEO strategy.

Bonnie Burns's insight:

Online reviews can affect your visibility in search engines and directories and help you to stand out from your local competitors. A positive reputation is also proven to convert more customers by inspiring trust through credibility.

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Google Says No Panda Update Happened This Past Weekend

Google Says No Panda Update Happened This Past Weekend | SEO Tips, Advice, Help | Scoop.it
Google said on record there was no update over the weekend despite webmasters and SEOs noticing significant changes in their search rankings.
Bonnie Burns's insight:

Maybe this is related to other Google ranking changes that Google won’t disclose? It is hard to say but Google did say on record that there was no weekend update.

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Get the most out of your traffic: How to increase your site's conversion rate |

Get the most out of your traffic: How to increase your site's conversion rate | | SEO Tips, Advice, Help | Scoop.it
Learn how to increase conversion rates for your existing traffic
Bonnie Burns's insight:

In order to improve your conversion rate, you first need to know what it is.  Start by identifying what conversions you want to track.  It may be opt-ins, or sales or views etc. Take the number of people that took whatever action you’re tracking and divide it by the number of site visitors you have. Once you’ve determined what your conversion rate is, you can start to work on improving it systematically.

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Marco Favero's curator insight, May 2, 4:48 AM

aggiungi la tua intuizione ...

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Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?

Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? | SEO Tips, Advice, Help | Scoop.it
Assuming Google rolls out Custom Audiences by the end of the year, I expect it could begin using the buying behavior data offered up by advertisers to better personalize organic results by next year
Bonnie Burns's insight:

Though Google isn’t talking about this, much less sharing details, I expect that Google will retain that information to build enhanced user profiles to personalize search results. When and if that happens, don’t expect your existing SEO strategy to work.

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SEO 101: Stand Out in SERPs W/ Rich Snippet Mark-Up | SEJ

SEO 101: Stand Out in SERPs W/ Rich Snippet Mark-Up | SEJ | SEO Tips, Advice, Help | Scoop.it
Let's talk about structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).
Bonnie Burns's insight:

By adding schema markup to your site, you are identifying data on your website that is valuable to search engines and semantic search. By implementing structured data (input form) to your pages, you can help search engines to identify and serve up content that will enable your site to stand out with rich snippets (output form). Structured data defines the types of data on a page and the relationships between them.

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20 Ways to Never Write Boring Content Again |

20 Ways to Never Write Boring Content Again | | SEO Tips, Advice, Help | Scoop.it
Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.
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Egirls Dubai's curator insight, April 24, 4:41 PM
Egirls Dubai's insight:

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Introducing Matched content: a new way to help your visitors discover content on your site

Introducing Matched content: a new way to help your visitors discover content on your site | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Today we're introducing Matched content, a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website.

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11 Ways to Boost Facebook Engagement for Small Businesses |

11 Ways to Boost Facebook Engagement for Small Businesses | | SEO Tips, Advice, Help | Scoop.it
Are you looking for better ways to engage your fans? In this article you'll find 11 ways small businesses can improve Facebook engagement.
Bonnie Burns's insight:

11 ways small businesses can improve engagement and drive sales with Facebook posts.

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How to Improve Your SEO With LinkedIn and SlideShare |

How to Improve Your SEO With LinkedIn and SlideShare | | SEO Tips, Advice, Help | Scoop.it
Do you use LinkedIn or SlideShare for your business? In this article you'll discover four ways to optimize SEO with LinkedIn and SlideShare.
Bonnie Burns's insight:

Discover four ways to optimize LinkedIn and SlideShare for search engines.

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Local SEO: How To Rank Your Local Business

Local SEO: How To Rank Your Local Business | SEO Tips, Advice, Help | Scoop.it

Local SEO is a lot different from your average SEO campaign, and the local search results are changing more rapidly than any other.

Bonnie Burns's insight:

Before you go ahead and start chasing links, there’s a lot of up-front work needed on your website to ensure that you’re able to get the best possible results, especially if you want to rank within the local pack listings

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Facebook Now Lets People Call Businesses From News Feed Ads

Facebook Now Lets People Call Businesses From News Feed Ads | SEO Tips, Advice, Help | Scoop.it
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
Bonnie Burns's insight:

Facebook has launched a handy feature for local business advertisers.

Today it added a new call-to-action button for News Feed ads: a “Call Now” button that enables people to telephone a business. Mobile customers who tap the button are re-directed to their phone dialer.

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Google Confirms New Experiment With Twitter In Search Results

Google Confirms New Experiment With Twitter In Search Results | SEO Tips, Advice, Help | Scoop.it
Google is expected to begin showing Twitter content in search this month, is this a screen shot of tweets in Google's mobile search results?
Bonnie Burns's insight:

Google is finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company today confirmed a “small experiment” that some are seeing.

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New: Google Lets You Bookmark Local Places From Search Results

New: Google Lets You Bookmark Local Places From Search Results | SEO Tips, Advice, Help | Scoop.it
Clicking on the star icon adjacent to a place name in local box saves the location to Maps and directions suggestions.
Bonnie Burns's insight:

Google has added a star icon adjacent to the place name in the local box, a Google spokesperson confirmed: “When you click on the star icon, your saved place will appear on your map, in your search and directions suggestions, and under the ‘your places’ tab of Google Maps.”

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Google Takes On Pinterest With Google+ Collections

Google Takes On Pinterest With Google+ Collections | SEO Tips, Advice, Help | Scoop.it
New feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
Bonnie Burns's insight:

Called Collections, the new Google+ feature is very similar to Pinterest Boards and gives people the ability to create a space for their favorite things broken down by topic. Collections can be shared publicly, privately or with a specific set of Google+ users. Collections can be followed and posts within Collections that users follow will appear in their home feeds on Google+. After a user or Page creates a Collection, a Collection tab will appear on given profile

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How to Use YouTube Cards to Promote Your Business |

How to Use YouTube Cards to Promote Your Business | | SEO Tips, Advice, Help | Scoop.it
Is YouTube a part of your social media marketing? In this article, I'll explain how to use YouTube cards to promote your business, products and services.
Bonnie Burns's insight:

YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action.

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Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes | SEO Tips, Advice, Help | Scoop.it

Answer boxes and knowledge graph results can seem like they're taking over the SERPs. Learn how you can still get SEO value from those pages.

Bonnie Burns's insight:

Answer boxes and knowledge graph results can seem like they're taking over the SERPs. Learn how you can still get SEO value from those pages.

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Step By Step: Social SEO Webinar: April 29th

Step By Step: Social SEO Webinar: April 29th | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Social SEO For Results: Step By Step  on April 29th at 11am Eastern time

I am going to get into details here on specific optimization strategies, keyword research, content creation and how to use social media specifically for the purpose of boosting your SEO efforts and more.

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What Signals From Twitter Does Google Care About?

What Signals From Twitter Does Google Care About? | SEO Tips, Advice, Help | Scoop.it

With its new access to Twitter’s data feed, Google will not only gain direct access to the tweets themselves, but could also benefit from all sorts of metrics they can likely collect from the volume of tweets and users’ interactions with them. Presumably, Google will use these metrics to determine how (and what) tweets will show in search. But it seems possible that they could incorporate at least some of these signals into their regular search algorithm as well.

Bonnie Burns's insight:

With its new access to Twitter’s data feed, Google will not only gain direct access to the tweets themselves, but could also benefit from all sorts of metrics they can likely collect from the volume of tweets and users’ interactions with them. Presumably, Google will use these metrics to determine how (and what) tweets will show in search. But it seems possible that they could incorporate at least some of these signals into their regular search algorithm as well.

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Google Gets Into Content Recommendation With AdSense Matched Content

Google Gets Into Content Recommendation With AdSense Matched Content | SEO Tips, Advice, Help | Scoop.it
Unit features links to articles on AdSense publishers' own sites.
Bonnie Burns's insight:

Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to the familiar style of widget that appears at the bottom articles.

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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | SEO Tips, Advice, Help | Scoop.it
Do you want a bigger Facebook audience? In this article I’ll share the eight ways to grow your Facebook audience, both organically and with advertising.
Bonnie Burns's insight:

Eight ways to grow your Facebook audience, both organically and with advertising.

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The Nifty Guide to Local Content Strategy and Marketing

The Nifty Guide to Local Content Strategy and Marketing | SEO Tips, Advice, Help | Scoop.it
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
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How to Rock Hashtags (And Why You Should)

How to Rock Hashtags (And Why You Should) | SEO Tips, Advice, Help | Scoop.it
In this article, you will find out why you should use hashtags, how to use them effectively, and how to find the best hashtags to use and analyze them.
Bonnie Burns's insight:

So what’s the point of using hashtags anyway? Two major benefits are their use in content filtering and content discovery. According to Internet Live Stats, there are more than 500 million tweets posted each day on Twitter.  That’s a lot of content to wade through, and that’s just on one site. Hashtags help by tagging content to help social media users to search and filter it.

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