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How to achieve online visibility to increase your business exposure. igmktg.com and Ecombuffet.com
Curated by Bonnie Burns
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igmktg. An Integrated Digital Marketing Team With Customized Solutions

igmktg. An Integrated Digital Marketing Team With Customized Solutions | SEO Tips, Advice, Help | Scoop.it
Our team of experts develop individual strategies based on an integrated approach to industry knowledge and our own proven technical methods.
Bonnie Burns's insight:

Digital marketing is one of the most cost-effective ways to build and expand your organization with the least amount of effort – it’s about an integrated strategy across many different products including branding, advertising, and building an online presence. http://igmktg.com/

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9 Social Media Marketing Tool Tips From the Pros

9 Social Media Marketing Tool Tips From the Pros | SEO Tips, Advice, Help | Scoop.it
Would you like to improve your social media marketing? This article shares social media marketing tool tips from top social media experts.
Bonnie Burns's insight:

Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts.

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Flagship Marketing Product: WebSite Surgery offered from igmktg!

Flagship Marketing Product: WebSite Surgery offered from igmktg! | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Our ‘WebSite Surgery’ Is A Brutally Honest Blueprint Revealing Exactly How To Turn Your Website into a Lead-Generation Machine

Does it seem like your competition is generating business with ease, while you struggle to increase sales from your website?

We’re well-versed in marketing. And we know how to draw the attention of your ideal audience, qualify your best prospects, and skillfully guide them to take your desired action. Whether you want to increase site navigation, lead generation, website sales, or improve the quality of your incoming leads, we can help.

We can uncover simple, yet powerful marketing ‘gems’ that can be applied to your website for little or no cost. Yet once applied, they can make a significant impact on your bottom line, now and for months and years to come.

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With less than 8 seconds to compel your visitors before they abandon your site, there is a lot riding on your headlines and your content

With less than 8 seconds to compel your visitors before they abandon your site, there is a lot riding on your headlines and your content | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Are you struggling to find the right words to accurately describe what you offer?

Are you creating a path of confusion rather than creating a sense of urgency for your customers to act NOW?

If your online or off-line copy, or any of your marketing and promotional documents are in need of a makeover, we are ready to help.

Whether it’s for direct sales, lead generation, or anything in between, our expert copywriters can help you create powerful and compelling copy that will dramatically improve your response rates.

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EcomBuffet News! Ecombuffet merges with igmktg! There Is A bigger, New SEO Player In Town!

EcomBuffet News! Ecombuffet merges with igmktg! There Is A bigger, New SEO Player In Town! | SEO Tips, Advice, Help | Scoop.it

igmktg is the name of the company and it has an interesting history, it is a blend of 4 different companies (us and 3 others) that were merged together to create one entity.

Bonnie Burns's insight:

Founded in 2014, igmktg has grown quickly via acquisition and organic growth.  Four different companies with the same goals, values and vision make up the foundation of igmktg.   Merging these entities allowed igmktg.com to take the best of each company and create a new, stronger entity with a strong focus in video, Local SEO, marketing and conversions as well as SEO and Social Media.

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How to Create Facebook Image Posts That Engage

How to Create Facebook Image Posts That Engage | SEO Tips, Advice, Help | Scoop.it
Do you use images in your Facebook marketing? In this article, you’ll discover how to improve the performance of your Facebook image posts.
Bonnie Burns's insight:

While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.

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Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works | SEO Tips, Advice, Help | Scoop.it
FACT: People take social media seriously, and so should business
Bonnie Burns's insight:

FACT: People take social media seriously, and so should business 
The numbers are impressive--1.5 billion people use Facebook, 316 million use Twitter, 300 million Instagram and 200 million are on Snapchat. And social media behavior is still growing, with the average usage time rising from 1.66 hours per day in 2013 to 1.72 hours last year. Despite some spurious headlines suggesting Facebook's demise, that social network continues to dominate, with 59% of users accessing the social network two or more times a day (which is two-thirds more than Snapchat or Twitter and 1000% more than Pinterest). What these data points tell us is that social media is important to consumers, and brands should find ways to meet consumers' needs and expectations in the channel. While numbers like these typically tempt marketers into believing social media is a fertile content marketing opportunity, this is not the case because...

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The Intersection of SEO and Branding: Smart Strategies for Marketers

The Intersection of SEO and Branding: Smart Strategies for Marketers | SEO Tips, Advice, Help | Scoop.it
It’s time to develop smart strategies that get all aspects of your efforts in sync. Modern marketers can’t waste time arguing over which tactic is more important. Successful marketing requires a holistic, top-level view of today’s top strategies.
Bonnie Burns's insight:

It’s time to develop smart strategies that get all aspects of your efforts in sync. Modern marketers can’t waste time arguing over which tactic is more important. Successful marketing requires a holistic, top-level view of today’s top strategies.

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'Twitter Is Taking a Stand Against Online Harassment'

'Twitter Is Taking a Stand Against Online Harassment' | SEO Tips, Advice, Help | Scoop.it
‘Twitter Is Taking a Stand Against Online Harassment
Bonnie Burns's insight:

Twitter fights legal battles all the time, every day and across the globe.

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23 Mistakes That Kill Search Traffic and Conversions

23 Mistakes That Kill Search Traffic and Conversions | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

SEO mistakes are easy to make, but difficult to fix, and can end up being extremely costly for a business.

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5 Ways to Instantly Improve Landing Page Conversions | SEJ

5 Ways to Instantly Improve Landing Page Conversions | SEJ | SEO Tips, Advice, Help | Scoop.it
Follow these simple steps to see improved landing page conversions across the board. Implement these methods to fully optimize your landing page.
Bonnie Burns's insight:

In the world of online marketing, it’s all about adapting with changes, tweaking your business, and analyzing the results. The same holds true for your landing pages and ad copy.

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Your Online Presence Is Failing: Here Are 4 Reasons Why

Your Online Presence Is Failing: Here Are 4 Reasons Why | SEO Tips, Advice, Help | Scoop.it
Is your online presence is failing to drive sales? Columnist Mary Wallace lays out four reasons why and what you can do about it.
Bonnie Burns's insight:

The online presence of your business must attract and convert prospects. It must engage with leads through a variety of channels as users travel through a longer and more complex buying cycle.

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The Rise of Video: 8 Tips to Boost Your Site's SEO With Video

The Rise of Video: 8 Tips to Boost Your Site's SEO With Video | SEO Tips, Advice, Help | Scoop.it

Latest research on how consumers respond to video ads -- and how local businesses can take advantage of this effective marketing tool.

Bonnie Burns's insight:

Video already makes up 64 percent of all internet traffic, according to Cisco’s 2014 Visual Networking Index, and it’s forecast to grow to 80 percent of all traffic by 2019. The popularity of video has spread to advertising and marketing, as well, with eMarketer estimating that $7.77 billion will be spent on online video advertising in 2015.

 

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What can you expect from igmktg? Full service #SEO solutions for companies of all sizes.

What can you expect from igmktg? Full service #SEO solutions for companies of all sizes. | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Igmktg offers full service SEO solutions for companies of all sizes. B2B, B2C, Local, National and Ecommerce SEO packages comprised of proven tactics and strategies offer positive returns.

Igmktg focuses solely on your needs and goals, allowing us to create a package that uses every single penny of your budget effectively for maximum results. Our comprehensive service offerings are packaged together for a custom program that will get you the exact results you need to hit your business growth objectives.

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The Top 5 Most Important, Recent Social Media Updates You Need to Be Aware of (and Why)

The Top 5 Most Important, Recent Social Media Updates You Need to Be Aware of (and Why) | SEO Tips, Advice, Help | Scoop.it

The social media landscape is constantly changing. What’s considered best practice one minute is passé the next – resting on what you know could see you miss out on crucial updates that change the way things work. Anyone in social media marketing knows this

Bonnie Burns's insight:

To make things a bit easier, here’s a collection of some of the key social media updates and trends from the past month that you need to be aware of, as well as some use cases as to why these changes are relevant to social media marketers. 

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Site visitors are anywhere from 64% to 85% more likely to buy a product after watching a video about it.

Site visitors are anywhere from 64% to 85% more likely to buy a product after watching a video about it. | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Nearly 1 in 3 Millennials say they purchased a product as a direct result of watching a tutorial or how-to video.

Videos appear in 52% of Google keyword searches and 82% of them are from YouTube.

“No longer just an interesting add-on, video has become an important feature for anyone concerned with SEO, conversion rates, or brand recognition. That’s pretty much everyone, then.” – Rob Toledo, a user engagement and bounce rate specialist at Shutterstock

Enhance your online presence, boost your rankings and engage your audience, creating a dramatic increase in conversions.

Our custom video solutions are designed to create a significant return on your investment. Request your custom quote today.

MORE SERVICES Mobile Social Media SEO Marketing Reputation Management Video Services PPC/Remarketing Web Dev Request A ConsultationDid You Know?Google makes over 500 changes a year to their algorithm (on average). Staying current and making sure your site is optimized for TODAY'S standards is crucial if you want to hold on to your rankings long term.
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Your name, reputation and brand are all on the line when social media work is done.

Your name, reputation and brand are all on the line when social media work is done. | SEO Tips, Advice, Help | Scoop.it
Bonnie Burns's insight:

Social Media is essential to business growth. Enhancing your SEO efforts, creating brand exposure, creating loyal followers (product evangelists) and putting you in the middle of the conversations they are already having are all essential to your business growth initiatives.

Our proven successes (and failures) have taught us that. And they’ve also taught us that to be successful social media involves copywriting, marketing and real personality.

Each campaign is assigned a team that consists of copywriters, social media specialists and marketers – all to ensure a successful campaign. We invite your ongoing participation but do not require it beyond the initial information gathering and campaign creation process.

Your name, reputation and brand are all on the line when social media work is done.

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Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools

Don’t Write Your Next Blog Post Without Checking These 3 Twitter Search Tools | SEO Tips, Advice, Help | Scoop.it
Blogging can be tough, so why not make things a little easier for yourself by leveraging Twitter?
Bonnie Burns's insight:

Using tools to search Twitter, you can battle writer’s block and other common blogging issues, freeing yourself up to create the best, most unique posts possible. Here’s how.

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Hacker Pleads Guilty For Massive Facebook Scam

Hacker Pleads Guilty For Massive Facebook Scam | SEO Tips, Advice, Help | Scoop.it
A New York hacker pleaded guilty this week to running a massive spam bot program that infected Facebook-connected PCs. The man, Eric Crocker, was charged along with nearly a dozen others for participating in a hacking forum called Darkode. Together, Crocker and others used a spam program called Facebook Spreader to infect PCs that were…
Bonnie Burns's insight:

According to Reuters, Crocker and the other hackers on the Darkode forum were paid between $200 and $300 for every 10,000 infected computers. That means the group of hackers likely earned over $21 million. Now Crocker faces three years in prison, a $250,000 fine, or both.

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Carol Hancox's curator insight, August 25, 7:28 PM

example of the scale of hacking, the income and the consequence of being caught.

 

 

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Google Officially Expands Twitter Into Desktop Search Results

Google Officially Expands Twitter Into Desktop Search Results | SEO Tips, Advice, Help | Scoop.it
After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally.
Bonnie Burns's insight:

Google has officially announced on Twitter, as well in as an updated post on the Google blog, that they have expanded displaying Twitter content — Tweets — in the Google desktop search results.

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robert brownfarley's curator insight, August 23, 3:32 AM

We saw tweets before in search so this isnt really a surprise IMHO

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Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers

Facebook, Not Google, Is Now the Top Referral Source for Digital Publishers | SEO Tips, Advice, Help | Scoop.it
Facebook's efforts to develop relationships with publishers and curate content within the News Feed has paid off by making it the top referral source for digital media brands.
Bonnie Burns's insight:

Until recently Google has been the top traffic referrer online. But according to data from Parse.ly, which provides web analytics for digital publishers that include the likes of Mashable, Telegraph Media Group, and Business Insider, Facebook recently surpassed Google as the top referrer for major publishers.

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LinkedIn Built Its New App to Replace Your Office Directory

LinkedIn Built Its New App to Replace Your Office Directory | SEO Tips, Advice, Help | Scoop.it
LinkedIn is taking its "multi-app strategy" to heart.
Bonnie Burns's insight:

Lookup is free, so LinkedIn isn’t charging companies for the service. That could change, obviously, although it might make more sense for LinkedIn to roll a more advanced version of the Lookup service into one of its existing subscription offerings.

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Iris's curator insight, August 19, 12:12 PM

LinkedIn lance une nouvelle application : LookUp. Cette application est à destination des entreprises et permet de trouver les informations et les coordonnées des employés travaillant au sein d'une même entreprise. LookUp pourrait ainsi remplacer les annuaires des entreprises, parfois datés, peu pratiques et pas toujours à jour.

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How to Optimize Your Tweets for Search

How to Optimize Your Tweets for Search | SEO Tips, Advice, Help | Scoop.it
Do you want more exposure for your Twitter account? In this article, you'll discover how to improve the visibility of your Twitter account with SEO.
Bonnie Burns's insight:

In this article you’ll discover how to improve the visibility of your Twitter account with SEO.

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Wikipedia Confirms Google Traffic Is Steadily Dropping

Wikipedia Confirms Google Traffic Is Steadily Dropping | SEO Tips, Advice, Help | Scoop.it
Jimmy Wales, the co-founder of Wikipedia, confirms Google is sending them less and less traffic. Call this a "longterm issue."
Bonnie Burns's insight:

There have been a lot of rumors about the decline in traffic Google is sending Wikipedia’s way. There have been reports that Wikipedia has shown a “sudden” and “massive” decline in traffic from Google’s organic search results.

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A Complete Checklist for Social Media Managers (Infographic)

A Complete Checklist for Social Media Managers (Infographic) | SEO Tips, Advice, Help | Scoop.it
Although we know this social media checklist is not a one-size-fits-all list, it’s a good starting point for those who are trying to figure out how often they should perform all of their social marketing activities.
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Lorinda Forrest's curator insight, August 18, 9:54 AM

Great starting checklist - love the detox item

Carol Hancox's curator insight, August 28, 9:44 PM

effectively manage your SNS pages

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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | SEO Tips, Advice, Help | Scoop.it
14 Social Media Marketing Tools Recommended by the Pros
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