What is this “over optimization” that everyone is talking about? Get information on what over optimization is and how to avoid it.
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How to achieve online visibility to increase your business exposure
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Bonnie Burns
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Matt Cutts shares Google's upcoming plans, including Panda, Penguin, value of links and more
Bonnie Burns's insight:
Speculation is that it will hit within a couple weeks. The take-away here: You should have already been working on cleaning up your link profile. If you haven’t done that, now is definitely the time. You also want to focus on building quality links via sharing quality content through social media. 
Ally Greer's curator insight,
May 15, 1:03 AM
Some announcements from Google's Matt Cutts on the upcoming changes to Google and how it can help you and your business. The good news is that the trend of favoring quality content is stronger than ever. The even better news comes in the form of authority sites. Google is going to be working on coming up with tools to favor people who are running sites that are an authority on some topic - whatever field it may be in. "The take-away: If you aren’t already providing a lot of high quality content in your area of expertise, now is the time to start."
Whiteboxsynths's comment,
May 15, 1:18 PM
I like to think I'm a purveyor of quality but I hope those geeks with Google Glasses in Silicon valley agree with me or I'm a Yahoo.
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Do you use ranking reports? Do you place a lot of value on the data in those reports? If so, here is something to consider…. While ranking reports can be a good tool to supplement other data, they ...
Bonnie Burns's insight:
These days there is really no such thing as “a ranking” – let me explain. One person may perform a search and see you in position 5 and someone else may perform the same search and see you in position 10 and someone else may perform that exact same query and see you in position 2. So which one is “your ranking”? The best you can do with that is calculate the average to get a feel for where your page is coming up.
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Change your optimization strategies and clean your link profile to avoid the wrath of Panda and Penguin
Bonnie Burns's insight:
If you weren’t hit by Panda or Penguin, consider yourself lucky and be proactive in making sure you don’t get hit by it in the future. If you were hit, it’s likely only going to get worse. It’s certainly not going to get better on its own. Delete the scoop?
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Recently I got a tattoo and my nieces and nephew (who are 6, 8 and 10) asked me why I liked permanent tattoos (versus the ones that you stick on and they only last for a couple days). I didn’t rea...
Bonnie Burns's insight:
Smart Decision Making Is Important For SEO, Linking Building & Site Design Delete the scoop?
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Over the past year we’ve heard a lot of phrases like “thin content” and no “added value” and “low quality” content. Google is looking to ensure that websites offer quality content and if your site doesn’t have content that Google considers high quality, you’ve probably taken a hit.On almost a daily basis people ask me to review their content and explain why it’s “thin” or low quality. I think there are 2 reasons for this.....
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Google launched a tool to allow site owners to disavow links. Here are some key points that you should consider: Delete the scoop?
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Disavowing Links In Google: Important Details You Need To Know... Google just introduced a new tool to disavow links. This means that problem links will no longer be “counted” against you. Google is very clear that this is an advanced tool for “Power Users” and not something that everyone needs. People should be careful messing around with it. Some key points:...read more Delete the scoop?
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Use split testing (or A/B testing) to continually improve your results and conversion rate... Delete the scoop?
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Teach your customers to consume your product and encourage repeat business. Increase the lifetime value of a customer with this marketing tip. Delete the scoop?
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What is this “over optimization” that everyone is talking about? Get information on what over optimization is and how to avoid it.
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Social Media Success Strategies: Discover how to make social media work for your business... Not another article about social media. Hasn’t it all been said before?
Maybe (although I doubt it, because we are always learning and testing new things). But even if it has been said before, not everyone was listening because I’m still seeing the same mistakes being made out there.
So here we go again…let’s look at what makes a good social media campaign.
Let me start with some social media truths… Delete the scoop?
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Holiday Shopping Is Going To Happen – Are You Ready? Will You Benefit? That’s a lot of action to tap into. If you haven’t started a holiday campaign yet – now is the time. There are various things you can do. Grab a cup of coffee or tea and settle in – this is going to be a long one! To get things started, let’s take a look at some stats. Delete the scoop?
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I was honored to be a guest columnist for Level343 and thrilled to become a regular contributor. It’s been a blast and I look forward to continuing for a long time to come. I was recently talking...
Bonnie Burns's insight:
To see real results from social, you need consistency. No one is perfect and you won’t follow a strict schedule in most cases, but you do want to develop a pattern of consistency. Delete the scoop?
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People are going to talk about you, your company or your brand. It’s a fact. With Blogging, social media and so many easy outlets, people are taking their comments and complaints to the public. Y...
Bonnie Burns's insight:
You can’t stop what they are saying, but you can have a great product/service and create a great customer experience and try to ensure that people will be out there screaming from the rooftops about how happy they are. Delete the scoop?
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Blog posts when you're busy can be tough, here are some Blog post ideas to keep you blogging
Bonnie Burns's insight:
how can you quickly pull together a Blog post when you really don’t have time? Whether it’s screaming kids, screaming clients, looking deadlines, travel or every day workload weighing you down, you still need to find time to make sure you and your business are visible. You need to proactively put yourself out there in order to get that much coveted search engine love. 
I Knowledge Factory's comment,
March 1, 2:07 AM
Totally agree Bonnie, We have to find time to make our-self as well as business stay visible.
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I know it’s a tad bit early, but I thought why not start a list of New Year’s Resolutions now? If you want to make 2013 your biggest business year yet, I suggest you adopt some of these resolution for a successful online visibility for your business. Here are top SEO tips to succeed from Ecombuffet Delete the scoop?
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Pinterest is essentially a digital scrapbook or corkboard that allows you to collect all the things you like in one place. It’s a lot of fun but don’t dismiss it as a time waster with no business v... Delete the scoop?
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Ideas For Content Creation...Are you stumped when it comes to ideas for new content? Content marketing is so important these days and we are generating so much content. Site pages, Blog posts, guest Blog posts, tweets, Facebook updates, articles, press releases and more. With all this demand for content, getting creative in selecting topics is increasingly important.Often clients come to me and ask me to help them develop a list of topics and I’ve never yet been stumped by any industry or niche. I love getting creative and finding new ways to sharing info and finding new info to share.
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Create Blog posts that people will want to read...Let’s face it, we are all pretty busy and don’t have a lot of time to waste. Soooo….if you are spending your time Blogging, you better be sure it’s high quality and going to get you a response! What makes a good Blog post?
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Good Copy writing is the foundation of your online marketing. Discover how to write compelling headlines.
You put a lot of effort into driving traffic to your site. With ales than a few seconds to grab the attention of your site visitor and pull them into your site – your headline is the most important element of your website (this applies to email subject lines, headlines on ad copy, and headlines on articles as well)
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Avoid Common SEO Mistakes. Learn the mistakes and solutions and enhance your search engine optimization. Delete the scoop?
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Then You Need Our Proprietary 'WebSite Surgery' -- A Brutally Honest, No-Holds Barred Blueprint Revealing Exactly How To Turn Your Website into a Lead-Generation, Sales-Closing Machine to Maximize Your Profits from Every Website Visitor Delete the scoop?
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Glow sticks and SEO…I promise there is a connection. As a writer I often find inspiration in day to day life and this is no exception. Delete the scoop?
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Here is a list of the great SEO articles and advice from Jennifer! All a must read!
Jennifer Horowitz is the Director of Marketing for www.EcomBuffet.com – a full service SEO, Web Design & Development and Social Media Firm. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has been published in many SEO and marketing publications. Jennifer Horowitz is the author of Twitter Quickstart Success Training System, Blogging For Dollars, Optimization Step By Step: 2010 and more. You can follow Jennifer on Twitter at @ecombuffet. For more information on SEO, Twitter training or killer Facebook Fan Pages, contact Jennifer at jennifer@ecombuffet.com. Delete the scoop?
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