Happy New Year! To kick things off right, I want to talk about the foundation of your site. The structure and organization of your site is so important and it doesn’t get as much attention as thin...
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How to achieve online visibility to increase your business exposure
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Bonnie Burns
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Google Warns Of Malware Redirecting To Its Search Results. Do a search on Google, and you might get an unexpected surprise.
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One of the best ways to show the search engines the “theme” or “topic” of your site is by being clear to Google. You can begin by grouping your content pages together by topic/category and build the content out in sub-directories. Your navigation should follow in the same footsteps. So you would link to the core category pages in your main nav and then have a sub-navigation that is for all relevant/connected pages (you may have to supplement with some internal linking – more on that in a minute).
Relevance
Let’s talk for a minute about establishing your themes. To determine what your themes are, ask yourself the following questions: