How has Google changed in 2014? According to the Infographic, “Good rankings are based on many factors, but the study revealed that nothing is more important to optimal SEO as high quality, relevant content".
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?
Ken Horst's insight:
Great advice for professionals who love SEO and want to grow their business
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.
Ken Horst's insight:
Very interesting info, if only our Yahoo Bing campaigns would perform.
How Facebook Plans to Rival Google The motley Fool (blog) Email; Print. Adam is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.
With the current state of SEO and the volatility in rankings, regardless of where you stand, it is important to get quality links to your site. Relevant and quality links to your site are important and make all the difference in the world.
Proper SEO efforts need to be worked on a regular basis to realize the types of gains that can deliver really solid, long-lasting and “optimized” (optimal) results. These are the seven key ingredients that go into an ongoing SEO effort.
'Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases.
Finding a good resource that achieves results is like hiring a good electrician, plumber, or auto mechanic. Find the right one and and you’ve found an invaluable asset. How do you know? One way is to ask for a proposal. Fortunately, there are ingredients that distinguish great SEO proposals'.
Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.
"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."
From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.
Ken Horst's insight:
Must have list of tools and resources for the professional SEO
The Schema Creator WordPress plugin helps you create properly formatted schema.org microdata. The plugin focuses on the most popular schemas, including Person, Product, Event, Organization, Movie, Book and Review.
Out of the box, Google Analytics is a great tool but without some modifying and filtering, you may not get the best information you need to make better business decisions. This post shows you how to make sure you are tracking the data you need to run your web sites and business
Excel for SEO is a guide we wrote up to help SEO professionals get meaningful information from mountains of data.
This guide was originally written to be read from start to finish, as some examples are worked on through different lessons. That said, you should be able to jump ahead if you feel like you’ve got the basics down.
We’ll discuss what Penguin is, how to diagnose a Penguin traffic drop, how to check the toolbar PageRank (TBPR) or Page Authority (PA) of links, how to check indexation of links quickly, and then give some overview strategies about how to approach different Penguin scenarios.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.