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Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Seo, Social Media Marketing | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
Ignacio Conejo Moreno's insight:

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

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Markose Abraham's curator insight, March 5, 2013 6:01 PM
Yes copywriting is necessary at times.
Denyse Drummond-Dunn's curator insight, March 6, 2013 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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In Story Selling | Cut the Clutter and Tell a Great Story

In Story Selling | Cut the Clutter and Tell a Great Story | Seo, Social Media Marketing | Scoop.it

"From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before."

 

"So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling."

 

"What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories." - Lisa Ostrikoff


Via Ken Jondahl, Karen Dietz
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Karen Dietz's curator insight, February 14, 2013 10:04 PM

Ken Jondahl's review below says it all. Whenver I see a cluttered website I know people are lacking storytelling skills. Novice storytellers always add too much detail.


So if your website is too cluttered, it can't tell a great story. So polish your storytelling skills and upgrade your website. It's essential to gain business growth.


After the article makes this main point, the rest we already know. And yet they are good reminders for us. And I like the quotes.


Thanks for finding and sharing the article Ken!

Free Web Designer's comment, February 14, 2013 11:43 PM
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ozziegontang's curator insight, February 16, 2013 2:45 PM

Read Karen's insights  

Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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Yes, You Can Learn to Sell -- moving people with biz storytelling

Yes, You Can Learn to Sell -- moving people with biz storytelling | Seo, Social Media Marketing | Scoop.it
The skills of a great influencer are learned, not innate.

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí.

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ozziegontang's comment, February 21, 2013 5:17 PM
For those people who list the reasons why they can't or hate to sell; I simply say: you've sold me you can't sell. Works every toIme
ozziegontang's comment, February 21, 2013 5:18 PM
To alter a perception. An explanation masquerading as fact.
Karen Dietz's comment, February 21, 2013 8:01 PM
Fabulous comments Ozzie! The one about 'telling I can't sell' and being 'sold' on that made me smile :)
Rescooped by Ignacio Conejo Moreno from Just Story It Biz Storytelling
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | Seo, Social Media Marketing | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?

Via Karen Dietz
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Karen Dietz's curator insight, January 24, 2013 6:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Edna Campos's curator insight, February 1, 2013 4:27 PM

Muy buen articulo..

Trumans's curator insight, February 10, 2013 5:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...