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Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED | Seo, Social Media Marketing | Scoop.it
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Los 10 mejores anuncios de 2012.

Solo algunos se han emitido en España, y además no están todos los que a mi me gustaría (como por ejemplo, el Cajero de la Felicidad de Coca-Cola, o el de Navidad de Campofrío); pero los 10 aquí seleccionados, vale la pena verlos, algunos son magníficos.

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Ignacio Conejo Moreno's comment, March 2, 2013 2:16 AM
Thank you, Karen, are amazing!
Denyse Drummond-Dunn's curator insight, March 2, 2013 7:15 AM

Must have been a difficult choice TED.

Karen Dietz's comment, March 2, 2013 12:43 PM
I bet it was Denyse!
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | Seo, Social Media Marketing | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
Ignacio Conejo Moreno's insight:

Storitelling visual: La clave para el Marketing de Contenidos

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Karen Dietz's comment, February 2, 2013 5:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 8:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 2:27 PM
Firas, thanks for the reScoop!
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Seo, Social Media Marketing | Scoop.it
It is, to say the least, an imprecise science.

Via Karen Dietz
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Karen Dietz's curator insight, February 19, 2013 10:49 AM

Can you share a digital story and have it go viral?


Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.


I took a brief look at the app and played with it a bit. And I think it is really cool.


I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.


And I got a total kick out of the (Welcome to) The Motherhood video!


Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it