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Content Knowledge Is Power

Content Knowledge Is Power | SEO Tips, Advice, Help | Scoop.it
Mobile needs content strategy. Sara Wachter-Boettcher shows you how to scale responsive websites by revisiting existing content assets.
Bonnie Burns's insight:

Countless organizations now have a decade or two’s worth of Web content — content that’s shoved somewhere underneath their redesigned-nine-times home page. Content that’s stuck in the crannies of some sub-sub-subnavigation. Content that’s clogging up a CMS with WYSIWYG-generated markup.

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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. Ecombuffet.com
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The Truth About SEO in 2015!

The Truth About SEO in 2015! | SEO Tips, Advice, Help | Scoop.it

Specific Details on Panda & Penguin & How to Future-Proof Your SEO. Our most current report is your roadmap navigating the complex Google changes. Discover how to keep your site safe from future Google updates and recover from any previous ones. It’s current, complete and you have to have it!

Bonnie Burns's insight:

Special bonus: also get our Social Media Strategy, Checklist for Success in 2015 and a Traffic Action Plan as well as our never-before-seen guide to selecting the right SEO firm for your goals and needs.

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5 SEO Myths to Forget in 2015

5 SEO Myths to Forget in 2015 | SEO Tips, Advice, Help | Scoop.it
Let’s reset and get 2015 started on the right foot. The industry is running on some bad myths right now and though most have been said, they bear repeating.
Bonnie Burns's insight:

OK so let’s see if we can get past these myths, start out 2015 with a new plan, and if we get to December without a single "SEO Is Dead article.

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How to Promote Your Business With Instagram

How to Promote Your Business With Instagram | SEO Tips, Advice, Help | Scoop.it
Do you use Instagram to promote your business? This article shares four tips for successfully promoting your products and services on Instagram.
Bonnie Burns's insight:

Four tips for successfully promoting your products and services on Instagram.

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Twitter Adds "While You Were Away" Feature To Highlight Important Tweets

Twitter Adds "While You Were Away" Feature To Highlight Important Tweets | SEO Tips, Advice, Help | Scoop.it
Users who return to Twitter after an absence will see three top tweets under a "While you were away ..." heading.
Bonnie Burns's insight:

Starting today on iOS apps — and coming soon for Android and twitter.com — users who open Twitter after an absence will often see three tweets at the top of their timeline under a “While you were away …” heading. Twitter says the Recap tweets will be from people you follow, determined by level of “engagement and other factors.”  Users who scroll down the page, will see their regular timeline.

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Why do some businesses fail when others thrive? Believe it or not, it’s actually pretty simple...

Why do some businesses fail when others thrive? Believe it or not, it’s actually pretty simple... | SEO Tips, Advice, Help | Scoop.it

Believe it or not, it’s actually pretty simple. It all comes down to 4 things

Bonnie Burns's insight:

Create SMART goals, define tasks from those goals, create a strategy and every day work your prioritized strategic plan. I can guarantee you that you will see growth if you do that.

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6 Ways to Improve Your Twitter Marketing Results

6 Ways to Improve Your Twitter Marketing Results | SEO Tips, Advice, Help | Scoop.it

Are you satisfied with your results on Twitter?Ready to improve your Twitter marketing plan? Even if you've been on Twitter a while, there’s plenty you can do to increase followers, retweets and replies

Bonnie Burns's insight:

Six tips to help you get more return from your Twitter efforts.

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How to Run a Pinterest Contest Without Breaking the Rules

How to Run a Pinterest Contest Without Breaking the Rules | SEO Tips, Advice, Help | Scoop.it

Have you run contests on Pinterest?Are you aware of Pinterest contests rules and regulations?After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines.

Bonnie Burns's insight:

What you need to know to run successful and compliant Pinterest contests.

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Google: Move From IP To Domain As A Normal Site Move

Google: Move From IP To Domain As A Normal Site Move | SEO Tips, Advice, Help | Scoop.it
It is uncommon, but some sites actually work and run off their IP address, instead of a domain name. DNS, the domain name system, was created to give people an easy way to find a web site, but a doma
Bonnie Burns's insight:

If you are serving your IP to Google and not your domain name and want to switch that. All you need to do is follow the Google site move documentation, as you would with moving from one domain to another.

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Did you miss my 2015 Social SEO Strategy Webinar?

Did you miss my 2015 Social SEO Strategy Webinar? | SEO Tips, Advice, Help | Scoop.it
Did you miss my 2015 Social SEO Strategy Webinar?
Bonnie Burns's insight:

If you missed the Webinar on January 15th, it’s not too late – I will tell you how you can still access the replay

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Facebook to Warn Users About Potentially Disturbing Videos

Facebook to Warn Users About Potentially Disturbing Videos | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

The move eliminates some of the stress on Facebook as it fights the ongoing battle of what do with potentially objectionable content — removing content brings cries of censorship, while allowing that content to remain results in protests from offended users.

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How to Have a Successful Local SEO Campaign

How to Have a Successful Local SEO Campaign | SEO Tips, Advice, Help | Scoop.it

Do you want to start the year off right with a successful local SEO campaign? This guide will help you to understand the common issues businesses will face and how to jump start your campaign.

Bonnie Burns's insight:

In this guide we will cover how you can have a successful local SEO campaign in 2015 starting with the basics and getting down to five action items you should focus on now. This is not limited to Google My Business and also includes localized organic results

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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | SEO Tips, Advice, Help | Scoop.it

Do you want to create posts that generate higher user engagement?Are your visuals driving social media traffic?People engage better with visual content because it's easier to understand, can tell a story and evoke emotions more easily than written posts.

Bonnie Burns's insight:

Visual posts designed for your brand’s hashtag help establish your campaign on social media channels. Visual posts are also more likely to be shared than text posts, making them a great way to kickstart your campaign.

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Shaun Ling's curator insight, January 15, 8:53 AM

Visual is indeed good for engagement. 

Unisoft Informatics System's curator insight, January 16, 1:54 AM

Visual content is easy to read, understand and most importantly get engaged with the author survey. What's your opinion about visual and just text post?

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50 SEO experts to follow on Google+

50 SEO experts to follow on Google+ | SEO Tips, Advice, Help | Scoop.it
So lets see who’s made it into the ‘Top 50 SEO Experts on Google+':
Bonnie Burns's insight:

WOW!!! Our very own Jennifer Horowitz (Ecombuffet.com) named one of the top 50 ‪#‎seo‬ Experts to follow.

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5 Great Tools for Your SEO

5 Great Tools for Your SEO | SEO Tips, Advice, Help | Scoop.it

 5 Great Tools for Your SEO. Hoping to measure your SEO efforts? Take a look at these 5 great tools for your SEO which can help...

Bonnie Burns's insight:

Hoping to measure your SEO efforts? Here are 5 great tools for your SEO which can help get a realistic idea about where your online business reputation stands.

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Are Keywords Relevant to SEO in 2015?

Are Keywords Relevant to SEO in 2015? | SEO Tips, Advice, Help | Scoop.it
Take a look at this analysis of onsite optimization factors that matter far more than keyword presence.
Bonnie Burns's insight:

Keywords aren’t totally dead in the water — after all, Google still needs some kind of text to figure out what it is your company actually does. In that sense, you could say that keywords are simply informational tidbits for Google’s analysis, rather than having a quantifiable relationship and impact on your actual rankings.

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Gina Tucker's curator insight, January 22, 5:48 PM

What is an SEO myth compared with SEO reality? 

Andrew Wroblewski's curator insight, January 23, 8:03 AM

http://yourprofitweb.com/ny/seo-rochester/

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Stop Procrastinating: It's Time To Address Mobile SEO

Stop Procrastinating: It's Time To Address Mobile SEO | SEO Tips, Advice, Help | Scoop.it

How to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.

Bonnie Burns's insight:

While Google Analytics reports mobile traffic from an aggregate of all channels, you can easily alter this report to show you traffic specifically from organic search

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5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2

5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2 | SEO Tips, Advice, Help | Scoop.it
These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn't attend the last one with Rand and Dr. Pete (or those who'd like to see them again!), we've got you covered. Enjoy, and we hope that you're able to make the next MozTalk!
Bonnie Burns's insight:

The world of marketing and SEO continues to change, but are you changing with it? Staying on the cutting edge should always be a priority, especially since early adoption has proven more beneficial than ever. Sticking with what works isn't enough anymore, and marketing isn't just about analyzing our successes and failures or understanding our returns and losses. It's about what we do next.

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Making Customer Support Part Of Your SEO Program

Making Customer Support Part Of Your SEO Program | SEO Tips, Advice, Help | Scoop.it
There's been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well.
Bonnie Burns's insight:

One of the biggest challenges businesses often have is ensuring the content on the site gives buyers the information they are looking for. If the information isn’t there, people aren’t going to buy. In fact, according to data from the 2014 B2B Web Usability report, 83% of people (B2B buyers, at least) will leave a site if they can’t find the information they are looking for.

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Instagram Marketing: Your Complete Guide to Instagram Success

Instagram Marketing: Your Complete Guide to Instagram Success | SEO Tips, Advice, Help | Scoop.it

Do you want to learn how to market yourself and your business on Instagram?Are you looking for a resource to guide your Instagram marketing efforts?

Bonnie Burns's insight:

Whether you’re marketing on Instagram as an individual or as a brand, these expert articles will show you how to establish a presence, use Instagram’s features, encourage follower engagement and run contests

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INFOGRAPHIC: Only 52% of Facebook Users Are ‘Active’

INFOGRAPHIC: Only 52% of Facebook Users Are ‘Active’ | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

According to research from GlobalWebIndex, barely one-half (52 percent) of Facebook users identified themselves as active in late 2014, down from 70 percent in 2012.

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Facebook Will Cut Back On Hoaxes In Your News Feed

Facebook Will Cut Back On Hoaxes In Your News Feed | SEO Tips, Advice, Help | Scoop.it
Posts that people report as false will be flagged with a warning message, and such posts will have reduced distribution in the social network.
Bonnie Burns's insight:

Facebook isn’t planning a Snopes-style effort; it won’t be attempting to verify or debunk stories posted on its network. Instead it will depend on reports from users. Facebook recently added a option for people to report a story as false.

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Want More Exposure For Your Blog? Here’s 25 Ways On How You Can Get It!

Want More Exposure For Your Blog? Here’s 25 Ways On How You Can Get It! | SEO Tips, Advice, Help | Scoop.it
Ways To Get More Exposure For Your Blog!
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25 Ways To Get More Exposure For Your Blog!

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Facebook Indexes 1 Trillion Posts; What Does That Mean For Us?

Facebook Indexes 1 Trillion Posts; What Does That Mean For Us? | SEO Tips, Advice, Help | Scoop.it

Facebook recently (and finally) rolled out its Graph Search feature, which allows users to search and sift through virtually any post on the site from mobile devices. That’s a massive amount of search power, but according to a column in TechCrunch, it’s an even bigger deal than we realize. 

Bonnie Burns's insight:

“You could say Facebook knew a lot about us before, but didn’t understand it until now, like a student with the facts memorized who finally learned how they piece together into history,” wrote TechCrunch’s Josh Constine. “Facebook’s product depends on guessing what we want based on who we were. Before, that meant who we said we were, which friends we communicated with, what we liked, and where we browsed. Now, to Facebook, we’re also what we said, and that says a lot.”

If you’re on the hunt for a job, work in the public eye or merely want to make sure your content is private, it’s a good idea to run a few quick searches on yourself and make sure your info isn’t more exposed than you think it is.

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Yeti Trail Adventure's curator insight, January 14, 10:28 PM
You are welcome to Yeti Trail Adventure that specializes the Himalayan outdoor activities, hiking, tours, trekking, climbing, mountain biking, rafting, bungee jump, paragliding, canyoning, skydiving, vehicle renting, domestic and international flight tickets, hotel booking, guide and porter service. We design a better holiday trip in Nepal, Bhutan, Tibet and India from Kathmandu.
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10 Tools That Amplify Your Content Reach

10 Tools That Amplify Your Content Reach | SEO Tips, Advice, Help | Scoop.it
10 Tools That Amplify Your Content Reach
Bonnie Burns's insight:

Want more people to see your content?

Have you considered new methods of sharing content?

Look beyond the big social networks to expand your influence, increase exposure and grow your following.

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Ready for Facebook at Work?

Ready for Facebook at Work? | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Note that Facebook at Work was created completely for use within a company — that means employees’ Facebook at Work info is safe, secure, confidential and completely separate from their personal Facebook profiles. The info shared among employees is only accessible to people in the company.

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SEO: The New Way Must Replace the Old Way

SEO: The New Way Must Replace the Old Way | SEO Tips, Advice, Help | Scoop.it
Old SEO vs. New SEO. What doesn’t work any more and what you need to be doing now.
Bonnie Burns's insight:

With algorithm updates like Panda, Penguin and Pigeon, marketers and their SEO teams have had to adapt the way they work to continue to produce effective outcomes

 

 

 
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