SEO & Social Media Marketing for the Travel Industry
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The Marketing Coach: What social media can (and can't) do for business - Phoenix Business Journal (blog)

The Marketing Coach: What social media can (and can't) do for business - Phoenix Business Journal (blog) | SEO & Social Media Marketing for the Travel Industry | Scoop.it
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The Marketing Coach: What social media can (and can't) do for business
Phoenix Business Journal (blog)
It's always fascinating to hear the myths and legends about what social media can do for business.
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SEO 101: Video Marketing Strategy | Search Engine Journal

SEO 101: Video Marketing Strategy | Search Engine Journal | SEO & Social Media Marketing for the Travel Industry | Scoop.it
There's no doubt about it: A well-structured video marketing campaign is a great way to boost both your brand's awareness and your company's overall websit.
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How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar | SEO & Social Media Marketing for the Travel Industry | Scoop.it
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
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We know being in the social arena is important but we don't always have time everyday to engage. This article gives us a great way to stay focused on our Social presense.

 

Most small resorts and hotels have a limited marketing staff that are over sbuscribed in their day-to-day operations. Having a Social Media editorial calendar can act as an extra employee giving the staff the flexibility to produce a variety of good social content in one sitting and then schedule them for release over a period of days. Remember to check your social dashboards for activity after your posts are sent to see if you need to act on a comments.

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The Importance of Marketing Analytics

The Importance of Marketing Analytics | SEO & Social Media Marketing for the Travel Industry | Scoop.it
As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. But what if web analytics aren't enough?
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Infographic: The Social Network Landscape

Infographic: The Social Network Landscape | SEO & Social Media Marketing for the Travel Industry | Scoop.it
During the last decade, social media has transformed both the way people communicate and the relationship between businesses and their customers and prospects.
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Hospitality Industry Big Data Analyst Featured Speaker at Knowledgent's “The ... - Equities.com

Hospitality Industry Big Data Analyst Featured Speaker at Knowledgent's “The ... - Equities.com | SEO & Social Media Marketing for the Travel Industry | Scoop.it
Hospitality Industry Big Data Analyst Featured Speaker at Knowledgent's “The ...Equities.comLeading researcher on the impact of Big Data on the hospitality industry and Wyndham Hotel Group executive Russell Dowson will be a featured speaker at “The...
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Can PPC Affect SEO Success? - Internet Search Engine Database

Can PPC Affect SEO Success? - Internet Search Engine Database | SEO & Social Media Marketing for the Travel Industry | Scoop.it
Internet Search Engine Database
Can PPC Affect SEO Success?
Internet Search Engine Database
A common question is whether or not investing in PPC can improve SEO success.
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The New SEO Professional: Master of Both Left and Right Brain

The New SEO Professional: Master of Both Left and Right Brain | SEO & Social Media Marketing for the Travel Industry | Scoop.it
Compared to its ultimate impact, the beginnings of an earthquake are actually quite small. Likewise, in terms of scope, the Penguin algorithm update wa.
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Dear Bloggers, I Apologise. Regards, the SEO Industry : @ProBlogger

Dear Bloggers, I Apologise. Regards, the SEO Industry : @ProBlogger | SEO & Social Media Marketing for the Travel Industry | Scoop.it
This guest post is by Daylan Pearce of Next Digital. There are three common reactions I get from people when ...
Bruce Flinn's insight:

A quick post on how to spot a true SEO (search engine optimization) professional as opposed to the "fly-by-night I'll get you to the top of Google in 1 day scammer". No techniques on SEO are revealed here but that's not the bloggers intent.

 

This is a good read for the small business owners out there looking for SEO help. 

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4 Social Media Controversies Solved

4 Social Media Controversies Solved | SEO & Social Media Marketing for the Travel Industry | Scoop.it
Solving social media controversies, one video at a time. It's The Baer Facts, a weekly video with Jay Baer, and Kyle Lacy of ExactTarget.
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Content Marketing and Social Media – How are you combining them to get sales?

Content Marketing and Social Media – How are you combining them to get sales? | SEO & Social Media Marketing for the Travel Industry | Scoop.it
Did you know that Social media indicators (that’s ‘likes’ ‘shares’ and ‘tweets’ etc.) are now an important part of Google’s ranking algorithm? This social media ‘activity’ when re...
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