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Is Google's Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent

Is Google's Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent | SEO Strategies & Tactics | Scoop.it

In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Not any more.

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Best articles on the web for managing your SEO campaign
Curated by Ken Horst
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Rise of the New School SEO Professional

Rise of the New School SEO Professional | SEO Strategies & Tactics | Scoop.it
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?
Ken Horst's insight:

Great advice for professionals who love SEO and want to grow their business

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Yahoo Bing Network: New Details on Searchers Not Using Google

Yahoo Bing Network: New Details on Searchers Not Using Google | SEO Strategies & Tactics | Scoop.it
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.
Ken Horst's insight:

Very interesting info, if only our Yahoo Bing campaigns would perform.

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How Facebook Plans to Rival Google - The motley Fool (blog)

How Facebook Plans to Rival Google - The motley Fool (blog) | SEO Strategies & Tactics | Scoop.it
How Facebook Plans to Rival Google
The motley Fool (blog)
Email; Print. Adam is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.
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Is Google's Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent

Is Google's Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent | SEO Strategies & Tactics | Scoop.it

In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Not any more.

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SEO Link Value - The quality of a link

SEO Link Value - The quality of a link | SEO Strategies & Tactics | Scoop.it

With the current state of SEO and the volatility in rankings, regardless of where you stand, it is important to get quality links to your site.  Relevant and quality links to your site are important and make all the difference in the world.  

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Responsive Web Design and SEO

Responsive Web Design and SEO | SEO Strategies & Tactics | Scoop.it

Through  a strong understanding of strategy, design, development, and user experience, companies can seriously leave their competition in the dust.

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Top seo ranking factors 2012 - Seo Sandwitch Blog

Top seo ranking factors 2012 - Seo Sandwitch Blog | SEO Strategies & Tactics | Scoop.it
Top 10 Seo ranking factors for 2012.Find out authoritative sources of backlinks and know how to do Seo for 2012?
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7 Habits of Highly Effective SEO

Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients that go into an ongoing SEO effort.
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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 | SEO Strategies & Tactics | Scoop.it
Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
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Everything We Know About The Penguin Update

Everything We Know About The Penguin Update | SEO Strategies & Tactics | Scoop.it

Take a stroll down memory lane as I detail the important events, posts, and videos leading up to (and following) the Google Penguin Update.

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Social Shares Trump Keywords in Google Search Rankings

Social Shares Trump Keywords in Google Search Rankings | SEO Strategies & Tactics | Scoop.it
In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords.

 

Can this be true?

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5 Things You Probably Didn’t Know About Google Analytics

5 Things You Probably Didn’t Know About Google Analytics | SEO Strategies & Tactics | Scoop.it

Useful info for webmasters and online marketers at all levels of experience.

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The Ultimate SEO Audit

The Ultimate SEO Audit | SEO Strategies & Tactics | Scoop.it
A 60-point guide for executing an effective SEO Audit...
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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello
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Adam Donkus's curator insight, May 9, 2013 10:21 AM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 1:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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Top Google Website Optimization Resources

Top Google Website Optimization Resources | SEO Strategies & Tactics | Scoop.it
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
Ken Horst's insight:

Must have list of tools and resources for the professional SEO

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Introduction to (Internet) Marketing | Business 2 Community

Introduction to (Internet) Marketing | Business 2 Community | SEO Strategies & Tactics | Scoop.it

Internet Marketing E-Course with 32 modules - a good broad coverage of online marketing tools

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Raven launches Schema Creator WordPress Plugin - Raven Internet Marketing Tools

Raven launches Schema Creator WordPress Plugin - Raven Internet Marketing Tools | SEO Strategies & Tactics | Scoop.it
The Schema Creator WordPress plugin helps you create properly formatted schema.org microdata. The plugin focuses on the most popular schemas, including Person, Product, Event, Organization, Movie, Book and Review.
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Google Analytics Part 1- The Basics: Structure and Filters

Google Analytics Part 1- The Basics: Structure and Filters | SEO Strategies & Tactics | Scoop.it

Out of the box, Google Analytics is a great tool but without some modifying and filtering, you may not get the best information you need to make better business decisions.  This post shows you how to make sure you are tracking the data you need to run your web sites and business

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Analyzing Your Competitor's Backlinks

How to analyze your competitor backlinks? Find the factors involved while judging the reputation of a backlink.
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Best Web Presence Optimization Guides and Tips of 2011

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using...
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Rescooped by Ken Horst from SEO and Social Media Marketing
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How Do Social Signals Play a Role in SEO?

How Do Social Signals Play a Role in SEO? | SEO Strategies & Tactics | Scoop.it

The link between social signals and SEO has been a hot debate recently as to how big of a role does it play in where you rank.

 

Do social signals really play a big role in SEO? If a social media site is a nofollow site, is that still beneficial for SEO? Are certain social signals more important than others?

 

These questions are quickly becoming more and more important to understand for websites really looking to improve their position on a Google SERP.

 

Full Article Here: http://www.highervisibility.com/blog/how-do-social-signals-play-a-role-in-seo/

 


Via Antonino Militello
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Microsoft Excel for SEOs

Microsoft Excel for SEOs | SEO Strategies & Tactics | Scoop.it

Excel for SEO is a guide we wrote up to help SEO professionals get meaningful information from mountains of data.

 

This guide was originally written to be read from start to finish, as some examples are worked on through different lessons. That said, you should be able to jump ahead if you feel like you’ve got the basics down.

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Strategies for Diagnosing Penguin and Recovering

Strategies for Diagnosing Penguin and Recovering | SEO Strategies & Tactics | Scoop.it

We’ll discuss what Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of links, how to check indexation of links quickly, and then give some overview strategies about how to approach different Penguin scenarios.

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15 Great Chrome Extensions for Online Marketers

15 Great Chrome Extensions for Online Marketers | SEO Strategies & Tactics | Scoop.it
Here are 15 great Chrome extensions for online marketers as well as social media promoters, SEO analysts and web developers.
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Successful Site Architecture for SEO

Successful Site Architecture for SEO | SEO Strategies & Tactics | Scoop.it

For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO. This write up is based on my recent presentation at SES London 2011, and rather than just posting the slide deck I thought it might be fun to write up a few of the slides with a commentary for each.

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