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Scooped by Ignacio Conejo Moreno
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Top 20 blogs sobre marketing y publicidad más influyentes (10/2014) #infografia #infographic #marketing

Top 20 blogs sobre marketing y publicidad más influyentes (10/2014) #infografia #infographic #marketing | Seo, Social Media Marketing | Scoop.it
Hola: Una infografía con el Top 20 blogs sobre marketing y publicidad más influyentes (10/2014). Vía Un saludo
Ignacio Conejo Moreno's insight:

Una infografía con el Top 20 de blogs mas influyentes en Marketing y Social Media en castellano, mas el acceso al listado de los 100 mas relevantes con análisis de sus entradas mas destacadas.

 

Interesante y útil (aprender observando a quien hace las cosas bien)

 

Y, por cierto, con el blog de @Alfredo Vela Zancadaotra vez en primera fila.

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Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Yes, You Can Learn to Sell -- moving people with biz storytelling

Yes, You Can Learn to Sell -- moving people with biz storytelling | Seo, Social Media Marketing | Scoop.it
The skills of a great influencer are learned, not innate.

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Debe ser cierto que hay personas "nacidas para vender", pero cualquiera puede ser un vendedor eficaz; nadie es "malo" de por sí en ningún area, todo se puede aprender, a lo mejor no se llega a ser un fuera de serie, pero la capacidad de aprendizaje siempre está ahí.

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ozziegontang's comment, February 21, 2013 5:17 PM
For those people who list the reasons why they can't or hate to sell; I simply say: you've sold me you can't sell. Works every toIme
ozziegontang's comment, February 21, 2013 5:18 PM
To alter a perception. An explanation masquerading as fact.
Karen Dietz's comment, February 21, 2013 8:01 PM
Fabulous comments Ozzie! The one about 'telling I can't sell' and being 'sold' on that made me smile :)
Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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5 Kinds of Stories to Tell During Onboarding

5 Kinds of Stories to Tell During Onboarding | Seo, Social Media Marketing | Scoop.it

You can be proud to work here.

That is one of THE most important messages your new employee orientation program should communicate.


Via Karen Dietz
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Karen Dietz's curator insight, February 8, 2013 1:17 PM

The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience.


And begin to build pride in the company they have just joined, and increase their personal integrity.


Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored.


So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger

The Science of Storytelling: 6 Ways to Write More Persuasive Stories : @ProBlogger | Seo, Social Media Marketing | Scoop.it
Guest post by Gregory Ciotti. When it comes to crafting words that sell, the research shows us that stories are ...

Via Karen Dietz
Ignacio Conejo Moreno's insight:

Seis claves para contar historias perfectas:

1- Audiencia (target)

2- Realismo

3- Engadgement

4- Imágenes

5- Estructura

6- Contexto

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corneja's curator insight, February 21, 2013 3:33 PM

Thanks for share the post and and comments!

Karen Dietz's comment, February 21, 2013 5:02 PM
So true Renee! I concur with comeja -- thanks for both of your comments!
ozziegontang's curator insight, February 21, 2013 5:03 PM

Read Karen Dietz's insights

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Seo, Social Media Marketing | Scoop.it
It is, to say the least, an imprecise science.

Via Karen Dietz
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Karen Dietz's curator insight, February 19, 2013 1:49 PM

Can you share a digital story and have it go viral?


Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.


I took a brief look at the app and played with it a bit. And I think it is really cool.


I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.


And I got a total kick out of the (Welcome to) The Motherhood video!


Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Exploring Empathy

Exploring Empathy | Seo, Social Media Marketing | Scoop.it

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.

 

Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”


Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby, Karen Dietz
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Karen Dietz's curator insight, January 27, 2013 1:45 PM

Want to get better at empathy in order to connect with customers/prospects and create better stories?


Then you might want to listen to this discussion by a panel of experts.


Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!


And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

donhornsby's comment, January 27, 2013 5:44 PM
You are welcome.