Looking for a way to up the ante and improve your local SEO? If you run a business in India, this is the blog for you. Listing your business on sites that are relevant to your local audience is a great way to improve your local SEO.
The following list of free Indian business listing sites contains the site URL, the PageRank of each of these sites and the niche industries that the site accepts. When a site is listed as generic, it means businesses catering to all possible categories are accepted on the site.
For a list of 10 free US business listing sites, check out this blog.
We have also introduced a quality metric that saves you the extra effort of researching how well the site fares on four essential elements. The quality metric constitutes the following factors:
WooRank ScoreDomain AuthoritySocial Media PopularityTraffic Estimate
The aggregate score is out of 5 where sites above 4 have a prominent presence on the web, sites above 2 have a fairly good position in SERPs and sites below 2 are of average quality but may be beneficial depending on your business niche.
Facebook has the amazing potential to attract fans to your brand page so you can convince them to buy your products. How do you sell your products via Facebook? Well, Facebook e-commerce apps are available on the web and they help showcase your products to your fans. Some apps also help create custom Facebook tabs or can process easy payments without users having to go to your website. As far as promoting your products is concerned, you can use the ideas we discussed in our previous blog titled 5 Innovative Facebook Marketing Ideas for Small Businesses.
Here is a list of 19 handy e-commerce Facebook apps:
App Type: Facebook Store App
This is a convenient app for those who do not own an online store. It takes care of your hosting needs and will support up to 30 payment methods to accept orders from your customers. While the free version gives unlimited bandwidth and storage, the paid versions give you the option to upload additional products and use other features such as coupons, multi-storefront tracking, tiered pricing, live chat support and so on. View their pricing plans here.
In one of our previous blogs we discussed how to improve holiday e-commerce sales. Here, in a series of two posts, we will look at the big picture; an all-seasons e-commerce promotion and SEO strategy.
E-Commerce sites are generally packed with many category and product pages that make it increasingly difficult to attend to any individual-page search engine optimization. Some SEO strategies can be automated and applied to all the pages of a website, especially if an e-commerce CMS is involved, but most need manual effort to create unique content for search engines. Given the large number of pages a typical e-commerce website is comprised of, webmasters must create a fool-proof strategy that builds the overall site’s trust and authority. For instance, you could develop a strategy for the on-page SEO of individual category pages, then re-visit this strategy every so often to update it with trendier keywords.
We have chosen 40 fool-proof SEO strategies for e-commerce. The first 20 will relate to on-page SEO.
On-Page SEO1. Keyword Research:
Research your keywords well. Look for keywords with high search volume and low competition. If you have a physical store you could make the keywords more specific with the addition of your location. Long-tail keywords are preferred to short-tail keywords for product pages, in order to target a more specific product search. For example, instead of choosing a generic keyword like iPhone 5 you could choose buy iPhone 5 without contract.
For more information check out our blog on 16 Free Keyword Research Tools.
2. Clean URL:
The most important area of concern on any e-commerce website, especially those generated via CMS, is the URL. The query strings and unnecessary URL parameters found in the URLs of typical home page or inner e-commerce pages makes it difficult for search engines to index the pages.
Use appropriate h1 and h2 tags based on whether you have single or multiple products on a page. Never use more than one h1 tag on any given page and use it only for headings; not for font styles. Insert your primary keyword in h1 tags. Make your headings descriptive of the specific product page and not just a generic brand name, as this can create duplicate h1’s across pages. For example, if your product is an O’Neill Nyla Dress you could specify the color of the dress to differentiate between multiple products.
Read more about heading tags for SEO.
4. Title Tags:
The title tag of each individual page on your e-commerce site must contain your primary keywords and must be descriptive. They should all be unique and should contain long-tail keywords to acquire a targeted audience via search. As title tags are displayed prominently in search results they play a major role in improving click-through rates.
Did you know that according to a recent survey by eMarketer (of 2500 users), Google+ has the second highest number of social networking site account holders in the US? These are the most recent stats on Google+ account holders in the US, the numbers of which have apparently superseded that of Twitter. Having accounts does not make people active users of them but clearly Google+ is becoming popular, partly because Google’s other products, such as Gmail and YouTube, are integrated with Google+.
Of the 72 largest brands in the world that have created a Google+ business page, only 60% are actually using it. This might be because they are thinking about social media marketing in the short term. In the short term, Facebook generates more public exposure since the average person is familiar with it. People spend an average of six hours each day on Facebook, meaning it is an obvious place to build an audience and is where businesses are naturally inclined to market their products. In fact, the top keyword query for our blog is “Facebook marketing tips.”
Having said all this, let’s shed some light on the benefits of being present and active on Google+. First of all we need to debunk this myth that Google+ is Facebook’s competitor. Google might have made you think this when they first launched their social network in June 2011, but after looking at the recent changes in design as well as its prominent presence on Google’s other popular services (Google search, Google Maps, YouTube, Google Drive, Google Places and Gmail), it is clear that Google+ is more than just a Facebook competitor. Google is trying to get detailed information on individual users via Google+ to refine their other services accordingly.
To get you well acquainted with this prominent social network, let’s first begin by looking at some elements that have recently been made over on Google+ along with some points on how to take advantage of these features.
· Larger Cover Photo:
The size of the cover photo has become significantly larger than it was before. From the previous 940×180 pixels it has been enlarged to 2120×1192 pixels.
Tip: Utilize the cover photo as real estate to show off some important, eye-catching information or pictures from your brand. If you are a local business you could also display your address and contact number on your cover image for easy access.
SlideShare is more than just a document sharing site, and thus it deserves a whole post dedicated to it. Other document sharing sites on the web, such as DocStoc, Scribd, Ziddu and Google Drive are great for sharing online documents and even earning links, but there are several things that set SlideShare apart: Largest PowerPoint Sharing Community: It is the first and largest community for sharing PowerPoint presentations. As popular as YouTube is for Videos: Slideshare is the YouTube of document sharing sites. Most Popular Document Sharing Site: It has a PageRank of 8, 130 million page views, 60 million monthly visitors and an Alexa Global Rank of 144 with visitors from India, US, Brazil, Mexico, Spain, Indonesia, the UK, Colombia, Russia, Canada, Australia, France, Germany, Japan, South Africa and more. Mobile Compatible: SlideShare content is optimized for easy viewing on iPads, iPhones and Android devices. The Home Page Features Popular Content: SlideShare features content that is popular on Twitter, Facebook and LinkedIn. Moreover, when you link your SlideShare content with a Tweet button, recognition is given to you in every tweet about your content with a ‘by @Yourusername’ byline
Inbound marketing has always been the most natural way to get higher search engine exposure. WooRank adopted the process of creating and sharing content via our inbound marketing channel – the WooRank blog. We hope that you can use this case study on increasing web traffic on our blog due to inbound marketing, to help you improve your own strategy.
WooRank added a blog to the site in October 2012. There were many reasons for WooRank to blog:
To be able to link WooRank tips to WooRank content.To acquire traffic via search and social media platforms.To acquire inbound links.To become better known as an authority in the industry.To get frequently indexed with fresh, updated content.To build a niche community and audience using the blog commenting.To acquire customers (conversions).
The WooRank team has officially been working on the blog since October 2012 and since then there has been a gradual increase in traffic. The proof is seen in the Google Analytics Organic Search traffic data of the WooRank blog in the screenshot below. The screenshot shows this steady increase in traffic, sourced from organic search alone.
Our last post was the first of a two-part series on e-commerce SEO. We previously covered the Top 20 On-Page SEO E-Commerce Promotion Tips and this week we will cover tips under the following categories:
Off-Page SEOSocialEmailMobileAdvertisingConversion TestingOff-Page SEO1. Start a Blog:
After the Google Panda update negatively affected many websites that had poor quality content, content marketing gained a favorable spotlight in the SEO world. Everyone thought starting a blog would be the solution to rank high, which means that almost every business is into blogging these days. You must thus strive to set yourself apart from the crowd by offering exceptionally good content. As an e-commerce website you will have an even greater challenge using a blog effectively. You must blog consistently, with high-quality content that is linked appropriately to your product pages. You must also market your blog effectively to be able to garner external links. Starting a blog on your website is an effective way of gaining quality SEO, and is recommended even despite the necessary hard work.
Read more about blogging for SEO.
2. Guest Blogging:
If you are a blogger you should try to write guest posts for other sites that deliver quality and useful information to your target niche market. Guest blogging has been a trend for more than a year now, due to the importance placed on content marketing. The best way to take advantage of this off-page SEO tactic is to blog for more than just the SEO benefits. Make it obvious that you love sharing information and that the links that you gain from it are secondary.
Read more about guest blogging.
3. Google Authorship:
It is very important that you demonstrate authorship on the content you create. Google will soon bring about ranking based on author reputation. Start building your reputation today by linking your Google+ profile to whatever content you create.
Read more about Google authorship.
4. Press Releases:
Whether it is the launch of a new product or a seasonal sale, your product news should be distributed on the web via press releases. Make sure your news is buzzworthy and shareworthy.
Read more about press release marketing.
5. Forum Comments:
Participate in product-specific forums on the web and solve queries made by your niche audience. After you have established authority on a couple of forum sites, you can post links to your website in relevant comments.
Google warned of the coming of the Penguin sequel but the time between the warning and the the attack (update 2.0) was not long enough for some to ready the SEO troops. As discussed in our previous article on the Penguin 2.0 Website Algorithmic Update, this was an update affecting the deeper pages on a site, and shady link building in particular. So, since the Penguin update is all about links, you probably have a huge assembly of inbound and outbound links on your home page, as well as inner pages, to audit.
If you were affected by Penguin 2.0, it probably means you need to reevaluate your strategy. In general, you must make sure that you follow the Google Webmaster Guidelines to the T. Specifically, here is a list of five significant remedial strategies that can be applied to your link building, content strategy and social media marketing tactics in order to recoup any traffic losses from Penguin 2.0 or to become more immune to any upcoming Penguin or other algorithmic updates bound to be released by Google in the future.
1. Link Audit:
A link audit is simple and does not require hiring an SEO company. All you have to do is dig into your Google Webmaster Tools to check who is linking to you. Check whether these links are of the following types:
Paid links (affiliate sites, for instance).Irrelevant links (content is not remotely related to your niche).Links to advertorials.Links from pages that have no content or spammy content.Broken links.Links from de-indexed pages.Mass links from low-quality directories.Links from microsites that have been created solely for link building (for instance, a Blogger page created by your SEO agent filled with low-quality content and linked to your site).Any link that looks suspicious.Reciprocal links (for instance, links from plugins where it says ‘Powered by’ or has site-wide footer links) NOTE: These links may have to be checked manually on each of the pages.
As an entrepreneur, when you give a speech within your company, you reach out to a limited and predicted audience. Your audience reach can be multiplied when you reach beyond your location to share your knowledge with people who have no direct relationship with your company. Your brand is then exposed to a wider audience and at the same time you establish yourself as an expert outside of your typical authoritative domain. This is the case with guest blogging. You may have established yourself as an expert to a particular audience of your blog but you need to spread the word in places that attract new people with the same interests. Two obvious benefits of guest blogging are brand building and increasing your authority as an expert in your industry. When guest blogging is done with the sole purpose of link building, however, it may actually become detrimental to your SEO.
The discussion on content marketing in our previous blog explained how the concept of content marketing can help build customer relationships, and how a dedicated and loyal following can bring about brand awareness. You must keep in mind that this process takes a lot of planning, researching and brainstorming before you can even begin the actual marketing part. The result of this process of planning is a content strategy. You need a content strategy in place in order to get higher ROI for your content marketing. Jumping on the content wagon and publishing whatever comes to your mind without targeting your audience will take you nowhere, even if the intentions are good.
Why Do You Need a Content Strategy?To Set Goals: To determine clear, reasonable content marketing goals in order to act toward them.To Identify Your Target Audience: You must understand who you are trying to reach in order to make an impact.To Pick Popular Content Types: The research required to make a strategy will help you identify what content your target audience is most likely to be interested in.To Have an Edge over Competitors: Understanding competitor strategies is imperative to building content that is unique to your brand.To Measure and Track: A content strategy helps you measure the success rate of your content and the fulfillment of your content marketing goals therein.
The above factors are not only the reasons you need a content strategy, but also the steps to build one. Let’s walk through these steps so you can create an excellent content strategy.
Step #1: Setting Goals
The goals you set will be based on what your business strives to gain from the investment of time and money you put into your content marketing. So for example, say you are publishing an e-book on a topic that interests your niche audience. What do you ultimately want to achieve from having the e-book distributed? Do you want increased exposure of your site, an increased number of site visitors, more email newsletter subscribers or to make an email list of potential leads? The following are a few generic goals that a business can have:
Build brand awareness.Change the perception of a given brand/reputation management for your brand.Be more socially visible and active.Generate direct sales.Become a leader in your niche.Set yourself apart from competition.Increase web traffic.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.