Whether you're designing a user interface for a website or an iPhone app, it's always a good idea to start with a wireframe. 
Une nouvelle tendance dans l'e-commerce : la curation de produits : Everlane, Ahalife, One Kings Lane, My Favourite Things... 
Les réponses des 1500 spécialistes du marketing interrogés dans le cadre de cette étude sont sans appel : la création de contenu représente la première technique d'amélioration du référencement naturel et de la position ... 
Pour commencer, nous avons choisis de travailler une infographie récapitulant les bonnes pratiques au moment de la création d’une page. Depuis l’adresse (url) jusqu’aux paragraphes de textes, en passant par les balises meta (invisibles pour les internautes mais nécessaires), la structuration du document par les balises titres (h1, h2, h3), sans oublier le titre de la page puis les balises alt sur les images, nécessaires tant pour les moteurs de recherche que pour les utilisateurs (transcription en braille, image non chargées…). Voilà donc l’essentiel des pratiques pour avoir une page à la fois fonctionnelle côté lecteur et efficace côté référencement ! Via Frédéric DEBAILLEUL 
I LOVE Google +...az Google's answer to Facebook recently announced 100 million users. While that's still nowhere near Facebook's 800 million, it clearly has a lot to offer its users- especially those who use other Google services. The jury on Google+ remains out, but in this infographic they have come up with twenty reasons to switch to it. Via Andrea Zeitz, michel verstrepen 
Pour ceux qui iraient encore sur Facebook, grand réseau social qui permet de pister et d'en connaître un peu trop sur les personnes, celui-ci risque de finir payant! Hé oui, les moutons bien accrochés devront payer s'ils ... Via Michel 
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.
Look around you and you'll notice that the world is connected, communicating and constantly clicking.
There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?
The following Infographic by ROI Media - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.
Download / Embed Here: http://bit.ly/JOOOA7 ; Via maxOz 
L'analyse des sentiments consiste à extraire de l'information subjective d'un texte. L'identification des émotions dans les médias sociaux est un élément-clé pour permettre aux marketers de mieux comprendre leurs consommateurs. Via @AnneDiscart 
"Ressources en accès libre sur le web Pour rechercher de l'information pays sur le web, il faut penser à utiliser : les sites ressources
De plus : http://www.mondissimo.com/f_url_fr/gauchepays.asph ttps://www.cia.gov/library/publications/the-world-factbook/index.html http://www.tresor.economie.gouv.fr/pays ;
http://europa.eu/about-eu/countries/index_fr.htm
Un délicious réalisé par lInfothèque du Groupe ESC Chambéry Savoie http://www.delicious.com/infotheque_esc_chambery/international
Via veroni 
Giuseppe Mauriello: Neil Patel writes this interesting article on his Quick Sprout Blog about the importance of images for blog posts: images explain complex information, they are easier to consume and they generate more social media shares. In addition to that, images can drive a lot of traffic to your site from search engines.
From the article: "...The following 6 tactics will help you to optimize your images so they can bring you more traffic to your site:
Tactic #1 – Optimize your images for people: - Keep them relevant; - Use super-sized images; - Optimize for the RSS feed; - Use faces;
Tactic #2 – Optimize your images for search engines: - Compress images; - Limit the number of images per page; - Use keywords; - Long description; - Alt tag;
Tactic #3 – Optimize your images for social media: - Use gorgeous photos; - Use standard image formats; - Publish your photos on social media sharing sites; - Optimize for Digg submission;
Tactic #4 – Optimize alt tag and title text of images: Neil introduces you to a wonderful WordPress plugin, called "SEO-Friendly Images" and can do a number of very powerful things for you: - Add alt tag and title texts; - Changes title text and alt tag;
Tactic #5 – Optimize image file names: he file name of an image gets weight when it comes to SEO, so it’s essential that you optimize the file name of your images, too. The tool to help you do this is a plugin called "Media File Renamer". Or you can change the image name manually.
Tactic #6 – Optimize for image load speed: Page speed is essential for success on Google, so the final lesson that you need to learn is to optimize them for load speed. WP Smush.it is WordPress plugin that will do three things for your images: - Compress the images.
Each elements is analyzed with more information. Read full article here: http://j.mp/Ij9tsd
Via Giuseppe Mauriello 
The more things change, the more Image they are the same or, as the Bible says, “There is nothing new under the sun,” a truism that word-of-mouth advertising exemplifies.Word-of-mouth has been and remains the best marketing. Via Baochi 
E-Réputation : Comment supprimer mon nom sur Google ! (E-Réputation : Comment supprimer mon nom sur Google ! Via FredColantonio |
Un guide pour gérer au mieux vos images au sein de PinterestLe blog des nouvelles technologiesDe plus, dans le flux courant votre image sera de 192 pixels, contre 554 pixels dès lors que votre pin est affiché en pleine page. Plusieurs mois après avoir mal géré la situation sur sa page Facebook, Kookaï s'en sort-il indemne ? Quelles sont les effets pour Kookaï ? 
This is an industry which did not invent or finance the development of the Internet, Facebook, the first apps or the first e-reader. Amazon is a new player in publishing. They are fundamentally a technology and logistics company. Via Andoni Sagarna Izagirre 
“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.
After building an online identity, we always think of increasing our online influence. This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence: Via maxOz, janlgordon modèle TPaCK (Québec) : articuler technologie, contenus, contexte et pédagogie pour mieux former
Le modèle TPaCK présente une structure intéressante pour appréhender l'accompagnement des enseignants en présentant comment la technologie crée de nouvelles dynamiques dans le processus de l'enseignement et de l'apprentissage. Via Laurent Blanquer, Le Page Gilles, Jesús Salinas, juandoming ![How Does Social Media Affect Website Search Rankings? [INFOGRAPHIC] - AllTwitter | ma veille d'optimisation | Scoop.it](http://img.scoop.it/Qz_XbnagvYPuwW7-1qsYxTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
If you run a website, you know how important search engine rankings can be. Getting your site on the first page of Google can bring in advertising dollars, an influx of new customers, or widespread awareness of your cause.
However, there is much more to ranking high on Google than just optimizing your website for certain keywords. Social media can help (or hurt!) your placement – and the folks at TastyPlacement have done a little testing to see how much Google+, Facebook and Twitter really do affect search results.
Full Post Here: http://www.mediabistro.com/alltwitter/social-media-search-results_b21882 Via Antonino Militello 
Excerpted from the article:
"Despite Panda, Penguin and maybe someday “Zebra?”, updates from Google to further filter out what constitutes useful content and links on the web, links will always be valuable for attracting traffic.
Some online marketers chase exploits, tricks or shortcuts only to get spanked by a black and white named-animal update from Google. Why not spend that creativity on something of value and competitive advantage that withstands the advancing filters applied by search engines?
Here are a few timeless tips for building natural links that will attract and engage customers to your business blog:
1. Create content worth linking to... 2. Competitive Link Research... 3. Engage... 4. Make Sharing Easy... 5. Guest post... 6. Write testimonials or case studies... 7. Event and Job listings... 8. Distribute optimized news... 9. Contribute Op Eds or Articles... 10. ABN – Always Be Networking... 11. Sponsor content... 12. Hire bloggers...
Bonus tip: When others link to you, THANK THEM! Building good will is one of the most underrated marketing skills online. Be genuine, thoughtful and courteous...."
Each point is explained with more information and very well. Read full interesting article here: http://www.toprankblog.com/2012/04/timeless-link-building-tips/ Via Giuseppe Mauriello 
Investing in UX design as an amplifier of good content is not always an easy process. In many industries, a product that fills a demand and that works as it should is good enough. Via Michael Allenberg, Fred Zimny 
Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.
De la vulgarisation du marketing de contenu aux fondamentaux... Via Simply Friday, We are The Words 
Robin Good: Last Tuesday Google has released a new ranking-factor algorithm update focusing on eradicating more webspam from the SERPs.
and here: http://www.seroundtable.com/google-penguin-impact-poll-15081.html ;
Reconsideration request form: http://www.webpronews.com/google-penguin-update-reconsideration-request-tips-from-google-2012-04 ; Via Robin Good 
How can I as a creator achieve the level of trust that will not only make people want to watch and take part of my new content, but also advocate the content onwards to their friends and acquaintances? And as, for instance, participation and co-creation – User Contributed Content – implies that people have a great deal of trust in me as a creator and provider to a) offer them the experience they assume that they will get and b) take care of whatever it is that they have created, in the best way possible, that trust needs to be earned. Via Simon Staffans |
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