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Rescooped by Ryan Hanley from YouTube Tips and Tutorials
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Infographic: How to Optimize Videos for SEO

Infographic: How to Optimize Videos for SEO | SEO Strategy Articles | Scoop.it
Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. Here are 6 steps on how to optimize videos for SEO.

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Ileane Smith's curator insight, April 20, 2013 6:44 AM

This Infographic is really good. There is only one thing missing which seems to be a very elusive aspect of YouTube. Check out #5. Categories - I never know which category is the correct one to use for best exposure and I notice this Infographic doesn't give any help in that area.

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Radically Rethinking Web Analytics | Analytics & Optimization

Radically Rethinking Web Analytics | Analytics & Optimization | SEO Strategy Articles | Scoop.it
Web analytics has an identity crisis. Everyone recognizes that we no longer do (only) web analytics, we deal with many different data sources. From social to app, the website is not our only source of data.
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Analytics

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Public Relations For SEO: The Complete Guide

Public Relations For SEO: The Complete Guide | SEO Strategy Articles | Scoop.it
This is the first of a three-part article about Public Relations for SEO.
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Public Relations

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8 Tips for Writing SEO Friendly Content

8 Tips for Writing SEO Friendly Content | SEO Strategy Articles | Scoop.it
Before we delve into the tips, let us begin with what it means to have SEO friendly content. Simply put, it is producing content that is wri

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Understand and Rock the Google Venice Update

Understand and Rock the Google Venice Update | SEO Strategy Articles | Scoop.it
I am slightly shocked and simply amused that the recent Google Venice Update has largely flown under the radar.
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How to Optimize Contact Forms for Conversions

How to Optimize Contact Forms for Conversions | SEO Strategy Articles | Scoop.it
Contact forms is something that we all have on our sites, but it is something we don't give much time ...
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Keyword Selection Strategies for Content Marketing Success

Keyword Selection Strategies for Content Marketing Success | SEO Strategy Articles | Scoop.it
You can get more out of search engine optimization -- with just a bit more effort. Use these 12 tips for keyword selection to guide your content marketing SEO.
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The Ultimate Guest Blogger’s Guide for 2013 - Search Engine Journal

The Ultimate Guest Blogger’s Guide for 2013 - Search Engine Journal | SEO Strategy Articles | Scoop.it
Everything you need to know about guest blogging in 2013, fantastic tips and information.
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SEO Revelations for 2013

SEO Revelations for 2013 | SEO Strategy Articles | Scoop.it
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. Here are predictions on the future of anchor text, the weight of a linking page, +1's, rel=author, Google+, and more.
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How to Optimize Your YouTube Videos and Channel - Search Engine Journal

How to Optimize Your YouTube Videos and Channel - Search Engine Journal | SEO Strategy Articles | Scoop.it
YouTube is currently the second largest search engine after Google. Over 800 million unique users visit YouTube each month, while over four billion hours o
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Why You Need a Seriously Fast Website

Why You Need a Seriously Fast Website | SEO Strategy Articles | Scoop.it
This post is for anyone who knows they've got what it takes to be a content superstar -- but just can't find that tipping point.

You are relentless. Thorough
Ryan Hanley's insight:

site speed

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15 experts on SEO tips for 2013 - Edgy SEO

15 experts on SEO tips for 2013 - Edgy SEO | SEO Strategy Articles | Scoop.it
I asked 15 trusted experts in the SEO community about the changes we saw last year and what we can expect. This is a must read for anyone working with SEO.
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A Breakdown of All Your Website's Traffic Sources (What Means What?)

A Breakdown of All Your Website's Traffic Sources (What Means What?) | SEO Strategy Articles | Scoop.it
Read a breakdown of what traffic sources mean what for your marketing analytics.
Ryan Hanley's insight:

Where your traffic is coming from (reference)

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How To Find Conversion from YouTube in Google Analytics

http://basicblogtips.com/blogging-tips YouTube Partners can use annotations to link back to their websites. In this video I will demonstrate how to find the ...

Via Ileane Smith
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Ileane Smith's curator insight, April 21, 2013 10:28 AM

In this video I will demonstrate how to find the number of conversions or AWeber email subscribers that you receive based on the people who come to your blog from YouTube.


Discover how to:

Set up Goals in Google Analytics

Track people who make it to your Thank-you page

Find the number of visitors coming from YouTube

Learn which videos on YouTube send traffic to your blog

See how many of your visitors from YouTube subscribe to your list

***TRACK THE RESULTS OF USING YOUTUBE ANNOTATION LINKS TO YOUR SITE***


VIEWER CHALLENGE: ARE YOU GETTING TRAFFIC FROM THE YOUTUBE ANNOTATION LINKS!!


01:13 Where to find YouTube Analytics for Annotations in your video manager dashboard

01:58 Percentages for the number of Annotations that were clicked

02:46 Set up a Goal in Google Analytics to track email sign ups

03:33 Make an Active URL Destination Goal, Head Match

04:11 Assign a value of 1 dollar

04:47 Go back to Reporting

05:15 Drill down into the Traffic Reports

05:43 This report page is critical for YouTubers

06:00 “Watch Page” traffic comes from an individual video

06:19 Change the date range to the first of the year through today

06:56 View traffic count coming from Video Annotations

08:24 Add a secondary dimension “landing page”

09:28 Traffic back to specific blog posts

09:46 Find the conversion traffic based on established Goals

10:48 Send traffic from YouTube to your pillar content

11:16 Secret to higher conversions


I show you the secret to getting email subscribers without using annotations!


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Penguin 2.0: How Guest Blogging Will Be Affected

Penguin 2.0: How Guest Blogging Will Be Affected | SEO Strategy Articles | Scoop.it
Guest blogging is the most popular way of building links. It’s been working so well for most SEOs, that bloggers are getting bombarded with dozens of emai
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YouTube Announces 'Playbook Guides' Tailored to Your Content

YouTube Announces 'Playbook Guides' Tailored to Your Content | SEO Strategy Articles | Scoop.it
The YouTube Creator Playbook is awesome, but there are some limitations. For instance, what might work for one kind of channel may not work for another, especially if you're a music guy and you need some different tips tailored to your content.

Via Ileane Smith
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Ileane Smith's curator insight, April 8, 2013 11:16 AM

It makes a lot of sense for YouTube to introduce these guides but they need to records videos for these. Ain't nobody got time to read all this!! lol!

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How To Perform A SEO Audit – FREE $5000 Template Included

How To Perform A SEO Audit – FREE $5000 Template Included | SEO Strategy Articles | Scoop.it
Over the years, the one thing that I’ve always noticed is that most sites aren’t optimized for search engines. Even ...
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40 Important Local Search Questions Answered

40 Important Local Search Questions Answered | SEO Strategy Articles | Scoop.it
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers.
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Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic

Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic | SEO Strategy Articles | Scoop.it
Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos & JCPenney) do to achieve better conversion rate than your store.
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5 SEO Mistakes That Even Experts Miss

5 SEO Mistakes That Even Experts Miss | SEO Strategy Articles | Scoop.it
Tweet Tweet The SEO game has changed drastically over the last year.
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How To Blog Successfully About Anything

How To Blog Successfully About Anything | SEO Strategy Articles | Scoop.it
In order to create a successful blog, you must be passionately curious about the topic you're covering. Learn how to turn even the most uninteresting blog post topics into goldmines with these tips for successful bloggers.
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31 Marketing Threads on Quora That’ll Steal Your Lunch Break | Unbounce

31 Marketing Threads on Quora That’ll Steal Your Lunch Break | Unbounce | SEO Strategy Articles | Scoop.it
Quora's peer-to-peer discussion platform is a great venue to learn and get your name known. Dig into these marketing threads & make your voice heard.
Ryan Hanley's insight:

Conversion...

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15 Examples of Brilliant Homepage Design

15 Examples of Brilliant Homepage Design | SEO Strategy Articles | Scoop.it
Browse through fifteen examples of brands who have created excellent homepages -- from a form and a function standpoint.
Ryan Hanley's insight:

Web design... Brilliant.

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10 Predictions for Inbound Marketing in 2013

10 Predictions for Inbound Marketing in 2013 | SEO Strategy Articles | Scoop.it
As is tradition here at Moz, I'm conducting my annual analysis of my predictions from 2012, and if I score high enough, predicting what will happen in 2013.
Ryan Hanley's insight:

Rand makes predictions...

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