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Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | Seo, Social Media Marketing | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

more...
corneja's curator insight, February 21, 2013 3:33 PM

Thanks for share the post and and comments!

Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
ozziegontang's curator insight, February 21, 2013 5:03 PM

Read Karen Dietz's insights

Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Seo, Social Media Marketing | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, January 11, 2013 6:02 PM

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, January 11, 2013 10:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's comment, January 12, 2013 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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Just Story It - Scoops

Just Story It - Scoops | Seo, Social Media Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz
more...
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Seo, Social Media Marketing | Scoop.it
It is, to say the least, an imprecise science.

Via Karen Dietz
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Karen Dietz's curator insight, February 19, 2013 1:49 PM

Can you share a digital story and have it go viral?


Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.


I took a brief look at the app and played with it a bit. And I think it is really cool.


I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.


And I got a total kick out of the (Welcome to) The Motherhood video!


Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
Scoop.it!

Just Story It - Scoops

Just Story It - Scoops | Seo, Social Media Marketing | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  


Via Karen Dietz
more...
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.