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Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Seo, Social Media Marketing | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Los 10 mejores anuncios de 2012.

Solo algunos se han emitido en España, y además no están todos los que a mi me gustaría (como por ejemplo, el Cajero de la Felicidad de Coca-Cola, o el de Navidad de Campofrío); pero los 10 aquí seleccionados, vale la pena verlos, algunos son magníficos.

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Ignacio Conejo Moreno's comment, March 2, 2013 5:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 2013 10:15 AM

Must have been a difficult choice TED.

Karen Dietz's comment, March 2, 2013 3:43 PM
I bet it was Denyse!
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Seo, Social Media Marketing | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
Ignacio Conejo Moreno's insight:

Storitelling visual: La clave para el Marketing de Contenidos

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Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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4 Businesses Leveraging Storytelling With Images | Social Media ...

4 Businesses Leveraging Storytelling With Images | Social Media ... | Seo, Social Media Marketing | Scoop.it
The good news is that visual storytelling isn't a high-cost strategy. Consumers aren't looking for the highest-quality visual content. Consumers want stories told in a visual way that encourage, engage, enlighten and entertain.

Via Karen Dietz
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Jeff Domansky's comment, January 17, 2013 5:15 PM
So true Brian and if we can keep"marketing's" hands off, we can win ;-)
Jeff Domansky's comment, January 17, 2013 5:16 PM
Karen, totally agree on visuals. On voice, quality gear is critical after a great story of course.
Karen Dietz's comment, January 17, 2013 5:34 PM
Yeah, the right audio gear is critical for sure. LOL on keeping marketing's hands off! Sooooooo true :)
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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Just Story It - Scoops

Just Story It - Scoops | Seo, Social Media Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz
more...
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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The Shapes of Stories, a Kurt Vonnegut Infographic

The Shapes of Stories, a Kurt Vonnegut Infographic | Seo, Social Media Marketing | Scoop.it
My take on visually presenting Kurt Vonnegut's theories about archetypal stories, designed after researching the subject. 11"x17" (click for larger version)

Via Karen Dietz
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Mercor's curator insight, February 7, 2013 10:54 AM

Scooped by Karen Dietz onto Just Story It

Tribe Pictures's curator insight, February 8, 2013 10:31 AM

Great infographic on Kurt Vonnegut's theories on story shapes 

Mary Daniels Brown's curator insight, February 8, 2013 10:52 AM

A graphic designer's visual representation of story structure. Nice!

Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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SlideTalk - turn your presentations [& stories] into engaging talking videos

SlideTalk - turn your presentations [& stories] into engaging talking videos | Seo, Social Media Marketing | Scoop.it

SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.


Via Baiba Svenca, Karen Dietz
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Mayra.Loves.Books's curator insight, January 27, 2013 1:47 PM

I wasn't too thrilled with the voice-over, but I can forsee utilizing this tool eventually. 

Karen Dietz's comment, January 31, 2013 4:01 PM
Thank you for all the input Videoworld, Beth, and Mayra!
Robin Good's comment, February 10, 2013 5:29 AM
Baiba, my mistake and my apologies. I mixed up one post of yours with another and got myself confused. I have deleted my comments and I apologize for any inconvenience I may have caused.

Keep up the great curation work.
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

Just Story It - Scoops

Just Story It - Scoops | Seo, Social Media Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  


Via Karen Dietz
more...
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.