Si compartes molas más :)259101134Escribo este post porque estoy cansado de leer cada vez más estupideces sobre el SEO y el HTTPS a raíz del anuncio de Google en su blog, “HTTPS como señal de ranking“. Pero todo esto no empieza aquí, este revuelo empieza a coger más fuerza en el mundo del SEO en marzo de …
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
Google To Give Secure Sites A Ranking Boost Google has announced (the blog post hasn’t gone live yet, actually) that going HTTPS — adding a SSL 2048-bit key certificate on your site — will give you a minor ranking boost. Google says this gives websites a small ranking benefit, only counting as a “very lightweight […]
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO work for e-commerce clients. These 8 […]
Si no te quedó claro si es mejor usar un plugin o el fichero functions.php ¿que te parecería crear tu propio plugin para incorporar tus funciones favoritas?. Es lo que hice hace tiempo y tengo que decir que estoy encantado. Simplemente monté un pequeño plugin a mi medida en el que incorporé las funciones que uso más a menudo y así cuando monto un sitio nuevo solo tengo que instalarlo, personalizar alguna URL absoluta - que la tiene - y activarlo para que todo funcione. La ventaja, si te lo pregu
Since the flat site architecture concept appeared on the SEO horizon and gained some traction around 2010, many SEO consultants got it wrong. The flat site architecture concept is related to the click distance between pages in a site, and how relevancy is distributed according to internal links structure -- yet has nothing to do with URLs.
The main misunderstanding was, and unfortunately still is, that you have to get rid of directories in URL structures. Although it is widely agreed that you may want to keep URLs short and locate keywords close to the root or left part of the URL, there are many reasons why you should keep a certain structure of folders or directories there. This is what I’m going to explain in this post.
Read more of 3 Reasons to Always Have Structured URLs.
Google’s Quality Rating Guidelines document has been leaked once again! Version 5.0 was leaked a few days ago, where Google has reportedly completely revamped the guidelines. Jennifer Slegg has documented most of the new guidelines on her blog. You can also read the full new 160 page guidelines on scribd.com. I am actually surprised the […]
In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today. At the heart of this accomplishment lie […]
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