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PROCESO DE IDENTIFICACIÓN - Magazine INED21

PROCESO DE IDENTIFICACIÓN - Magazine INED21 | ma veille d'optimisation | Scoop.it
¿Qué características debe tener un proceso de identificación?

Via juandoming
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Il ne faut jamais chercher un thème WordPress gratuit sur un moteur de recherche | WordPress Francophone

Il ne faut jamais chercher un thème WordPress gratuit sur un moteur de recherche | WordPress Francophone | ma veille d'optimisation | Scoop.it
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The Myth of Invisible Design

The Myth of Invisible Design | ma veille d'optimisation | Scoop.it
One of the most persistent myths in design is that “the best designs are invisible.” There have even been books written about how to make your design more invisible, claiming the best UI is no UI…

Via Mario K. Sakata
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juandon. Innovación y conocimiento

juandon. Innovación y conocimiento | ma veille d'optimisation | Scoop.it

Un blog, que es mucho más que eso, es toda una Comunidad de Aprendizaje y Nuevas tecnologías.


Via juandoming
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Competencias TIC, TAC, TEP | Pedagogía - didáctica

Competencias TIC, TAC, TEP | Pedagogía - didáctica | ma veille d'optimisation | Scoop.it
Evolución competencias, conceptos, procedimientos, redes sociales, herramientas.

Via Fernando de la Cruz Naranjo Grisales, juandoming
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Jimena Acebes Sevilla's curator insight, February 13, 2015 6:22 PM

Competencias TIC TAC TEP.

Mirna Yonis's curator insight, February 18, 2015 11:42 AM

Un mapa conceptual que se construye con participaciones colaborativas. Super-enriquecido y enriquecedor para quienes recibimos este aporte. Una visión macro para reflexionar y compartir.

Ajo Monzó's curator insight, February 19, 2015 2:19 AM

Gracias!!!!

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PROCESO DE IDENTIFICACIÓN - Magazine INED21

PROCESO DE IDENTIFICACIÓN - Magazine INED21 | ma veille d'optimisation | Scoop.it
¿Qué características debe tener un proceso de identificación?

Via juandoming
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Seth Godin: Los 5 secretos de uno de los mejores "speakers"

Seth Godin: Los 5 secretos de uno de los mejores "speakers" | ma veille d'optimisation | Scoop.it
Tenga en cuenta los tips de Seth Godin para hacer presentaciones de impacto para aumentar sus ventas y lograr sus objetivos de marketing.

Via JugoSocial, Mariano Ramos Mejia, juandoming
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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | ma veille d'optimisation | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.

 

Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.

 

While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....


Via Jeff Domansky
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Ali Anani's curator insight, April 24, 2014 12:52 AM

Tweet and engage

Taffy Souphab's curator insight, April 24, 2014 2:21 PM

Infographics make everything so much easier 

Sylvie Bédard's curator insight, May 5, 2014 3:25 PM

Twitter en une image. J'aime bien!

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Content “Feel Good” Metrics ≠ ROI, and the Top 13 Marketing Technology Articles Curated Wednesday, 9/10/14

Content “Feel Good” Metrics ≠ ROI, and the Top 13 Marketing Technology Articles Curated Wednesday, 9/10/14 | ma veille d'optimisation | Scoop.it

So Company X has created a SlideShare, and is aiming to secure 15000 views. So they promote the availability of the SlideShare via email, social, PPC, etc. to drive views, and lo and behold, they exceeded their objective. Congrats. Go ahead and feel good about that.

 

A little ass-backwards, don’t you think? They promoted the SlideShare with the express intent to meet their objectives as if that was the end-all. Wrong: they’re driving views as a part of their overall mission to driving revenue, and there are many other steps where they can influence that “buy” decision. Promoting views should be the first step in many different touch points.

 

Here’s what many (MANY) B2B marketers trip over: ROI is associated with revenue, not the steps towards attaining revenue. Now that SlideShare may result in a viewer ultimately becoming a client, but unless that was the only action taken by that viewer, i.e., the SlideShare led directly to a phone call where a purchase was made, it only plays a role in the Buyer’s Journey. So that feel-good metric is just a warm blanket.

 

It all comes down to the “R” in ROI.

 

The B2B marketer has enough technology available to define that R in monetary terms, specifically revenue coming into the company. An R defined as opens, clicks, views, shares, etc. is only a feel-good metric, and has zero meaning unless it is tied directly to the revenue generation process.

 

And that’s why an ROI from content marketing makes zero sense unless it is part of an overall marketing budget that plays a role in the effort to drive revenue. It’s not the ROI from a particular piece of content, it’s the ROI from all those pieces working in concert to drive revenue.

 

Attribution is hard, but that’s not an excuse to create feel-good metrics.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > 5 Steps to Building a Successful Nurture Engine - MarketBridge http://sco.lt/6d74Px

-- > 5 Steps to Mastering Your B2B Demand Cycle - Bizo http://sco.lt/5PBN7h

-- > Why Your Marketing Metrics Don’t Add Up - HBR http://sco.lt/4vrSnR ;

-- > The Marketer Happiness Quotient: Technology Is Your Friend - ClickZ http://sco.lt/5mW3QP ;

-- > Survey: Marketers Need To Focus On Visionary Insights When Developing Content - Demand Gen Report http://sco.lt/6cxRhp ;

-- > 3 Practical Marketing Tools You Should Know About - Gartner http://sco.lt/5oI2zJ

-- > Inbound marketing: Blogging makes marketers 13X more likely to get positive ROI - VentureBeat http://sco.lt/6HNvov ;

-- > What’s Behind the Customer Mask? Buyer Personas Reveal What Motivates Your Customers to Buy | IT Services Marke... http://sco.lt/5VPiq1 ;

-- > 2014 B2B Content Marketing Benchmarks - Profs http://sco.lt/8ULf85

-- > Marketing in the Connected Age - We Are Social http://sco.lt/7oTYOX

-- > Stop Gambling With Customer Retention [Infographic] - Profs http://sco.lt/7mClM1 ;

-- > A Simple Guide to Optimizing Your Landing Pages [Infographic] - HubSpot http://sco.lt/51T2cD

-- > Most Important SEO Ranking Factors Of 2014 - #Infographic - Digital Information World http://sco.lt/73UwMr ;

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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Animoby - Create Presentations, Tutorials and Animations

Animoby - Create Presentations, Tutorials and Animations | ma veille d'optimisation | Scoop.it
Animoby is a new way of doing presentations, tutorials and animations, with pictures, drawings and even audio. Show and explain with the speed and agility you want.

Via Baiba Svenca, Laurent Blanquer
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Agora Abierta's comment, September 24, 2013 3:51 AM
I use some similar tool: educreations
Agora Abierta's comment, September 24, 2013 3:51 AM
I use so similar tool: educreations
Anisa Dedej's curator insight, September 29, 2013 5:51 AM

Animoby. Creare presentazioni, tutorial e animazioni

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Décryptage de l'outil de comparaison SEO / SEA de Google

Décryptage de l'outil de comparaison SEO / SEA de Google | ma veille d'optimisation | Scoop.it
Google AdWords vient de sortir un rapport permettant de comparer les performances d'un lien sponsorisé quand vous êtes positionné en SEO ! Voyons voir concrètement ce que l'outil a dans le ventre...

Via AxeNet
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Naguib Toihiri's curator insight, August 28, 2013 11:45 AM

Pour mieux appréhender la nouvelle interface de Google Adwords

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Don’t Go Back to School: How to Fuel the Internal Engine of Learning

Don’t Go Back to School: How to Fuel the Internal Engine of Learning | ma veille d'optimisation | Scoop.it
"When you step away from the prepackaged structure of traditional education, you’ll discover that there are many more ways to learn outsid

Via Fred Zimny
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How to Write the In-Depth Articles that Google Loves

How to Write the In-Depth Articles that Google Loves | ma veille d'optimisation | Scoop.it
Hey marketer, are you a lover of long-form content? In-depth reporting? Then you'll love this statistic: Ten percent. That's the percentage, according
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L'heure à laquelle envoyer ou ne ne surtout pas envoyer vos emails

L'heure à laquelle envoyer ou ne ne surtout pas envoyer vos emails | ma veille d'optimisation | Scoop.it
Voici quelques conseils qui vous aiderons à savoir à quel moment stratégique vous devriez, ou pas, envoyer vos campagnes d’emails et/ou newsletter. Succès garanti !

Via C-Marketing
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C-Marketing's curator insight, August 13, 2013 8:51 AM

Pour réussir son emailing, la qualité du contenu ne garantit pas tout ... encore faut-il l'envoyer au bon moment. Voici quelques pistes!

sophiedesc's curator insight, August 13, 2013 11:03 AM

Quelque soit le secteur et la cible, évitez d'envoyer vos campagnes emailing entre 22h et 9h ou 10h et midi!

Bruno Tuyaerts's curator insight, October 14, 2013 4:20 AM

email

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Stop la violence !

Stop la violence ! | ma veille d'optimisation | Scoop.it
Le serious game Stop la violence ! est un jeu de sensibilisation au harcèlement au collège.
Johnny E. Ramos Ch.'s insight:
Fiche explicative qui introduit le "serious game" Stop la violence 
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The 5 Stages of Building a Culture of Community on a Blog [Case Study] : @ProBlogger

The 5 Stages of Building a Culture of Community on a Blog [Case Study] : @ProBlogger | ma veille d'optimisation | Scoop.it
Yesterday we looked at some of the benefits and costs of building community on a blog - today I'd like ...

Via Ken Morrison, juandoming
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Mind Mappers : Pensamiento 2.0: Magnifico mapa mental sobre el Social Media

Mind Mappers : Pensamiento 2.0: Magnifico mapa mental sobre el Social Media | ma veille d'optimisation | Scoop.it

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La duda como recurso didáctico.

La duda como recurso didáctico. | ma veille d'optimisation | Scoop.it
Es habitual que cuando un alumn@ tiene una duda en clase y le pregunta al profesorado, el resto de compañeros se relajan, algunos charlan y otros consultan el móvil. Yo les suelo decir que si hay u...

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Competitive Analysis: The Key To Success In The Digital Age

Competitive Analysis: The Key To Success In The Digital Age | ma veille d'optimisation | Scoop.it
Don’t take your competitors for granted. They may be bigger, smarter and much more sophisticated than you think

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How to protect yourself online!


Via Anna Karidi Pirounaki, juandoming
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Quelles pages de votre site ne sont pas indexées par Google ? #SEO

Quelles pages de votre site ne sont pas indexées par Google ? #SEO | ma veille d'optimisation | Scoop.it
La série Astuce SEO vise à partager des conseils simples à appliquer et pouvant contribuer immédiatement à vos stratégies SEO. Ces billets sont donc délibérément concis et visent à stimuler votre créativité.  Nous avons souvent tendance à l’oublier, mais avant même de penser aux stratégies de trafic et de liens entrants, notre priorité à titre …

Via Ma veille
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Community manager Vs SEO

Community manager Vs SEO | ma veille d'optimisation | Scoop.it
Community manager et référenceur peuvent-ils cohabiter sous le même toit ? A votre avis ? Éléments de réflexion et de réponses dans cet article.

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Olivier JADZINSKI 's curator insight, September 21, 2013 4:28 AM

Même débat avec codeur et graphiste ... non ?

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The Five Beats of Successful Storytelling & How They Can Help You Land Your Next Job

The Five Beats of Successful Storytelling & How They Can Help You Land Your Next Job | ma veille d'optimisation | Scoop.it
Good storytelling skills are an asset no matter what your profession is. We walk you through the essentials of crafting a story, a pitch, or a bio that will engage your audience.

Via José Carlos
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A Web Designer's SEO Checklist (Including Portable Formats) - Tuts+

A Web Designer's SEO Checklist (Including Portable Formats) - Tuts+ | ma veille d'optimisation | Scoop.it
A Web Designer's SEO Checklist (Including Portable Formats) by Kevin Vertommen. As you might have noticed from our previous articles; there are many factors which need to be influenced to optimize a website for search engines.
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4 nouvelles façons d'optimiser votre page d'entreprise LinkedIn

4 nouvelles façons d'optimiser votre page d'entreprise LinkedIn | ma veille d'optimisation | Scoop.it
LinkedIn a ajouté plusieurs nouvelles fonctionnalités à ses pages d’entreprises. Voici donc quatre fonctionnalités que vous devriez utiliser sur Linkedin.
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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | ma veille d'optimisation | Scoop.it
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.

Via Mike Ellsworth
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Mike Ellsworth's curator insight, May 25, 2013 3:54 PM

I would suggest downplaying any metric that doesn't directly relate to your bottom line. Sure you need to track followers and engagement and such, but if they don't buy anything, you should use these metrics to figure out why, rather than tracking them for their own sake.

 

Via @neilpatel

AdriM's curator insight, May 28, 2013 12:32 PM

Great insights from social media professionals