SEO Strategies & Tactics
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SEO Strategies & Tactics
Best articles on the web for managing your SEO campaign
Curated by Ken Horst
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Successful Site Architecture for SEO

Successful Site Architecture for SEO | SEO Strategies & Tactics | Scoop.it

For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun to write up a few of the slides with a commentary for each.

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How to Perform the World's Greatest SEO Audit

How to Perform the World's Greatest SEO Audit | SEO Strategies & Tactics | Scoop.it

Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right.  

 

This is designed to be a comprehensive guide for performing a technical SEO audit. Whether you're auditing your own site, investigating an issue for a client, or just looking for good bathroom reading material, I can assure you that this guide has a little something for everyone.

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Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward

Google Penguin & Unnatural Links: How to Protect Your Site Moving Forward | SEO Strategies & Tactics | Scoop.it
Are you a business owner hit by Google's Penguin update? Arm yourself with the tools necessary to understand what may have caused your search rankings to drop, as well as how you can avoid similar issues from coming back to bite you in the future.
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7 Time-Saving Google Analytics Custom Reports

7 Time-Saving Google Analytics Custom Reports | SEO Strategies & Tactics | Scoop.it
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.
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Google Penguin - 5 Tips for People Who Didn't Get Hurt | ClickZ

Google Penguin - 5 Tips for People Who Didn't Get Hurt | ClickZ | SEO Strategies & Tactics | Scoop.it
Take advantage of the amazing opportunity to build an SEO strategy based on compelling content.
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SEO for CEOs: a simple blueprint to optimize your site for search

SEO for CEOs: a simple blueprint to optimize your site for search | SEO Strategies & Tactics | Scoop.it
We see it all the time. Your business is picking up steam, you’ve got traffic and customers, but your website search engine optimization (SEO) stinks.
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Get Ready for Google Semantic Search | AdamDince.com

Get Ready for Google Semantic Search | AdamDince.com | SEO Strategies & Tactics | Scoop.it
Semantic Search is Google’s attempt at refining and enhancing search results to reflect how humans understand the world. Learn more inside!
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How to Understand Your Google “Not Provided” Traffic

How to Understand Your Google “Not Provided” Traffic | SEO Strategies & Tactics | Scoop.it
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
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In This Bright SEO Future, Don't Forget The Basics

In This Bright SEO Future, Don't Forget The Basics | SEO Strategies & Tactics | Scoop.it
We finally made it to April, folks! And I say this with more joy than usual, since March was a crazy month for SEO.
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Google Sending Warnings About "Artificial" Or "Unnatural" Links

Google Sending Warnings About "Artificial" Or "Unnatural" Links | SEO Strategies & Tactics | Scoop.it
Have you recently gotten a warning from Google about having “artificial” or “unnatural” links pointing at your site?
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How to Find Profitable Keywords For Your Website

How to Find Profitable Keywords For Your Website | SEO Strategies & Tactics | Scoop.it
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.
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Google Panda 3.4 Update Over Weekend

Google Panda 3.4 Update Over Weekend | SEO Strategies & Tactics | Scoop.it
Google rolled out a Panda update late on Friday. Google announced the update on twitter saying:
Panda refresh rolling out now. Only ~1.6% of queries noticeably affected.
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SEO Basics Revisited: Off-Page Optimization

SEO Basics Revisited: Off-Page Optimization | SEO Strategies & Tactics | Scoop.it

Off-page factors should be carefully planned and implemented to achieve a higher search engine ranking. Many people think that off-page optimization is just link building and go about it in a random and unplanned manner. However, this is not going to bring much benefit to their site.

 

Read on to discover 5 factors to consider before starting your back link building program.

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2 Quick Ways to Perform Bad Link Archaeology

2 Quick Ways to Perform Bad Link Archaeology | SEO Strategies & Tactics | Scoop.it
Even if you haven’t been hit by Google's Penguin algorithm update or received a Webmaster Tools "unnatural" links message, you may want to do some of this link analysis for yourself to quickly discover whether you may have a future problem.
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The Problem With Personalized Search: SEO Ranking Reports Are Dead!

The Problem With Personalized Search: SEO Ranking Reports Are Dead! | SEO Strategies & Tactics | Scoop.it

Has personlized search results turned Google into just another social bookmarking site?

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Free Keyword Monitor for Google: Find Keyword Position in Google

Free Keyword Monitor for Google: Find Keyword Position in Google | SEO Strategies & Tactics | Scoop.it
Free Keyword Monitor for Google is a free SEO software to keep track of Keyword ranking and position in Google search engine.
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What Google Analytics New Social Reports Offer & What They Can’t

What Google Analytics New Social Reports Offer & What They Can’t | SEO Strategies & Tactics | Scoop.it

The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story.

 

Read More: http://searchenginewatch.com/article/2171852/What-Google-Analytics-New-Social-Reports-Offer-What-They-Cant


Via Antonino Militello
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How to Create Smarter Content Using Semantic Keyword Research | Copyblogger

How to Create Smarter Content Using Semantic Keyword Research | Copyblogger | SEO Strategies & Tactics | Scoop.it
Semantic-themed keyword research might sound kind of scary, but here's a short guide to help you create content that attracts links, builds page authority, and ultimately rises in the search rankings.
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Data Scraping guide for SEO | SEO Takeaways

Data Scraping guide for SEO | SEO Takeaways | SEO Strategies & Tactics | Scoop.it
Data scraping can help you a lot in competitive analysis like determining the titles, keywords, content categories and ad copies used by your competitors.
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Integrated Marketing: Why Search Needs a Large Seat at the Table

Integrated Marketing: Why Search Needs a Large Seat at the Table | SEO Strategies & Tactics | Scoop.it
There is a big gap between traditional marketing thinking and the way search marketers typically think. For our industry to reach full maturity, that gap needs to close. It will require an ongoing effort, and there must be movement on both sides.
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9 Ways to Get More Out of Google Analytics

9 Ways to Get More Out of Google Analytics | SEO Strategies & Tactics | Scoop.it
Already know and love Google's data tools? Here are nine cool features you may not be using--but should.
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How to Build a Keyword Discovery Machine Using AdWords

How to Build a Keyword Discovery Machine Using AdWords | SEO Strategies & Tactics | Scoop.it
Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you? Here's a step-by-step guide to let broad, phrase, and exact match find you valuable keywords.
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Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks

Google Cracking Down on “Unnatural” Links, Deindexing Blog Networks | SEO Strategies & Tactics | Scoop.it
Google Webmaster Tools is warning users that they’ve fallen from Google’s graces and should be on the lookout for “artificial or unnatural links." Popular blog networks have been deindexed. Is it time to panic, or is a reality check in order?
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Top 10 Reasons Why Your Link Requests Are Failing

Top 10 Reasons Why Your Link Requests Are Failing | SEO Strategies & Tactics | Scoop.it

Link requests can be an incredibly powerful tool that can shoot your rankings from nothing to the top 5 in no time at all. Unfortunately, people often make mistakes throughout the process that keep their link requests from working. Your link request must avoid many pitfalls to have a chance of success, yet few of us fully understand or plan ahead to avoid them.

 

If your link requests aren’t working, here are ten potential reasons why.

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