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Keywords -- IndieGoGo

Keywords -- IndieGoGo | SEO Tips, Advice, Help | Scoop.it
Tobacco companies started hiring hackers to increase revenue because of multi-billion dollar losses.
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SEO Tips, Advice, Help
How to achieve online visibility to increase your business exposure
Curated by Bonnie Burns
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Social SEO: The Best SEO And Social Media Training Available - Guaranteed!

Social SEO: The Best SEO And Social Media Training Available - Guaranteed! | SEO Tips, Advice, Help | Scoop.it
Social SEO Profit Academy makes social media and SEO possible for the small business owner, in a way that was never possible before.
Bonnie Burns's insight:

Social SEO and Social Media. Let’s get down to the nitty-gritty video

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What Is Penguin? How Does It Affect My Site Visibility? Was I Hit Negatively By Google Penguin and How Do I Fix It!

What Is Penguin? How Does It Affect My Site Visibility? Was I Hit Negatively By Google Penguin and How Do I Fix It! | SEO Tips, Advice, Help | Scoop.it
Short video explanation of Google's Penguin filter. Designed for beginners.
Bonnie Burns's insight:

What Is Google's Penguin? How Does It Affect My Site? Was I Hit Negatively By Google Penguin and How Do I Fix It! A video for beginners

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How to Increase Your Conversion Rate With Social Media

How to Increase Your Conversion Rate With Social Media | SEO Tips, Advice, Help | Scoop.it
Do you need to bump up your conversion rate? This article shows three ways you can use social media to enhance your conversion rate.
Bonnie Burns's insight:

The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.

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How to Optimize Multi-Location Pages for Local SEO | SEJ

How to Optimize Multi-Location Pages for Local SEO | SEJ | SEO Tips, Advice, Help | Scoop.it
Branded, optimized location pages are critical to increase your findability within local search queries. They provide the opportunity to out-rank the competition and provide a faster path to purchase for local consumers. Optimized pages include hyper-local, non-branded phrases as well as rich content such as pictures, videos, and customer feedback functionality
Bonnie Burns's insight:

The challenge with these pages is creating them efficiently across hundreds of location while still including the social signals and unique content that improve search ranking.  Brands really need to invest their efforts in this area once the pages are built to increase findability on Google, and the other search and social channels.

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Survey: Social Media To Influence Half Of Holiday Shoppers

Survey: Social Media To Influence Half Of Holiday Shoppers | SEO Tips, Advice, Help | Scoop.it
According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will
Bonnie Burns's insight:

Social media experiences are also gaining in their influence over consumer shopping behavior according to the survey.

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Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project

Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project | SEO Tips, Advice, Help | Scoop.it
Are you going to want to download 50 apps to experience an “enhanced shopping trip” through the mall? Probably not. That’s why Google is building the Physical Web — a way to for users to interact with smart devices without requiring an individual app for each one.
Bonnie Burns's insight:

How it works: Open up the wireless settings on your computer or phone, and you’ll likely see a long list of available wireless networks you can connect to. These networks act like beacons, broadcasting a signal to any device within range. The Physical Web will work in the same way.

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2 Types of Media Your SEO Strategy Must Have

2 Types of Media Your SEO Strategy Must Have | SEO Tips, Advice, Help | Scoop.it
Any sound SEO strategy, no matter the type of business, will have two similarities. The first, visual content. The second, video content. Everybody knows about social media and SEO but what most don’t realize is what’s actually needed in order to make your SEO strategy work. These two types of media are among those considered most vital and can be found in the elite SEO strategies today.
Bonnie Burns's insight:

The average person just isn’t going to want to read a lengthy article. Often, marketers enhance their blog posts with a few images that were easily found, but that’s ultimately missing the point. To achieve the highest level of success, you have to think beyond a pretty image of a happy person or a quick video of a cute cat. You have to look at visual and video content through the scope of SEO.

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How to Use Google+ Hashtags for More Exposure

How to Use Google+ Hashtags for More Exposure | SEO Tips, Advice, Help | Scoop.it
Do you want to reach more people with Google+ hashtags? This article shows how to find hashtags to reach the right people on Google+.
Bonnie Burns's insight:

Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach.

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BSN's curator insight, October 9, 7:25 AM

How to Use Google+ Hashtags for More Exposure.

#hashtags

José Antônio Carlos - O Professor Pepe's curator insight, October 10, 9:55 AM

Mais um bom roteiro a conferir.

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Google May Add Mobile User Experience To Their Ranking Algorithm

Google May Add Mobile User Experience To Their Ranking Algorithm | SEO Tips, Advice, Help | Scoop.it
Why is Google pushing this so much to webmasters? Is it just about them being on a campaign to make the web a better place? Possibly, but how can they do that where webmasters will actually do something about it? You got it! By adding it to their search ranking algorithm.
Bonnie Burns's insight:

'Because at Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver reflect this principle. We want users to be able to enjoy the web wherever they are.'

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How Facebook Fuels Psychological Addiction

How Facebook Fuels Psychological Addiction | SEO Tips, Advice, Help | Scoop.it
It’s scary to realize, but there’s also no denying it: Facebook is a powerful influence not just online but in many user’s actual lives. And that’s not likely to change any time soon.
Bonnie Burns's insight:

“We may originally register on Facebook in order to be connected to our friends but, without realizing it, the site becomes an addictive habit because we discover that it provides us with subconscious psychological rewards,” wrote Dr. Liraz Margalit. “Over time, this loop becomes more and more automatic as it is imprinted in our neural pathways.”

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New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle

New Google Eye Tracking Study Shows The Downfall Of The Golden Triangle | SEO Tips, Advice, Help | Scoop.it
The golden triangle was coined back in 2005 based on a study on how searchers looked at the Google search results page back then. They focused on a specific triangular location on the page. The new study released this week shows that behavior has changed and searchers are looking outside of the box.
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Autumn inspiration to help ready your website for holiday shoppers

Autumn inspiration to help ready your website for holiday shoppers | SEO Tips, Advice, Help | Scoop.it
Plan for 2015 now and you will be better positioned to create more growth and success
Bonnie Burns's insight:

Do you have your plan in place for the online business holiday season? Have you started to map out your goals and action items for 2015?

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There I sat, staring at the blank screen – my fingers still on the keyboard.

There I sat, staring at the blank screen – my fingers still on the keyboard. | SEO Tips, Advice, Help | Scoop.it
There I sat, staring at the blank screen – my fingers still on the keyboard.
Bonnie Burns's insight:

Why I had writers block and what I did about it…

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Important SEO News You Need To Know Today!

Important SEO News You Need To Know Today! | SEO Tips, Advice, Help | Scoop.it
Google Panda and Penguin news for the week of October 12
Bonnie Burns's insight:

If Panda has hit you, you should begin IMMEDIATELY to review your site and figure out what the problem is and fix it ASAP. Need a consultation to help you figure out your goals and determine how to best achieve them? Great, we offer consultations at no charge and with no obligation. We only ask that you be a website owner and be serious about the growth and success of your site and business. Request your consultation here: http://www.ecombuffet.com/Consultation-request.htm

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Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert | SEO Tips, Advice, Help | Scoop.it

How can we target and rank for local searches when our organizations don't have physical locations in those places? 

Bonnie Burns's insight:

What to do if you're targeting particular locations/regions with your site content, and you want to rank for local searches, but you don't actually have a physical presence in those locations. The right track can depend on a few circumstances

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Five Ways Brands Use Visual Content for Maximum Impact

Five Ways Brands Use Visual Content for Maximum Impact | SEO Tips, Advice, Help | Scoop.it

When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time

Bonnie Burns's insight:

Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy

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Every Social Media Measurement Metric You Should Know

Every Social Media Measurement Metric You Should Know | SEO Tips, Advice, Help | Scoop.it
Understanding that social media is a vital part of your customer service is one thing, but knowing that you’re doing it right is another.
Bonnie Burns's insight:

Essentially, happy customers return and spend more money. They don’t only spend more money—just as importantly, they tell their friends and family about the experience

 

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[Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions

[Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions | SEO Tips, Advice, Help | Scoop.it

Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a malicious bot and then infected a virtual computer to see how much digital ad fraud really occurs when a computer is infected — and recorded it happening in a new video

Bonnie Burns's insight:

This particular malware was designed to reset itself every five minutes to simulate a new user. It also turned off and on at random times to appear more human-like. While some malware can block detection tools and hide their tracks, this malware didn’t have that capability, but it could suppress warning messages from websites allowing it to remain running in the background.

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5 Ways Google Is Changing SEO

5 Ways Google Is Changing SEO | SEO Tips, Advice, Help | Scoop.it
Google has facilitated and accelerated this shift by changing the game in ways that help users find information faster and in a manner that emphasizes the giant's own products. So how is SEO evolving, and what is Google’s goal? What can online-marketing professionals learn about the future best practices of the SEO industry by studying Google’s present pattern of changes?
Bonnie Burns's insight:

Just a few years ago, search-engine optimization was widely considered a specialized knowledge of how to manipulate Google’s search rankings with clever, secret tactics. While that was an accurate assessment then, the SEO industry has matured. It is now a dynamic, multifaceted online-marketing discipline that transcends clever trickery, and has become an essential requirement of expertise for every online marketer.

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Top 10 Ways to Improve Your Social Media Marketing

Top 10 Ways to Improve Your Social Media Marketing | SEO Tips, Advice, Help | Scoop.it
You’ll discover proven techniques to get your marketing on the fast-track to success.
Bonnie Burns's insight:

You’ll discover proven techniques to get your marketing on the fast-track to success.

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Penguin Recovery: Should You Be Removing Links or Just Disavowing?

Penguin Recovery: Should You Be Removing Links or Just Disavowing? | SEO Tips, Advice, Help | Scoop.it
If you have been affected by Google’s Penguin algorithm, should you be actively trying to remove your unnatural links? Or, is it just good enough to use Google’s disavow tool? In this article we will discuss the pros and cons of each and also look at what Google has said on the subject
Bonnie Burns's insight:

There is still confusion out there about the difference between the Penguin algorithm and a manual unnatural links penalty. To tell if you have a manual action, go to Webmaster Tools and click on Search Traffic, then Manual Actions. If you do have a manual action, you will see an explanation of the action along with a red, "Request Review" button:

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Panda 4.1: The Devil Is in the Aggregate

Panda 4.1: The Devil Is in the Aggregate | SEO Tips, Advice, Help | Scoop.it
Panda 4.1: The Devil Is in the Aggregate
Bonnie Burns's insight:

the original Panda questionnaire still remains a powerful predictive tool to wield in defense of what can be a painful organic traffic loss. By analyzing the winner/loser reports of Panda 4.1 using standard Panda surveys, we can determine whether Google's choices are still in line with their original vision. So let's dive in.

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SEOlympics: Top Marketing Blogs of U.S. West

SEOlympics: Top Marketing Blogs of U.S. West | SEO Tips, Advice, Help | Scoop.it
SEOlympics: Top Marketing Blogs of U.S. West
Bonnie Burns's insight:

So, to help all of us become better content marketers (and digital marketers in general), here are 10 top-notch marketer blogs located in the Western part of the U.S. This list was pulled together using subjective criteria, like voice, content strategy, and quality.

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Google Toolbar PageRank Finally & Officially Dead?

Google Toolbar PageRank Finally & Officially Dead? | SEO Tips, Advice, Help | Scoop.it
Google Toolbar PageRank Finally & Officially Dead
Bonnie Burns's insight:

So now can we finally say Google Toolbar PageRank is finally dead? I think so..and about time!

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Panda Update (4.1 or 27) What Does This Mean For Your Website

Panda Update (4.1 or 27) What Does This Mean For Your Website | SEO Tips, Advice, Help | Scoop.it
Google announced the latest Panda Update is running. In case you don’t remember, Panda is a filter designed to penalize “thin” or poor content from ranking well.
Bonnie Burns's insight:

By the end of this week, you should see an increase in traffic if you were previously hit by Panda and made changes to clean your site up.

Conversely, if you see a drop you know the Panda hit you and you need to deal with the issue.

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Marco Favero's curator insight, September 30, 7:05 PM

aggiungi la tua intuizione ...

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Shellshock: The 'Bash Bug' That Could Be Worse Than Heartbleed To Your Computers Security

Shellshock: The 'Bash Bug' That Could Be Worse Than Heartbleed To Your Computers Security | SEO Tips, Advice, Help | Scoop.it
Security researchers have discovered a vulnerability in the system software used in millions of computers, opening the possibility that attackers could execute arbitrary commands on web servers, other Linux-based machines and even Mac computers
Bonnie Burns's insight:

Some researchers say Shellshock, which affects an application called Bash (which is why it's often simply called the "Bash Bug"), is potentially more serious and widespread than the Heartbleed bug discovered in April, though the two vulnerabilities are quite different in nature.

 

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Sameep Shah's curator insight, September 26, 12:00 PM

Let's hope there's a fix!