There have been a number of revelations that have been reported to have come out of SMX West and it seems that Google’s Matt Cutts was in the mood to share some interesting insight with the SEO community, first telling us that there will be a Google...



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Described as being likely to become a “real time” update, Google Panda will be added into the general ranking algorithm used within the search engine, meaning that the factors that the update focuses on will be rolled into the ranking cycle amid the elements that are currently in operation, which Cutts revealed will result in more regimented declines in rankings for offending websites, rather than having specific dates that would cause steep declines in search engine visibility.