Why You Should Use Multiple Web Analytics Tools. Why Analytics Are So Important
With SEO the most important thing to track is performance. Of course the bank account (& its growth rate) is a high level tracking mechanism, but it is the result of the combination of many ideas & efforts, the combination of multiple marketing strategies & traffic streams. To dig in further on what's working web analytics are your bread and butter. They don't give you aggregate data or could be data, but precisely and exactly what is happening on your sites: separating out what is working from what is not.