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Pinterest: What, Why and How

Pinterest: What, Why and How | SEO Tips, Advice, Help | Scoop.it
Pinterest is essentially a digital scrapbook or corkboard that allows you to collect all the things you like in one place. It’s a lot of fun but don’t dismiss it as a time waster with no business v...
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How to achieve online visibility to increase your business exposure. Ecombuffet.com
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2015 #SEO Salary & Job Research Study [Infographic]

2015 #SEO Salary & Job Research Study [Infographic] | SEO Tips, Advice, Help | Scoop.it

New research from Conductor offers interesting insight when it comes to the SEO salary landscape. This new research follows up their 2012 SEO jobs and industry careers study, which was used to compare the growth of the SEO industry from 2012 to today.

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How to Compete in Localized Google Results

How to Compete in Localized Google Results | SEO Tips, Advice, Help | Scoop.it
The localization of search engines is just a continued evolution of what Google is trying to do the most - creating the best value to it’s users.
Bonnie Burns's insight:

For both local brick-and-mortar businesses and web-based marketplaces, trying to gauge the success of search engine marketing efforts is complicated matter, particularly as SERPs become more dynamic.

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8 Ways to Improve Social Shares for Your Blog |

8 Ways to Improve Social Shares for Your Blog | | SEO Tips, Advice, Help | Scoop.it
Do you want more social shares for your blog content? This article shares eight ways to optimize your blog content for sharing and tools to help you.
Bonnie Burns's insight:

8 ways to optimize your blog content for sharing and tools to help you.

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How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? [INFOGRAPHIC]

How Often Should You Post to Pinterest, Twitter, Google+ and Facebook? [INFOGRAPHIC] | SEO Tips, Advice, Help | Scoop.it
What's the optimal number of social media posts in a day?
Bonnie Burns's insight:

If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive footfall to your website, you really need to be updating all of your channels at least once per day, every day.

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The Missing Piece Of Marketing Automation That Could Change Everything

The Missing Piece Of Marketing Automation That Could Change Everything | SEO Tips, Advice, Help | Scoop.it

The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future

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Facebook Launches Ads Manager App: This Week in Social Media |

Facebook Launches Ads Manager App: This Week in Social Media | | SEO Tips, Advice, Help | Scoop.it
Social media news and new developments making social media marketing easier. (Facebook Ads Manager App, LinkedIn Lead Accelerator, Twitter Wordpress Plugin)
Bonnie Burns's insight:

Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere.”

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Xavère RICOLFI's curator insight, March 3, 2:45 PM
Facebook Launches Ads Manager AppLinkedIn Launches Lead AcceleratorTwitter Pushes an Official WordPress PluginGoogle Analytics Offers Instant Activation for RemarketingGoogle Introduces Trash Can, Data Recovery in Google AnalyticsMediametricSocialRank for InstagramLiftMetrix app for HootsuitePicattooGoogle Introduces YouTube Kids AppFacebook Update for iOS Lets You Share Directly on Messenger
Fabio Paschini's curator insight, March 4, 9:11 AM

Facebook Launches Ads Manager App: “Whether you want to monitor current ads or create new ones, ads manager app gives marketers more power to manage ads from anywhere.”

LinkedIn Launches Lead Accelerator:

Twitter Pushes an Official WordPress Plugin.

Google Analytics Offers Instant Activation for Remarketing.

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Twitter Experimenting With Analytics For Individual Tweets

Twitter Experimenting With Analytics For Individual Tweets | SEO Tips, Advice, Help | Scoop.it
Twitter is testing ways to give quick access to how well your tweets are performing.
Bonnie Burns's insight:

Twitter is testing a new analytics feature for individual tweets on Twitter.com, giving quick access to a snapshot of how tweets are performing.

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Twitter Videos Now Embeddable on Websites

Twitter Videos Now Embeddable on Websites | SEO Tips, Advice, Help | Scoop.it

Now, Twitter announced that you can embed a video from Twitter to a website

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Apology 101: How to Save Your Online Reputation

Apology 101: How to Save Your Online Reputation | SEO Tips, Advice, Help | Scoop.it
It's never easy to say, "I'm sorry." But sometimes, apologizing for a gaffe is the only way to really protect your reputation. Here's how to do it right.
Bonnie Burns's insight:

Small business owners have to respond to all of these attacks to save their reputations. But many business owners (understandably) get writer’s block. They don’t know what to say. That’s especially true when the attacks come due to some kind of business mistake.

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Google, proving it still hasn’t figured out social, will strip Google+ for parts

Google, proving it still hasn’t figured out social, will strip Google+ for parts | SEO Tips, Advice, Help | Scoop.it
It's no Facebook.
Bonnie Burns's insight:

Google+ is a social graveyard. It’s reported to have more than 2 billion profiles, but fewer than 6 million active users. While Google isn’t yet admitting defeat, it will be carving out the most popular parts of Google+ into separate services—as sure a sign as any that the comprehensive approach to social media isn’t working out.

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5 Ways to Increase Organic Reach on Facebook

5 Ways to Increase Organic Reach on Facebook | SEO Tips, Advice, Help | Scoop.it
Facebook's gargantuan user base gives brands the opportunity to reach virtually anyone and everyone. Success is making sure your brand is seen and heard.
Bonnie Burns's insight:

Facebook uses algorithms to determine which content to display in a user’s news feed. According to TechCrunch, Facebook’s algorithm includes several core factors, including how interested a user is in a particular page, how well the post performed in terms of engagement, the type of post (i.e. status, photo, link, etc.), and when it was posted.

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The Recipe for Perfect Social Media Posts [Infographic]

The Recipe for Perfect Social Media Posts [Infographic] | SEO Tips, Advice, Help | Scoop.it
Check out this infographic on how to create the perfect post on 10 different social platforms: LinkedIn, your blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, and Tumblr.
Bonnie Burns's insight:

When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest, you've got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You've actually got to optimize your posts for each network.

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A Guide to Making Old Pages Rank in Google Again

A Guide to Making Old Pages Rank in Google Again | SEO Tips, Advice, Help | Scoop.it
Don’t assume that great content is going to rank on Google all the time. You need strategy to ensure that you keep your top spot in the SERPs.
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5 Pinterest Image Styles That People Love to Share |

5 Pinterest Image Styles That People Love to Share | | SEO Tips, Advice, Help | Scoop.it
Are you looking to improve your Pinterest engagement? This article shares the Pinterest images people love to share and why they are so popular.
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Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis

Google: The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis | SEO Tips, Advice, Help | Scoop.it
Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and run in real-time which eases the concerns of many webmasters.
Bonnie Burns's insight:

By real-time, I believe this means that once Google crawls the page again, it will immediately be labeled as mobile-friendly and immediately benefit from the algorithm. If your pages are slow to be indexed because they are rarely updated, then it is important to go mobile-friendly sooner.

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5 Ways Small Businesses can Use Twitter to Get More Customers

5 Ways Small Businesses can Use Twitter to Get More Customers | SEO Tips, Advice, Help | Scoop.it
All other benefits of Twitter aside, it is more than possible to use it as a lead generation tool to discover, interact with, and convert customers. Here are five ways that small businesses can use Twitter to do just that.
Bonnie Burns's insight:

“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: “How can tweeting get me more customers?”

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March 2015 Google Webmaster Report

March 2015 Google Webmaster Report | SEO Tips, Advice, Help | Scoop.it
I try to keep the amount of content in these recaps as short as possible but this past month was pretty busy in so many different ways around Google webmaster SEO topics.Let's start with Google announ
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A Content Marketer's Guide To SEO: A Checklist

A Content Marketer's Guide To SEO: A Checklist | SEO Tips, Advice, Help | Scoop.it
Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential.
Bonnie Burns's insight:

We recommend leveraging this checklist to guide content marketers and capitalize on opportunities in your industry. Start by documenting your strategy and use this list each time you launch a new campaign to ensure your content reaches its full potential.

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How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads |

How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads | | SEO Tips, Advice, Help | Scoop.it
Do you advertise on social channels? This article shares how to integrate social and CRM data to improve Twitter and Facebook advertising.
Bonnie Burns's insight:

Every action people take online creates data. Each interaction, email signup, survey question and social engagement helps you learn more about your target audience and create customized online experiences that can influence the bottom line.

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Does My Business Really Need A Mobile App?

Does My Business Really Need A Mobile App? | SEO Tips, Advice, Help | Scoop.it

If you already have a mobile-friendly website, is an app a necessity? YES!  you only need one if you don't want to fall behind the competition.

Bonnie Burns's insight:

Those who think they don’t need a native mobile app because their site is mobile friendly are missing the huge potential apps have over websites.

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5 Tools to Boost Your Social Media Productivity |

5 Tools to Boost Your Social Media Productivity | | SEO Tips, Advice, Help | Scoop.it
Are you overwhelmed with your social media responsibilities? Here are some social media productivity tools to help you.
Bonnie Burns's insight:

Five social media tools to improve productivity.

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Google Researchers Introduce System To Rank Web Pages On Facts, Not Links

Google Researchers Introduce System To Rank Web Pages On Facts, Not Links | SEO Tips, Advice, Help | Scoop.it
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
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Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results

Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results | SEO Tips, Advice, Help | Scoop.it
Google dropped a major announcement today stating that, as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking si
Bonnie Burns's insight:

This change will affect worldwide mobile search results in all languages, and Google says it will have a “significant” impact.

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Optimizing Images For SEO

Optimizing Images For SEO | SEO Tips, Advice, Help | Scoop.it
Images make an article more vivid and can actually contribute to improving the SEO for your article. Here are some steps to fully optimize an image for SEO.
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Randy Bauer's curator insight, February 28, 4:56 PM
Great article for bloggers and content curation, or to drive engagement on Your Site.
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Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage

Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage | SEO Tips, Advice, Help | Scoop.it

Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.

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