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Should Bloggers Be Nervous about Google Plus?

Should Bloggers Be Nervous about Google Plus? | SEO Tips, Advice, Help | Scoop.it
Google Plus is acquiring users at such a rapid pace that it’s impossible not to take notice. Many will point to charts, like the one below, to demonstrate the speed of unprecedented growth.
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How to achieve online visibility to increase your business exposure
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Social SEO: The Best SEO and Social Media Training Available

Social SEO: The Best SEO and Social Media Training Available | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Social SEO Profit Academy makes Social Media and SEO possible for the small business owner, in a way that was never possible before!

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Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares | SEO Tips, Advice, Help | Scoop.it
Facebook is planning to crack down on these calls to action, calling the practice "like-baiting." Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds.
Bonnie Burns's insight:

Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead.

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The Best Social Media Training Available For Businesses

The Best Social Media Training Available For Businesses | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

"Wow! The monthly program with Jenn and Ecombuffet blows away the rest! We're not getting shady advice (like the past companies we've worked with) and we're getting real implementable strategies. I'd recommend this program to anyone who has time, passion and energy to help their business succeed" - Joel Lauer

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How to Schedule Photo Tweets That Expand in the Twitter Feed

How to Schedule Photo Tweets That Expand in the Twitter Feed | SEO Tips, Advice, Help | Scoop.it
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Here’s how you schedule a photo tweet from the native Twitter client.
Bonnie Burns's insight:

Twitter recently started expanding photos in the feed, and marketers have jumped all over it. From engaging charts and infographics to mesmerizing photography, the photo update has made Twitter a much more visually stimulating platform. Photos are better storytellers, so it’s no surprise to see engagement on these types of posts outperform that of links and regular tweets.

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malek's curator insight, April 4, 2:49 PM

Good for Buffer and Hootsuite

Sameep Shah's curator insight, April 7, 2:24 PM

Good to know. Thanks!

David Rivera Jara's curator insight, April 16, 1:55 AM

Cómo programar los tweets con fotos para que se expandan en  Twitter

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10 Free Google tools that everyone should use

10 Free Google tools that everyone should use | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Whether you define yourself as an online marketer, an SEO or a content marketer, our industry often has a love/hate relationship with Google. However, no matter how you personally regard the big G, there are a selection of free tools they provide with potentially helpful data. Using these can really help pump-up your digital marketing efforts.

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Sameep Shah's curator insight, March 19, 11:12 AM

Nice list!

Aline Choupin's curator insight, March 26, 4:45 AM
a good overlook on what offers Google
Mirta Liliana Filgueira's curator insight, March 30, 2:07 PM

Herramientas de Google

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Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

Video Helps Persuade 73% of People to Buy a Product or Service [Survey] | SEO Tips, Advice, Help | Scoop.it
New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services.
Bonnie Burns's insight:
Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience
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Google Promises Changes With Not Provided

Google Promises Changes With Not Provided | SEO Tips, Advice, Help | Scoop.it

Danny Sullivan has the long article at Search Engine Land titled Google Reviewing "Not Provided," Withholding Keywords From Organic But Not Paid Search Clicks.

Bonnie Burns's insight:

As you know, Google's organic keyword data delivery is close to 100% not provided because of the secure search switch over and how Google decided to handle it.

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Why You Shouldn't Worry About SEO Costs But Focus On What It Earns

Why You Shouldn't Worry About SEO Costs But Focus On What It Earns | SEO Tips, Advice, Help | Scoop.it
What’s Involved In Effective SEO?

Each business is unique. Even within the same industry, individual companies are at different stages of growth and evolution. And, SEO services are diverse and varied.

Bonnie Burns's insight:
Every marketing campaign is distinct from one another.
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Google to Encrypt Search Worldwide

Google to Encrypt Search Worldwide | SEO Tips, Advice, Help | Scoop.it

Google is delving into encrypting Web searches globally, beginning in China, a country known not only for its censorship of the Internet but the tracking of what its citizens are viewing online.

Bonnie Burns's insight:

The search engine firm told The Washington Post the move is the beginning of a worldwide effort to offer its users more privacy while impeding government and law enforcement surveillance and foiling the efforts of hackers. Once implemented, the new measures will make it much more difficult for spies of any kind to view e-mails, search queries and video chats.

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12 Ways to Increase Traffic From Google Without Building Links

12 Ways to Increase Traffic From Google Without Building Links | SEO Tips, Advice, Help | Scoop.it
The job of the Technical SEO becomes more complex each year, but we also have more opportunities now than ever. Here are 12 ways you can improve your rankings without relying on link building.
Bonnie Burns's insight:

For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas.

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6 Social Media Tactics You Can Act On in 5 Minutes or Less

6 Social Media Tactics You Can Act On in 5 Minutes or Less | SEO Tips, Advice, Help | Scoop.it
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or
Bonnie Burns's insight:

So, here we go, a list of six rather random Social Media tips to help you improve your marketing today

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Getting the most out of your images

Getting the most out of your images | SEO Tips, Advice, Help | Scoop.it
How to optimize your images for more exposure in the search engines and on social media sites
Bonnie Burns's insight:

Images are increasingly more important when it comes to Social Media and SEO

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Google Places Quality Guidelines Updated

Google Places Quality Guidelines Updated | SEO Tips, Advice, Help | Scoop.it

Google quietly announced within the Google Help forums that they have made a clarification update to their Place quality guidelines to help business owners know what they can name their business within Google Local and what they can not.

Bonnie Burns's insight:

In short, Google is allowing a single descriptor within the business name, if and only if that descriptor is location information or describes your business offers.

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Social SEO: The Best SEO And Social Media Training Available

Social SEO: The Best SEO And Social Media Training Available | SEO Tips, Advice, Help | Scoop.it
Social SEO Profit Academy makes social media and SEO possible for the small business owner, in a way that was never possible before.
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The Heartbleed Hit List: The Passwords You Need to Change Right Now

The Heartbleed Hit List: The Passwords You Need to Change Right Now | SEO Tips, Advice, Help | Scoop.it
Heartbleed: A look at which companies have issued a security patch to fix the Heartbleed bug.
Bonnie Burns's insight:

Are You Infected? The Heartbleed Hit List: The Passwords You Need to Change Right Now

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Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic "Not Provided"

Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic "Not Provided" | SEO Tips, Advice, Help | Scoop.it
There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near future, and based on these reports, the likelihood of advertisers being stripped […]
Bonnie Burns's insight:


Search Engine Land has spoken to our own trusted sources as well, and these sources have confirmed the reports that Google will soon stop passing keyword data to advertisers.

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Ecommerce SEO Tips for Unavailable Products From Google's Matt Cutts

Ecommerce SEO Tips for Unavailable Products From Google's Matt Cutts | SEO Tips, Advice, Help | Scoop.it
What should an ecommerce site do with product pages when a product is no longer in stock or has been discontinued? Well it depends. Google's Matt Cutts offers advice, using three examples ranging from small to large ecommerce websites.
Bonnie Burns's insight:

Webmasters for ecommerce sites struggle with this question, especially when product pages may rank well in the search results. Fortunately, Google's Matt Cutts dealt with this topic in his latest webmaster help video

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How To Get Google To Recognize Your Mobile Pages - Video

How To Get Google To Recognize Your Mobile Pages - Video | SEO Tips, Advice, Help | Scoop.it

Google has a new “Webmaster Help” video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: Is there a way to tell Google there is a mobile version of a page, so it can show the alternate page in mobile search results? Or similarly, that a page is responsive and the same URL works on mobile?

Bonnie Burns's insight:

SEO is a must for mobile site pages.

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Sameep Shah's curator insight, March 16, 9:56 AM

Great tips for getting google to recognize your mobile website

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Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile

Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile | SEO Tips, Advice, Help | Scoop.it

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 

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Camilo Rivera's curator insight, March 20, 4:15 PM

Evolution = Adaptation. Current social media giants are struggling to keep up with new challenges, mobile amid one of them. Google wasn't able to define a consistent social strategy with Google+ falling into oblivion. Time will tell if they get it right in the mobile space.

Nina Menezes's curator insight, April 5, 11:43 AM

A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. 

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Google Makes It Official: New Search Results Design Goes Live For All

Google Makes It Official: New Search Results Design Goes Live For All | SEO Tips, Advice, Help | Scoop.it

A day after Google said the new look was still an experiment, it has decided that the experiment was good enough to make for an official change. Now everyone should be getting the new design. 

Bonnie Burns's insight:

The new design, as Jon describes it has a larger titles, the underlines were removed, and Google “evened out all the line heights.” Jon said this “improves readability and creates an overall cleaner look.”

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Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover

Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover | SEO Tips, Advice, Help | Scoop.it
If you have a website that has been spamming for years, and you're now attempting to clean it up to get back in Google’s good graces, you'll find it more difficult, or maybe impossible, to get back into Google's search results.
Bonnie Burns's insight:

According to Google's Distinguished Engineer Matt Cutts, longtime spamming sites will find it more difficult to get back into Google's search results.

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New Pinterest Scam Making the Rounds - SiteProNews

New Pinterest Scam Making the Rounds - SiteProNews | SEO Tips, Advice, Help | Scoop.it
Scammers and hackers are beginning to discover virtual pin-up board Pinterest as another great outlet to perpetrate their malicious schemes. The Council of
Bonnie Burns's insight:

Scammers and hackers are beginning to discover virtual pin-up board Pinterest as another great outlet to perpetrate their malicious schemes.

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54321ignition's curator insight, March 12, 2:22 AM

Watch what you pin – it could link to malware.

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Google's Matt Cutts On What Is A Paid Link

Google's Matt Cutts On What Is A Paid Link | SEO Tips, Advice, Help | Scoop.it
Yesterday, Google's Matt Cutts posted a detailed video trying to define how Google's manual spam fighters determines what is a paid link versus what is not.Now, 99% of the time, Matt Cutts said it is
Bonnie Burns's insight:

Now, 99% of the time, Matt Cutts said it is clear if a link is paid or not. It is a clear transaction that the link on a site was paid $X for. But sometimes it is not clear. Matt summarized it on Google+ these are the other criteria Google uses to determine if a link is considered paid or not. Google asks these questions when looking at a suspicious link:

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Ravi Bhatia's curator insight, March 4, 7:57 PM
Google's Matt Cutts On What Is A Paid Link
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7 Things You May Not Know About Google's Disavow Tool

7 Things You May Not Know About Google's Disavow Tool | SEO Tips, Advice, Help | Scoop.it
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most benefit out of the Google Disavow Links Tool.
Bonnie Burns's insight:

Here are seven facts that you may not know about the disavow tool.

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Belinda Suvaal's curator insight, February 27, 1:34 PM

good to know: disavowed links werken soms niet door 301 redirections.. disavowed links verschijnen nog steeds in je backlinks lijst in google webmaster tools (er zit een onzichtbare nofollow op),  een disavow heeft geen nadelige gevolgen voor de site van herkomst... 

Marisa South's curator insight, March 3, 7:14 PM

very interesting

 

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10 Local Marketing Myths Hamstringing Your Business

10 Local Marketing Myths Hamstringing Your Business | SEO Tips, Advice, Help | Scoop.it
As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their businesses from soaring as high as they otherwise might. It’s […]
Bonnie Burns's insight:

It’s not just the ever-increasing amount of information that can overwhelm businesses — it’s also the fact that the search engines are now making changes to their algorithms every single day.

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