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Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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What Are Insights? Business Story Secrets

An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recogniza...

Via Karen Dietz
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Karen Dietz's curator insight, April 1, 2014 4:03 PM

Here's a fabulous SlideShare program with a potent point about insights -- what they are, what they are not, and how cool they are. 


You may think you know what an insight is -- yet it's not what most of us think. This little piece of brilliance was put together by Antonis Kochellas from Ogilvy & Mather.


How does this relate to storytelling? Because understanding the insights you can gain from your personal and business stories -- and then leveraging those -- gives you access to a powerful force in the world. But only if you know and can recognize a true insight.


So go watch this slide presentation. Hopefully lightbulbs will turn on for you and your mastery of business storytelling will increase.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Yes, You Can Learn to Sell -- moving people with biz storytelling

Yes, You Can Learn to Sell -- moving people with biz storytelling | Seo, Social Media Marketing | Scoop.it
The skills of a great influencer are learned, not innate.

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí.

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ozziegontang's comment, February 21, 2013 5:17 PM
For those people who list the reasons why they can't or hate to sell; I simply say: you've sold me you can't sell. Works every toIme
ozziegontang's comment, February 21, 2013 5:18 PM
To alter a perception. An explanation masquerading as fact.
Karen Dietz's comment, February 21, 2013 8:01 PM
Fabulous comments Ozzie! The one about 'telling I can't sell' and being 'sold' on that made me smile :)
Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Bill Harley Explains Why Technology Cannot Replace In-Person Storytelling -- for anyone

Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...

Via Karen Dietz
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Laurence Roelants's comment, February 8, 2013 5:59 AM
This was magic! thanks!!
Elsemiek Meijs's curator insight, February 8, 2013 8:09 AM

Wow! Please take 13 minutes and forget everything else.

streetsmartprof's curator insight, February 8, 2013 11:17 AM

Make sure to read the insight by Karen Dietz, the 1st one posted.

 

This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised...

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A05 001 00013 LIBERATION WRAPPER

Ignacio Conejo Moreno's insight:

En esta innovación de la cadena de comida rápida japonesa Freshness Burger se vuelve a demostrar que un pequeño esfuerzo en escuchar las necesidades de tu cliente, se puede materializar en una ventaja competitiva:
Es una idea original, sencilla y creativa, una mejora barata (baratísima, de vergüeza) y sencilla de implementar y  aporta valor a su target.
Estoy seguro de que no tardarán en salirle imitadores, pero mientras tanto tendrán mayores ventas, y aun después la fama y el mérito seguirán siendo suyos; y esto, el cliente no lo suele olvidar.

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Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Seo, Social Media Marketing | Scoop.it
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?

Via Karen Dietz
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ManagingAmericans's comment, February 16, 2013 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2013 2:56 PM

This is an article that I was going to write. I think it is an American thing.

Karen Dietz's comment, February 18, 2013 12:05 PM
Glad you enjoyed the article and found it useful!
Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Seo, Social Media Marketing | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, January 11, 2013 6:02 PM

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, January 11, 2013 10:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's comment, January 12, 2013 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.