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Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Seo, Social Media Marketing | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos

Via Karen Dietz
Ignacio Conejo Moreno's insight:

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

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Markose Abraham's curator insight, March 5, 2013 6:01 PM
Yes copywriting is necessary at times.
Denyse Drummond-Dunn's curator insight, March 6, 2013 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Mike Ellsworth's curator insight, March 6, 2013 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Seo, Social Media Marketing | Scoop.it
It is, to say the least, an imprecise science.

Via Karen Dietz
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Karen Dietz's curator insight, February 19, 2013 1:49 PM

Can you share a digital story and have it go viral?


Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.


I took a brief look at the app and played with it a bit. And I think it is really cool.


I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.


And I got a total kick out of the (Welcome to) The Motherhood video!


Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Seo, Social Media Marketing | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Karen Dietz
Ignacio Conejo Moreno's insight:

Cada vez lo hacen más facil, mejor así porque la calidad de  la historia se basará en lo bueno de los conceptos utilizados, y no en las habilidades técnicas necesarias para formularlas.

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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

Rescooped by Ignacio Conejo Moreno from Just Story It! Biz Storytelling
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Seo, Social Media Marketing | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!

Via Karen Dietz
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Janine Lloyd's curator insight, February 5, 2013 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2013 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 2013 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.