A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time.
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Please be wary if someone approaches you and wants to pay you for links or “advertorial” pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations