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[CHECKLIST] How To Perform A Competitive Blog Analysis

[CHECKLIST] How To Perform A Competitive Blog Analysis | SEO Tips, Advice, Help | Scoop.it

If content is king, then a blog is most certainly the throne. In fact, 60% of businesses have a business or company blog, according to blogging.org. With so much of a company’s content marketing strategy laid out on a public blog, savvy marketers should execute numerous and frequent analyses in order to glean insights into their competitor’s strategy. A competitive analysis can inform your own blogging efforts and reveal opportunities to build your community. Here is a checklist of things to look for as you analyze your competitor’s blog:

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How to achieve online visibility to increase your business exposure. Ecombuffet.com
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The Complete Twitter Content Strategy Guide | SEJ

The Complete Twitter Content Strategy Guide | SEJ | SEO Tips, Advice, Help | Scoop.it
Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked.
Bonnie Burns's insight:

This guide will highlight Twitter as one of your vital tools in your content marketing strategy and ensure that more people engage with your content.

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Insights from Google's Quality Rater Guidelines in the Age of Quality Updates

Insights from Google's Quality Rater Guidelines in the Age of Quality Updates | SEO Tips, Advice, Help | Scoop.it
To bring light into the darkness of Google’s understanding of quality websites you should have a look at the Google Quality Rater Guidelines.
Bonnie Burns's insight:

It’s getting more and more important to create useful content that offers value to the user and to create high quality pages!

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Twitter Analytics at a Glance: Improving Strategy and Campaign Planning

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning | SEO Tips, Advice, Help | Scoop.it

Twitter Analytics at a Glance: Improving Strategy and Campaign Planning. 

Bonnie Burns's insight:

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

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Marco Favero's curator insight, July 30, 3:41 PM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Frank J. Klein's curator insight, July 31, 10:30 AM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

Os Ishmael's curator insight, July 31, 8:03 PM

Since Twitter rolled out analytics a year ago, it evolved to be possibly the best social analytics tool online. The depth of detail, versatility and reliability of data provided by Twitter analytics can help bring valuable insights into your Twitter campaigns, whether free or paid.

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6 Tips for Pinterest Marketing in Just Minutes a Day

6 Tips for Pinterest Marketing in Just Minutes a Day | SEO Tips, Advice, Help | Scoop.it
Is your Pinterest marketing taking too much time? In this article, you'll discover 6 tactics to help you market on Pinterest in minutes a day.
Bonnie Burns's insight:

Timesaving Pinterest marketing tactics can deliver more results with less effort.

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Luigi Cangiano's curator insight, July 30, 11:59 AM

Timesaving Pinterest marketing tactics can deliver more results with less effort.

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#NoHacked: How to avoid being the target of hackers

#NoHacked: How to avoid being the target of hackers | SEO Tips, Advice, Help | Scoop.it
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If you publish anything online, one of your top priorities should be security. Getting hacked can negatively affect your online reputation and result in loss of critical and private data. Over the past year Google has noticed a 180% increase in the number of sites getting hacked.

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Google To Shut Down Autocomplete API On August 10th

Google To Shut Down Autocomplete API On August 10th | SEO Tips, Advice, Help | Scoop.it
Google says goodbye to the Autocomplete API, which may impact your favorite keyword tool.
Bonnie Burns's insight:

Google said the unsupported API had no official restrictions and saw the API being used in both ways they found useful and in other ways that were not so useful. That being said, Google said the Autocomplete API doesn’t “provide a meaningful user benefit” outside of it being paired to Google web search and is thus dropping the feature on August 10th.

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10 Reasons Why Infographics Still Matter in SEO

10 Reasons Why Infographics Still Matter in SEO | SEO Tips, Advice, Help | Scoop.it
Do you agree that infographics should be replaced by on-page visuals? Here are ten strong arguments you need to consider in this debate:
Bonnie Burns's insight:

Why high-quality infographics remain an important weapon in the inbound marketer’s arsenal.

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YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine

YouTube Ranking Factors: Getting Ranked In The Second Largest Search Engine | SEO Tips, Advice, Help | Scoop.it

Got great video content that no one's seeing? A comprehensive guide to optimizing your YouTube presence.

Bonnie Burns's insight:

Before creating a YouTube channel or videos, you must have a strategy! This strategy is, of course, heavily based upon a solid video content calendar that aligns with company goals. Once your strategy has been developed, you can launch a new channel or optimize an existing channel. Here are the steps you need to take to optimize your YouTube channel.

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Panos Fotiadis's curator insight, July 27, 8:47 AM

let's not forget: video is the king, nowadays!

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Five Reasons Your Blog Will Never Convert

Five Reasons Your Blog Will Never Convert | SEO Tips, Advice, Help | Scoop.it
Is your blog not converting? Is not contributing towards an end goal or ROI? You might be doing it wrong.
Bonnie Burns's insight:

It always surprises me how quickly companies write off blogs because they don’t convert, or are resigned to creating new content for a blog that doesn’t actively contribute towards end results and ROI.

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Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months | SEO Tips, Advice, Help | Scoop.it
Google says a Panda refresh began this weekend but will take months to fully roll out.
Bonnie Burns's insight:

Google tells Search Engine Land that it pushed out a Google Panda refresh this weekend.

Many of you may not have noticed because this rollout is happening incredibly slowly. In fact, Google says the update can take months to fully roll out. That means that although the Panda algorithm is still site-wide, some of your Web pages might not see a change immediately.

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Jasper Molina's curator insight, July 23, 11:54 PM

Surely, some would be happy, while some will have to bear (no pun intended) with another penalty.

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3 Creative Ways to Use Twitter Hashtags to Promote Your Business

3 Creative Ways to Use Twitter Hashtags to Promote Your Business | SEO Tips, Advice, Help | Scoop.it

Try something new with your hashtags. Here are three creative ways you can use hashtags to promote your business

Bonnie Burns's insight:

Does your business have a hashtag strategy? It’s easy enough to add one or two relevant hashtags to the end of a tweet – like #education, #technology, #marketing and other industry- or topic-specific keywords. But are you really maximizing on hashtags this way?

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Brett.Ashley.Crawford's curator insight, July 21, 10:46 AM

Data says arts marketers are just getting up to speed with social.  Here's an easy way to get more bang for your tweet :-)

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An Expert Guide to Content Strategy

An Expert Guide to Content Strategy | SEO Tips, Advice, Help | Scoop.it
An Expert Guide to Content Strategy. A well-planned content strategy is the result of considering several aspects of your business model and target...
Bonnie Burns's insight:

Outline of the tactics to develop a content strategy.

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David Bembry's curator insight, July 23, 10:42 AM

Straightforward! That's how I like to get my information!

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How to Effectively Use Visual Storytelling

How to Effectively Use Visual Storytelling | SEO Tips, Advice, Help | Scoop.it
In a today’s busy world, it only takes 8 seconds before your prospective client gets distracted. This is when the value of visual storytelling comes in.
Bonnie Burns's insight:

How to effectively incorporate visuals to get your message across. Here are some important statistics worth keeping in mind next time you create another piece of content:

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Proactive Alerts For SEO Reporting Using Google Analytics

Proactive Alerts For SEO Reporting Using Google Analytics | SEO Tips, Advice, Help | Scoop.it
Having large quantities of data at our fingertips is great, but having the relevant bits automatically delivered to us is even better. Columnist Ben Goodsell shows how to configure Google Analytics to automatically alert you to significant organic traffic changes.
Bonnie Burns's insight:

In an attempt to give insight into the possibilities, this article will cover how to create a Custom Segment and an Alert to send an email or text message if your Organic sessions decrease more than 50% compared to the same day the previous week.

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Heriniaina Monja's curator insight, July 31, 3:33 PM

In an attempt to give insight into the possibilities, this article will cover how to create a Custom Segment and an Alert to send an email or text message if your Organic sessions decrease more than 50% compared to the same day the previous week.

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Are Your Tweets Protected Intellectual Property?

Are Your Tweets Protected Intellectual Property? | SEO Tips, Advice, Help | Scoop.it
While the takedowns may not be a legal precedent, they’re certainly indicative of Twitter’s copyright policy moving forward.
Bonnie Burns's insight:

Many Twitter users, and social media users generally, have a lax attitude toward intellectual property rights. So much social media content is stolen, borrowed, shared, and posted in the name of “exposure,” that many social networks are being used primarily as ways to repost content users did not create themselves.

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Paris Wine Boat's curator insight, July 30, 3:42 PM

Many Twitter users, and social media users generally, have a lax attitude toward intellectual property rights. So much social media content is stolen, borrowed, shared, and posted in the name of “exposure,” that many social networks are being used primarily as ways to repost content users did not create themselves.

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Google: “Googlebot Cannot Access Your JavaScript and CSS”

Google: “Googlebot Cannot Access Your JavaScript and CSS” | SEO Tips, Advice, Help | Scoop.it
Google sent out a mass warning via Search Console that “Googlebot cannot access your JavaScript and/or CSS files.”
Bonnie Burns's insight:

Google sent out this warning via Search Console, while also reminding them that Googlebot’s inability to access those files may result in “suboptimal rankings”.

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Jasper Molina's curator insight, July 30, 5:41 AM

Just follow the recommended actions given by Google on the warning.

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5 Twitter Tools to Boost Your Productivity

5 Twitter Tools to Boost Your Productivity | SEO Tips, Advice, Help | Scoop.it

Do you struggle to keep up with your Twitter activities? Discover five Twitter tools to boost your productivity.

Bonnie Burns's insight:

Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier.

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Marco Favero's curator insight, July 28, 4:58 PM

aggiungere la vostra comprensione ...

John Flatley's curator insight, July 28, 5:12 PM

Just one of these will help immensely.  .

Luigi Cangiano's curator insight, July 30, 11:59 AM

Managing your Twitter account doesn’t have to consume all your time. There are tools that can make the work easier.

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42 mobile landing page optimization tips

42 mobile landing page optimization tips | SEO Tips, Advice, Help | Scoop.it
when it comes to mobile landing pages at the most basic level a landing page is the first interaction a customer will have with your website. Getting that first impression right is critical. Earlier this year we published the post, responsive design is not a mobile optimization strategy focusing on the importance of creating dedicated mobile landing pages for your mobile traffic and not using responsive design to convert visitors into customers.
Bonnie Burns's insight:

We’ve all heard the phrase “you only have one chance to make a first impression”, this is even more true when it comes to mobile landing pages. At the most basic level a landing page is the first interaction a customer will have with your website.

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How to Find Crawl Errors with Google Search Console

How to Find Crawl Errors with Google Search Console | SEO Tips, Advice, Help | Scoop.it
It’s easy to assume that Google is able to crawl and index all the material on your site or pointing to your site, but crawl errors are real, possible, and can be extremely damaging.
Bonnie Burns's insight:

Getting ranked in major search engines is all about making those search engines happy. You want Google to see you making efforts to give your users the best possible experience, and in turn reward you for those efforts. In a perfect world, this call-and-response style of search engine optimization (SEO) happens flawlessly.

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Pinterest Marketing: How to Succeed on Pinterest

Pinterest Marketing: How to Succeed on Pinterest | SEO Tips, Advice, Help | Scoop.it

Learn how to improve your Pinterest marketing,

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Discover why your Pinterest following matters, as well as Pinterest posting tips

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Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting

Even The Biggest Brands Can Get Hyperlocal With Geolocation Targeting | SEO Tips, Advice, Help | Scoop.it
As more consumers are turning to mobile, geomarketing is becoming increasingly essential for marketers. Columnist Andy Lombard explains why it should be a key part of your marketing strategy.
Bonnie Burns's insight:

On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1 billion smartphones now in use, it’s only natural that marketers would try to appeal to mobile-attentive consumers with personalized geolocation targeting and content localization.

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7 of the Best Tools to Aid Your Content Marketing | SEJ

7 of the Best Tools to Aid Your Content Marketing | SEJ | SEO Tips, Advice, Help | Scoop.it
Discover seven of the best tools for your content marketing to enrich, develop, and smarten your overall content and online marketing strategy.
Bonnie Burns's insight:

Content marketing is a powerful form of marketing that can help your business reach out to a big audience: the one that’s online. Today, more than 3.5 billion searches happen each day, and a staggering 3.1 million people are using the Internet, almost a 1 million increase from last year.

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10 Questions To Guide Your Marketing Technology Strategy

10 Questions To Guide Your Marketing Technology Strategy | SEO Tips, Advice, Help | Scoop.it

Tips to help marketers build solid technology foundations that will drive performance.

Bonnie Burns's insight:

A strong marketing technology foundation in your business can help optimize productivity, maximize ROI and create competitive advantages. But choosing the right products and partners from an ever-growing matrix can be daunting for even the most seasoned marketing technologists.

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Facebook Photos Are Being Stolen And FB Site “Couldn’t Care Less”

Facebook Photos Are Being Stolen And FB Site “Couldn’t Care Less” | SEO Tips, Advice, Help | Scoop.it
Lifestyle blogger Rosie Thomas is used to having her name and image stolen by strangers on Facebook. That’s why she wasn’t surprised this week when she discovered a page that spammed plastic surgery promotions was using her name and pictures from her profile. Thomas says that her identity has been used before without her consent…
Bonnie Burns's insight:

“With all the billions of dollars at Facebook you would think that they could hire a real person to look over these sort of complaints. They couldn’t care less,” she said. “Online grooming and identity theft is a huge issue, and I don’t see how such a big company with such a young user base can ignore the issue.”

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How to Increase Your Post Reach on Top Social Networks

How to Increase Your Post Reach on Top Social Networks | SEO Tips, Advice, Help | Scoop.it
Do you want more people to see your social media posts? In this article, you'll learn how the top social networks can help you reach your audience.
Bonnie Burns's insight:

Explore the top social networks that offer promoted post options and how they help you reach your audience.

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