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Scooped by Ignacio Conejo Moreno onto Seo, Social Media Marketing |
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Ignacio Conejo Moreno's insight:
Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí. 
Ozzie Gontang, Ph.D.'s comment,
February 21, 5:17 PM
For those people who list the reasons why they can't or hate to sell; I simply say: you've sold me you can't sell. Works every toIme
Ozzie Gontang, Ph.D.'s comment,
February 21, 5:18 PM
To alter a perception. An explanation masquerading as fact.
Karen Dietz's comment,
February 21, 8:01 PM
Fabulous comments Ozzie! The one about 'telling I can't sell' and being 'sold' on that made me smile :)
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Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master! Via Karen Dietz 
Janine Lloyd's curator insight,
February 5, 12:24 AM
A must read about storytelling for Content Marketers 
Laurence Roelants's curator insight,
February 5, 2:47 AM
Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact! 
Two Pens's curator insight,
February 5, 12:00 PM
Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better. Delete the scoop?
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"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."
"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."
"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff Via Ken Jondahl, Karen Dietz
Karen Dietz's curator insight,
February 14, 10:04 PM
Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail. So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth. After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes. Thanks for finding and sharing the article Ken! 
Free Web Designer's comment,
February 14, 11:43 PM
Write For Guest post Free backlink http://su.pr/AlIGhb
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Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart? Via Karen Dietz
Karen Dietz's curator insight,
January 24, 6:54 PM
Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template. Yeah! The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero. It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing. So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this: "Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]." That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story? There are other good insights here and don't forget to download the free template! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Trumans's curator insight,
February 10, 5:49 PM
The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola... Delete the scoop?
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El SEO negativo; un asunto, a veces una estrategia de la competencia, MUY a tener en cuenta.