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When It Comes to SEO, Content is King - Huffington Post Canada

When It Comes to SEO, Content is King - Huffington Post Canada | SEO Techniques | Scoop.it
When It Comes to SEO, Content is King Huffington Post Canada Companies that previously relied on Search Engine Optimization (SEO) without developing much content as a part of that tactic really need to reconsider their approach today, because now...
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3 Easy SEO Tactics to Do Right Now | Business 2 Community

3 Easy SEO Tactics to Do Right Now | Business 2 Community | SEO Techniques | Scoop.it

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Assuming your content marketing strategy is in place so you know your target keywords, who you’re speaking to, and what action you want visitors to take, here are 3 down and dirty ways to boost your search engine rankings.

1. Map Your Keywords to Your Site Pages

Open up an excel document right now and create three columns: Page, URL, Target Keyword.  Go to your website and list the top 25 pages in your site (eventually, you’ll want to list them all but you have to start somewhere).  Next to each page, copy and past the corresponding URL.  Next to each URL, type in the keyword phrase(s) you want to target for this particular page. Every page is an opportunity to lure in a visitor or prospect and should have its own unique meta data.

2. Add Meta Data

Open your content management system and make sure the keyword phrases from your excel document are written in the tag, header tag, content, and alt tag of each corresponding page. 

3. Make Use of Your Blog

Head over to your blog and pull up the last 25 to 50 blog posts. With your keyword list by your side, read through each blog post and look for any opportunity to incorporate one of your target keyword phrases.  When you find these opportunities, make sure to link the exact keywords back to the page you are targeting within your website. 

 


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iNeoMarketing's curator insight, April 29, 2013 8:51 AM

We love direction like this: quick, easy and to the point. This is a quickie, and should be done on a regular basis. Click though for details!


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When It Comes to SEO, Content is King - Huffington Post Canada

When It Comes to SEO, Content is King - Huffington Post Canada | SEO Techniques | Scoop.it
When It Comes to SEO, Content is King Huffington Post Canada Companies that previously relied on Search Engine Optimization (SEO) without developing much content as a part of that tactic really need to reconsider their approach today, because now...
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How To Perform A Website SEO Audit | Audit Your Website's SEO

How To Perform A Website SEO Audit | Audit Your Website's SEO | SEO Techniques | Scoop.it

An SEO audit is a great way to determine the current optimization state of your website and see what you need to improve. It’s also shows you the SEO strategy of your competition and how you can outdo them. Much of the key information for a website SEO assessment is available for free on the web and by inspecting your site’s source code. But to make it even easier and avoid having to look through website source code, you can use Firefox Toolbars that give you all of the information you need instantly....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 29, 2013 3:39 PM

Highly recommended with really helpful tips to help you do a website audit.

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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | SEO Techniques | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?