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The Ultimate Guide to Rebranding Social Media Accounts

The Ultimate Guide to Rebranding Social Media Accounts | SEO Tips, Advice, Help | Scoop.it
A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations ...
Bonnie Burns's insight:

Practically speaking, a rebrand carries with it different technical repercussions and ramifications depending on the social network. Some allow you complete control over all aspects of your account, while some are incredibly limiting in what you can change without having to start over from scratch – resulting in loss of followers, uploads and views. Here is a guide to rebranding your social media accounts in order to limit headaches and the loss of profile equity.

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Social SEO: The Best SEO And Social Media Training Available - Guaranteed!

Social SEO: The Best SEO And Social Media Training Available - Guaranteed! | SEO Tips, Advice, Help | Scoop.it
Social SEO Profit Academy makes social media and SEO possible for the small business owner, in a way that was never possible before.
Bonnie Burns's insight:

Social SEO and Social Media. Let’s get down to the nitty-gritty video

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There I sat, staring at the blank screen – my fingers still on the keyboard.

There I sat, staring at the blank screen – my fingers still on the keyboard. | SEO Tips, Advice, Help | Scoop.it
There I sat, staring at the blank screen – my fingers still on the keyboard.
Bonnie Burns's insight:

Why I had writers block and what I did about it…

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Infographics: Everything You Need to Know |

Infographics: Everything You Need to Know | | SEO Tips, Advice, Help | Scoop.it
Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.
Bonnie Burns's insight:

Discover how to create and promote infographics to put your content front and center.

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Early Facebook Investor: Twitter Is 'Horribly Mismanaged' and Run by Potheads

Early Facebook Investor: Twitter Is 'Horribly Mismanaged' and Run by Potheads | SEO Tips, Advice, Help | Scoop.it
Peter Thiel, a billionaire venture capitalist and cofounder of PayPal and Palantir, was asked for his thoughts about Twitter during an interview on CNBC.
Bonnie Burns's insight:

Peter Thiel, a billionaire venture capitalist and cofounder of PayPal and Palantir, was asked for his thoughts about Twitter during an interview with CNBC on Tuesday. His response was that Twitter has "a lot of potential," but the team running it seems to be too high to realize that potential.

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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | SEO Tips, Advice, Help | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.
Bonnie Burns's insight:

Everything that can be said has been said before. Now, we need to find new ways of saying it.

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Michael MacNeil's curator insight, September 18, 5:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, September 18, 7:31 AM

You must all read this before going to bed !

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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It | SEO Tips, Advice, Help | Scoop.it
Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.
Bonnie Burns's insight:

Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are misunderstood.

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Keyword Tips as we approach Hummingbird’s first birthday

Keyword Tips as we approach Hummingbird’s first birthday | SEO Tips, Advice, Help | Scoop.it
Google Hummingbird keyword advice for site owners.
Bonnie Burns's insight:

It’s been almost a year since Google announced the launch of Hummingbird.  Let’s take a look at what we’ve learned and what you should be doing because of it.

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Google Authorship Is Gone: How Do You Establish Authority Now?

Google Authorship Is Gone: How Do You Establish Authority Now? | SEO Tips, Advice, Help | Scoop.it

Is there life after the demise of Google Authorship? Learn other ways to establish clout in the industry.

Bonnie Burns's insight:

Google has done away with Google Authorship completely. Initially, they were just going to remove author images from the search results, but ultimately decided to scrap the entire thing.

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The Unconventional Guide to Content Writing vs. Copywriting

The Unconventional Guide to Content Writing vs. Copywriting | SEO Tips, Advice, Help | Scoop.it
Copywriting involves content writing, but in an eclectic form, so much so, that it grabs the attention of the audience immediately.
Bonnie Burns's insight:

What are the differences between content writing and copywriting? How beneficial is it to use them for web and SEO purposes?

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Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%

Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75% | SEO Tips, Advice, Help | Scoop.it
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries.
Bonnie Burns's insight:

Using a relatively new spam filtering mechanism that targets URL keyword stuffing (KWS), Bing says it has filtered out an average of approximately one in 10 URLs per impacted query, or about 3 percent of Bing queries overall. In addition, Bing says roughly 5 million sites with 130 million URLs have been impacted, resulting in a reduction of more than 75 percent of traffic to those sites from Bing.

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The Confusion Over Google's Algorithm Updates & Refreshes

The Confusion Over Google's Algorithm Updates & Refreshes | SEO Tips, Advice, Help | Scoop.it

Did Google update Penguin or Panda algorithms? Your site is impacted by many algorithms says Google.

Bonnie Burns's insight:

Often, Google will not confirm updates or algorithm refreshes. Plus, with manual actions and link penalties happening all the time, it makes it hard to determine if Google updated its ranking algorithms or if a penalty was pushed out that impacted a large number of sites.

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How I Did It! The Growth Of A Successful SEO Business

How I Did It! The Growth Of A Successful SEO Business | SEO Tips, Advice, Help | Scoop.it
Jennifer Horowitz, Director of Marketing for EcomBuffet shares a little history
Bonnie Burns's insight:

So many people have said to me “Jenn, how did you grow your business? How did you build up this membership training program?”   I realized I’ve never shared all of my story, so here I go…

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Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist

Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist | SEO Tips, Advice, Help | Scoop.it
Six top local SEOs share their Pigeon survival tips, and I've added a Pigeon-proofing checklist for your perusal!
Bonnie Burns's insight:

If you work in Local SEO, chances are you've been fielding tons of questions from clients since Google rolled out the Pigeon update in late July. Need a little extra support providing sound advice in what are still the early days of this development that has caused both organic and local ranking shakeups? Here's your chance to learn what six of the finest Local SEOs on the map are telling their own clients and readers about Pigeon, followed up by a checklist aimed at helping you Pigeon-proof your local presence.

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Panda Update (4.1 or 27) What Does This Mean For Your Website

Panda Update (4.1 or 27) What Does This Mean For Your Website | SEO Tips, Advice, Help | Scoop.it
Google announced the latest Panda Update is running. In case you don’t remember, Panda is a filter designed to penalize “thin” or poor content from ranking well.
Bonnie Burns's insight:

By the end of this week, you should see an increase in traffic if you were previously hit by Panda and made changes to clean your site up.

Conversely, if you see a drop you know the Panda hit you and you need to deal with the issue.

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Shellshock: The 'Bash Bug' That Could Be Worse Than Heartbleed To Your Computers Security

Shellshock: The 'Bash Bug' That Could Be Worse Than Heartbleed To Your Computers Security | SEO Tips, Advice, Help | Scoop.it
Security researchers have discovered a vulnerability in the system software used in millions of computers, opening the possibility that attackers could execute arbitrary commands on web servers, other Linux-based machines and even Mac computers
Bonnie Burns's insight:

Some researchers say Shellshock, which affects an application called Bash (which is why it's often simply called the "Bash Bug"), is potentially more serious and widespread than the Heartbleed bug discovered in April, though the two vulnerabilities are quite different in nature.

 

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Sameep Shah's curator insight, September 26, 9:00 AM

Let's hope there's a fix!

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Good Manners Pay Off! Are You Using A Thank You Page?

Good Manners Pay Off! Are You Using A Thank You Page? | SEO Tips, Advice, Help | Scoop.it

The “Thank you” page is one of the most underused pages on a site.

Bonnie Burns's insight:

In business, the “thank you” also creates opportunity for you – and chances are, you aren’t taking advantage of this opportunity.

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The New Pinterest Analytics Tool: How To Use It for Business |

The New Pinterest Analytics Tool: How To Use It for Business | | SEO Tips, Advice, Help | Scoop.it
Do you want to measure your Pinterest efforts? This article shows how the new Pinterest Analytics features help get the most out of Pinterest marketing.
Bonnie Burns's insight:

How the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

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Turn a Product Description into Great Product Story

Turn a Product Description into Great Product Story | SEO Tips, Advice, Help | Scoop.it
Step-by-step strategies for writing great product strategy instead of a product description.
Bonnie Burns's insight:

“Describe your product. They’ll buy.”– that is about as likely as whistling and expecting a dinosaur to come out of the woods, longing for a pat on its head.

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TV Rank: Google Gets Patent On Using What You're Watching To Influence Search Results

TV Rank: Google Gets Patent On Using What You're Watching To Influence Search Results | SEO Tips, Advice, Help | Scoop.it
Google uses a variety of signals to determine how to rank search results, such examining linking patterns on the web, an individual's geographic location,
Bonnie Burns's insight:

The specific patent is named System and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device. Filed on June 30, 2011, it was granted to Google yesterday, September 16, 2014.

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14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | SEO Tips, Advice, Help | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.
Bonnie Burns's insight:

Discover 14 tools to add to your social media marketing toolbox and why you should consider using them.

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Sean Kainec and Home Depot's SEO - Video Interview

Sean Kainec and Home Depot's SEO - Video Interview | SEO Tips, Advice, Help | Scoop.it

Managing the SEO and content marketing strategy of a major retailer involves a lot of planning and expertise. According to Home Depot’s head of SEO Sean Kainec, there are a lot of areas you must perfect to drive the best results, regardless of the size of your brand

Bonnie Burns's insight:

In the video, Sean explains the importance of planning your SEO, content marketing, and mobile strategies ahead of time in order to increase online traffic, as well as in-store foot traffic and boost sales both online and off

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DuckDuckGo To Be Featured In Apple's iOS 8

DuckDuckGo To Be Featured In Apple's iOS 8 | SEO Tips, Advice, Help | Scoop.it
DuckDuckGo will be one of several new search engines to choose from as your default search engine in Safari when Apple's iOS 8 launches on September 17th.
Bonnie Burns's insight:

When DuckDuckGo first launched it really only offered one feature worth bragging about, which was the ability to browse securely without your history being tracked. While they still offer that feature, DuckDuckGo has since grown into a full fledged search engine comprised of features you’d expect to see from the likes of Google and Bing.

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Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic | SEO Tips, Advice, Help | Scoop.it
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
Bonnie Burns's insight:

Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it's harder to figure out what users are actually searching for.The rules have changed, and so have the ways of playing the game. I still use the Keyword Planner, but I've also discovered a medley of not-so-obvious ways to get keywords that improve my organic traffic.

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Twitter is testing a 'buy' button for tweets on mobile - The Next Web

Twitter is testing a 'buy' button for tweets on mobile - The Next Web | SEO Tips, Advice, Help | Scoop.it

For now it’s just a test; Twitter says only a small group of brands, nonprofits and music artists will be able to use the new “buy” button for now. It will, however, be offering the feature to additional partners in the future.Twitter is introducing a seamless commerce experience to its users on mobile. While browsing through your timeline, there’s a chance you’ll now stumble across tweets that feature a large “buy”... Keep reading →

Bonnie Burns's insight:

For now it’s just a test; Twitter says only a small group of brands, nonprofits and music artists will be able to use the new “buy” button for now. It will, however, be offering the feature to additional partners in the future.

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Marilyn Moran's curator insight, September 8, 6:42 PM

This could be awesome especially to e-commerce businesses!

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How Do You Write When You Aren’t A Writer?

How Do You Write When You Aren’t A Writer? | SEO Tips, Advice, Help | Scoop.it
Writing when you aren't a writer is hard. Here are some copywriting and content creation tips.
Bonnie Burns's insight:

So many site owners that I talk to can’t afford to outsource their writing and don’t feel they are equipped to handle it themselves. I remind them that we don’t all have the same skills and talents but as a business owner sometimes you just have to do stuff you can’t do.  Also, remember, it’s true there is a certain element of writing that comes naturally but there is also part that is learned.  You can learn to become a better writer.

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Save Time and Money With Social Media Automation

Save Time and Money With Social Media Automation | SEO Tips, Advice, Help | Scoop.it
Social media automation can be a great way to save time and resources. But you do need to use it wisely to ensure the quality of your social presence.
Bonnie Burns's insight:

Given the fact that almost three quarters of adult internet users now regularly use at least one social media platform, social media marketing provides a unique and unparalleled opportunity to engage with your customer base.

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