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The Broken Link Building Bible

The Broken Link Building Bible | SEO Techniques | Scoop.it

Excerpted from article intro:
"Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous.

Table of Contents

1. Overview

2. Prospecting

2.1. Resource Page Targeting w/ Keywords
2.1.1. Selecting Keywords
2.1.2. Prospecting Phrases
2.1.3. Scraping Search Results
2.1.4. Extracting URLs
2.1.5. Header Checks
2.1.6 Opportunity Qualification
2.1.7. Prospecting Tools

2.2. Resource Page Targeting w/ Model URL
2.2.1. Site Selection
2.2.2. Backlink Acquisition
2.2.3. Extracting URLs
2.2.4. Header Checks
2.2.5. Opportunity Qualification
2.2.6. Prospecting Shortcuts

2.3. Direct URL Targeting
2.3.1. Site Crawling
2.3.2. Opportunity Selection

3. Content Creation
3.1. Rebuilding Tools
3.2. Raised Expectations

4. Outreach
4.1. Contact Finding
4.2. Email Templates

5. Conclusions & Community

6. Credits..."

Each element is analyzed with detailed information. Read full article here:
http://www.seomoz.org/blog/the-broken-link-building-bible


Via Giuseppe Mauriello
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Dollars Per Day's comment, January 3, 2013 9:17 AM
what a huge resource, great for seeking out those pesky broken links!
SEO Techniques
Changes to Google's Algorithm have changed the way we build links and do our SEO. Stay informed of the latest trends and SEO techniques.
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Rescooped by Kay Singh from SEO Tips, Advice, Help
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10 Old SEO Methods You Need to Stop

10 Old SEO Methods You Need to Stop | SEO Techniques | Scoop.it
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things.

Via Bonnie Burns
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Rescooped by Kay Singh from Marketing Strategy and Business
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The Broken Link Building Bible

The Broken Link Building Bible | SEO Techniques | Scoop.it

Excerpted from article intro:
"Broken link building may perhaps be the most effective, white-hat link building strategy in years. In particular, broken link building is appealing because the success of the campaign is directly proportional to how much good you do for the web. You profit only if you create good content to replace lost or abandoned content that webmasters still want to link to. This is the type of strategy that marries so many of the competing interests our industry: content vs. links, link earning vs link building, inbound vs. outbound, etc.

Below, I attempt to organize as much as I know about broken link building tactics. Throughout the piece I mention tools that will help you make the broken link building process scalable and less monotonous.

Table of Contents

1. Overview

2. Prospecting

2.1. Resource Page Targeting w/ Keywords
2.1.1. Selecting Keywords
2.1.2. Prospecting Phrases
2.1.3. Scraping Search Results
2.1.4. Extracting URLs
2.1.5. Header Checks
2.1.6 Opportunity Qualification
2.1.7. Prospecting Tools

2.2. Resource Page Targeting w/ Model URL
2.2.1. Site Selection
2.2.2. Backlink Acquisition
2.2.3. Extracting URLs
2.2.4. Header Checks
2.2.5. Opportunity Qualification
2.2.6. Prospecting Shortcuts

2.3. Direct URL Targeting
2.3.1. Site Crawling
2.3.2. Opportunity Selection

3. Content Creation
3.1. Rebuilding Tools
3.2. Raised Expectations

4. Outreach
4.1. Contact Finding
4.2. Email Templates

5. Conclusions & Community

6. Credits..."

Each element is analyzed with detailed information. Read full article here:
http://www.seomoz.org/blog/the-broken-link-building-bible


Via Giuseppe Mauriello
more...
Dollars Per Day's comment, January 3, 2013 9:17 AM
what a huge resource, great for seeking out those pesky broken links!
Rescooped by Kay Singh from SEO,SMO,Social Media,Internet Marketing and Google Updates
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On-Page SEO vs Off-Page SEO: Which is more important?

On-Page SEO vs Off-Page SEO: Which is more important? | SEO Techniques | Scoop.it
So many times many people have asked me this question, which of On-Page SEO and Off-Page SEO is more important?

Via Joy Bhattacharya
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