New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity.
Manuel Thomas's insight:
I'm still trying to view this through the lens of my work / research style... So, at the moment it's causing a bit of cognitive dissonance.
I normally hate "Things I will do differently in 2013" type posts. However, I feel that a lot of SEOs may benefit from my thinking on link building/ Anchor text strategy for the year, in particular due to both Panda and Penguin.
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns.
As most of us know by now, a significant part of the major blog link networks were de-indexed by Google prior to the penguin update. See how you can uncover a big link network in just a few minutes (without joining the network).
The URL of a webpage is a very important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to “judge” a page before visiting it.
"Read on" to learn some best practices that webmasters should keep in mind when naming the URLs of their webpages.
It’s summer. Do you really want to be reading 5 tips for barbecuing Pandas or an infographic on 7 ways to club a Penguin? Wouldn’t you rather be drinking a glass of wine while nibbling on cured meats, local cheeses and a nice piece of fruit?
Class will soon be in session for a course on how to power search using Google's advanced options. Google's search professors will teach tricks on how to become a "great internet searcher," in the "high stakes" world of finding information online.
Google says, Using disavow links tool can help remove penalties, but when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.
"The Google Penguin update has changed the link building process forever. Gone are the days when it was easy to rank for desired keywords by building tons of links using exact keywords as the anchor text..."
A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let's explore the most awesome advanced search operators for Google and Bing and how to use them.
After analyzing a billion dollars of annualized AdWords spend, Larry Kim shares his top five SEO insights and strategies gained from pouring over all that paid search data, and outlines how you can use them to better understand trends in organic...
Twitter has quietly launched a user profile directory that it hopes will bring it more search engine traffic. It’s Twitter’s second SEO play in recent weeks, coming on the heels of a change in its robots.txt file.
Article submissions and reciprocal linking. Ignoring social signals and too much focus on ranking. Optimizing only for Google and creating content that’s thin. These are a few of my least favorite SEO things.
Matt Cutts explains that Google Webmaster Help has created 375 videos (at the time) to answer questions users have asked and they have decided to do some more tutorial/informational videos. So, in this video Matt answers his own question “Is there a limit to how many 301 (Permanent) redirects I can do on a site?”
In the interview on what makes a quality website, Matt Cutts discussed competing against big brands, infographic dangers, physical businesses with multiple websites and more. Here are his tips for dealing with a few common ranking challenges.