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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure. Ecombuffet.com
Curated by Bonnie Burns
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How Google might fight Web Spam in Social Networks

How Google might fight Web Spam in Social Networks | SEO Tips, Advice, Help | Scoop.it
A new Google patent describes an approach it may follow in identifying Web Spam in a social Network.
Bonnie Burns's insight:

A patent granted today to Google targets detecting spam across a social network.

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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | SEO Tips, Advice, Help | Scoop.it
Do you use Facebook ads? In this article, you'll learn six ways to target Facebook users with your ads, many you've likely not considered.
Bonnie Burns's insight:

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

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Why You Need a Social Media Calendar

Why You Need a Social Media Calendar | SEO Tips, Advice, Help | Scoop.it
Why You Need a Social Media Calendar and How to Create One
Bonnie Burns's insight:

A social media calendar can help you consistently promote high quality content, cut down on wasted time, and organize and curate content.

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Research Reveals The Distinct Ways Users Search

Research Reveals The Distinct Ways Users Search | SEO Tips, Advice, Help | Scoop.it
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research.
Bonnie Burns's insight:

Ironically, the most interesting insight from the study is from a simple 50-50 pie chart. The chart shows exactly half of all respondents search in “fragments” (2-3 words), while half search using “full queries” (4+words).

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Google Local Search Results Shifting After Google Maps Bomb Fix

Google Local Search Results Shifting After Google Maps Bomb Fix | SEO Tips, Advice, Help | Scoop.it
Google seems to have made an update to their local search ranking factors, where many local SEO experts and reporters are noticing major shifts in the local results.
Bonnie Burns's insight:

Google has done a major algorithmic change that has shifted how the local results rank in both Google Maps and the local packs in web search.

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Facebook Now Lets People Call Businesses From News Feed Ads

Facebook Now Lets People Call Businesses From News Feed Ads | SEO Tips, Advice, Help | Scoop.it
The social network adds "Call Now" button, enhancing the local awareness ad program for local businesses.
Bonnie Burns's insight:

Facebook has launched a handy feature for local business advertisers.

Today it added a new call-to-action button for News Feed ads: a “Call Now” button that enables people to telephone a business. Mobile customers who tap the button are re-directed to their phone dialer.

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Google Confirms New Experiment With Twitter In Search Results

Google Confirms New Experiment With Twitter In Search Results | SEO Tips, Advice, Help | Scoop.it
Google is expected to begin showing Twitter content in search this month, is this a screen shot of tweets in Google's mobile search results?
Bonnie Burns's insight:

Google is finally making use of the new deal it signed with Twitter to put tweets into Google’s search results. The company today confirmed a “small experiment” that some are seeing.

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New: Google Lets You Bookmark Local Places From Search Results

New: Google Lets You Bookmark Local Places From Search Results | SEO Tips, Advice, Help | Scoop.it
Clicking on the star icon adjacent to a place name in local box saves the location to Maps and directions suggestions.
Bonnie Burns's insight:

Google has added a star icon adjacent to the place name in the local box, a Google spokesperson confirmed: “When you click on the star icon, your saved place will appear on your map, in your search and directions suggestions, and under the ‘your places’ tab of Google Maps.”

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Google Takes On Pinterest With Google+ Collections

Google Takes On Pinterest With Google+ Collections | SEO Tips, Advice, Help | Scoop.it
New feature is Google's version of Pinterest Boards; Brands and publishers will now have the ability to create topic-based feeds for users to follow.
Bonnie Burns's insight:

Called Collections, the new Google+ feature is very similar to Pinterest Boards and gives people the ability to create a space for their favorite things broken down by topic. Collections can be shared publicly, privately or with a specific set of Google+ users. Collections can be followed and posts within Collections that users follow will appear in their home feeds on Google+. After a user or Page creates a Collection, a Collection tab will appear on given profile

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How to Use YouTube Cards to Promote Your Business |

How to Use YouTube Cards to Promote Your Business | | SEO Tips, Advice, Help | Scoop.it
Is YouTube a part of your social media marketing? In this article, I'll explain how to use YouTube cards to promote your business, products and services.
Bonnie Burns's insight:

YouTube Cards let you add interactive cards to your videos. They provide excellent motivation for viewers to act on your calls to action.

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Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes | SEO Tips, Advice, Help | Scoop.it

Answer boxes and knowledge graph results can seem like they're taking over the SERPs. Learn how you can still get SEO value from those pages.

Bonnie Burns's insight:

Answer boxes and knowledge graph results can seem like they're taking over the SERPs. Learn how you can still get SEO value from those pages.

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Step By Step: Social SEO Webinar: April 29th

Step By Step: Social SEO Webinar: April 29th | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Social SEO For Results: Step By Step  on April 29th at 11am Eastern time

I am going to get into details here on specific optimization strategies, keyword research, content creation and how to use social media specifically for the purpose of boosting your SEO efforts and more.

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What Signals From Twitter Does Google Care About?

What Signals From Twitter Does Google Care About? | SEO Tips, Advice, Help | Scoop.it

With its new access to Twitter’s data feed, Google will not only gain direct access to the tweets themselves, but could also benefit from all sorts of metrics they can likely collect from the volume of tweets and users’ interactions with them. Presumably, Google will use these metrics to determine how (and what) tweets will show in search. But it seems possible that they could incorporate at least some of these signals into their regular search algorithm as well.

Bonnie Burns's insight:

With its new access to Twitter’s data feed, Google will not only gain direct access to the tweets themselves, but could also benefit from all sorts of metrics they can likely collect from the volume of tweets and users’ interactions with them. Presumably, Google will use these metrics to determine how (and what) tweets will show in search. But it seems possible that they could incorporate at least some of these signals into their regular search algorithm as well.

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Facebook Instant Articles: What’s In It For Advertisers?

Facebook Instant Articles: What’s In It For Advertisers? | SEO Tips, Advice, Help | Scoop.it

Instant Articles gives media outlets nearly complete control over the ad revenue generated through its hosted content.

Bonnie Burns's insight:

Advertisers can still target the same user groups they do on Facebook, but reach those users within a much more intimate setting — a UI-optimized article from a media outlet they trust.

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5 Ways to Do Proper Competitive Research

5 Ways to Do Proper Competitive Research | SEO Tips, Advice, Help | Scoop.it
Competition is your business catalyst only if you know how to approach competitive research properly. Here are a few tools and tricks that can help you.
Bonnie Burns's insight:

Whether you realize it or not, competition is a good thing. It pushes you to expand and become better. But, competition is a business catalyst only if you know how to approach competitive research properly.

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Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps

Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps | SEO Tips, Advice, Help | Scoop.it
Crowdsourcing the entire web goes bad with Google Maps, causing many locations to be relevant for slurs and derogatory words. Google promises a fix is on the way.
Bonnie Burns's insight:

Google has reacted to how racist searches can bring up the White House and other locations by promising to extend its “Googlebomb” protection to Google Maps.

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6 Keys To Getting Local SEO Started On The Right Foot

6 Keys To Getting Local SEO Started On The Right Foot | SEO Tips, Advice, Help | Scoop.it

Local search engine optimization (SEO) is crucial for brick-and-mortar or service businesses seeking to capture local customers who might be searching for you online.

Bonnie Burns's insight:

The best way to improve and enhance your local SEO with Google My Business is to update it with information about your offering and claim a custom URL. Your “Story” will become the meta description in the search results. Put in whatever you believe accurately represents your business.

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How Google May Calculate Site Quality Scores (from Navneet Panda, the Panda creator)

How Google May Calculate Site Quality Scores (from Navneet Panda, the Panda creator) | SEO Tips, Advice, Help | Scoop.it

A Google Ranking Signal based upon a quality score that looks for queries that refer to the site. The patent tells us explicitly what features it was looking for in a site that might seem to indicate that the site was a quality site

Bonnie Burns's insight:

This recently granted patent did provide a way to measure the quality of a web site, and that measure could influence how well or poorly a site might rank in search results for a particular query.

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Hector Diaz's curator insight, May 15, 11:25 AM

#NegtorNews

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Top 7 Reasons To Invest In Content Marketing

Top 7 Reasons To Invest In Content Marketing | SEO Tips, Advice, Help | Scoop.it

Top 7 Reasons To Invest In Content Marketing: Form boosting your online traffic to giving your audience empowerment

Bonnie Burns's insight:

Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur’s SEO (search engine optimization) efforts. If you still aren’t using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.

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David Fontaine's curator insight, May 8, 9:07 AM

People love lists (Letterman's Top 10, Sport Center top plays, etc). Lucky Friday, here are seven reasons to invest in content marketing. Curious? Have questions? Disagree? Let's talk about it.

Gabor Hava's curator insight, Today, 9:25 AM

Interested in generating more leads, and enhancing your professional profile? Here are some signs that will make you invest in content marketing

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Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI

Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI | SEO Tips, Advice, Help | Scoop.it

The management of a business’s online reputation is an important part of an effective local SEO strategy.

Bonnie Burns's insight:

Online reviews can affect your visibility in search engines and directories and help you to stand out from your local competitors. A positive reputation is also proven to convert more customers by inspiring trust through credibility.

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Google Says No Panda Update Happened This Past Weekend

Google Says No Panda Update Happened This Past Weekend | SEO Tips, Advice, Help | Scoop.it
Google said on record there was no update over the weekend despite webmasters and SEOs noticing significant changes in their search rankings.
Bonnie Burns's insight:

Maybe this is related to other Google ranking changes that Google won’t disclose? It is hard to say but Google did say on record that there was no weekend update.

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Get the most out of your traffic: How to increase your site's conversion rate |

Get the most out of your traffic: How to increase your site's conversion rate | | SEO Tips, Advice, Help | Scoop.it
Learn how to increase conversion rates for your existing traffic
Bonnie Burns's insight:

In order to improve your conversion rate, you first need to know what it is.  Start by identifying what conversions you want to track.  It may be opt-ins, or sales or views etc. Take the number of people that took whatever action you’re tracking and divide it by the number of site visitors you have. Once you’ve determined what your conversion rate is, you can start to work on improving it systematically.

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Marco Favero's curator insight, May 2, 4:48 AM

aggiungi la tua intuizione ...

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Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?

Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? | SEO Tips, Advice, Help | Scoop.it
Assuming Google rolls out Custom Audiences by the end of the year, I expect it could begin using the buying behavior data offered up by advertisers to better personalize organic results by next year
Bonnie Burns's insight:

Though Google isn’t talking about this, much less sharing details, I expect that Google will retain that information to build enhanced user profiles to personalize search results. When and if that happens, don’t expect your existing SEO strategy to work.

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SEO 101: Stand Out in SERPs W/ Rich Snippet Mark-Up | SEJ

SEO 101: Stand Out in SERPs W/ Rich Snippet Mark-Up | SEJ | SEO Tips, Advice, Help | Scoop.it
Let's talk about structured mark-up and rich snippets, as well as its relevance among Search Engine Results Pages (SERPs).
Bonnie Burns's insight:

By adding schema markup to your site, you are identifying data on your website that is valuable to search engines and semantic search. By implementing structured data (input form) to your pages, you can help search engines to identify and serve up content that will enable your site to stand out with rich snippets (output form). Structured data defines the types of data on a page and the relationships between them.

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20 Ways to Never Write Boring Content Again |

20 Ways to Never Write Boring Content Again | | SEO Tips, Advice, Help | Scoop.it
Content writing takes time, skill, and expertise if you want your readers to stay. Here are twenty creative ways to never write boring content again.
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