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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | SEO & Social Media Marketing | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Edna Campos's insight:

Totalmente cierto..coincido..

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Jeff Domansky's curator insight, January 21, 2013 1:02 PM

Attention consultants, curators, communicators: Sage advice ahead...

Laurent Brixius's curator insight, January 22, 2013 1:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 10:54 AM
Thanks for your comments and sharing Jeff & Laurent!
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Cómo utilizar Marketing Visual para inspirar a tus clientes I Riolan

Cómo utilizar Marketing Visual para inspirar a tus clientes I Riolan | SEO & Social Media Marketing | Scoop.it
El Marketing visual le añade valor a tus estrategias integrales de marketing y a la vida de tus clientes. Aprende cómo hacerlo.
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Why Use Search Engine Optimization to Your Business? (Infographic) - Business 2 Community

Why Use Search Engine Optimization to Your Business? (Infographic) - Business 2 Community | SEO & Social Media Marketing | Scoop.it
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How Search Engines Rank Web Pages

How Search Engines Rank Web Pages | SEO & Social Media Marketing | Scoop.it
These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages.
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Hshtags: A Social Media Search Engine Dedicated To Hashtags

Hshtags: A Social Media Search Engine Dedicated To Hashtags | SEO & Social Media Marketing | Scoop.it

Hshtags: a universal hashtag search client that pulls together all the content posted with a certain hashtag from six social media platforms: Facebook, Twitter, Instagram, Vimeo, Flickr and Tumblr.

 

Read More: http://www.digitaltrends.com/social-media/new-search-engine-like-google-social-web/


Via Antonino Militello
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Chris Bantock's curator insight, November 25, 2013 1:36 AM

It was only a matter of time ....

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Social Search Optimization: The New SEO

Social Search Optimization: The New SEO | SEO & Social Media Marketing | Scoop.it

Social Media has started to play a role in your search engine results. Your social posts can now increase your visibility on SERP's.

 

Social Search Optimization (SSO) is a practice in which social media content i.e. tweets, Facebook posts, Instagram photos, etc. are all included within the internet database to be searched.

 

The purpose of this approach to improve search engine results is multi-faceted. One advantage is it provides a body of records regarding an individual’s past searches and social media actions to the search engine.

 

Read More: http://techsavvyagent.com/text/sso-the-new-seo/


Via Antonino Militello
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Cindy Navarro's curator insight, November 26, 2013 12:18 PM

Shared by Antonino Militello

Gazali Ahmad's curator insight, November 27, 2013 4:21 AM

Forget about past SEO. It's no longer valid and no more keyword stuffing. 

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Get Social If You Want SEO

Get Social If You Want SEO | SEO & Social Media Marketing | Scoop.it

Social media has not only created a completely new medium for discovering content, it is also transforming how the traditional information sources aka search engines, are delivering content to us. 

 

Recent research suggests that social sharing has now become the number one driver for SEO rank. In other words, Google and Bing are monitoring the social sharing activity for each site and are assigning substantial weight on that activity to determine the search rank.

 

Read More: http://socialmediatoday.com/jai-rawat/1949331/want-seo-get-social


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David Duncan's curator insight, November 28, 2013 6:59 AM

social media is enhancing search results for companies when used as part of a strategy. Adaptive SEO helps to maximise results in the ever changing world online

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How to Integrate Social Media With Your SEO Campaign

How to Integrate Social Media With Your SEO Campaign | SEO & Social Media Marketing | Scoop.it

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.

 

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

 

Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

 

Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html


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Haifeng LIU's curator insight, August 4, 2013 7:44 PM

SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company

Wu Meng's comment, August 4, 2013 7:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.

In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website.
Joanna Hou's comment, August 19, 2013 4:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | SEO & Social Media Marketing | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
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Patricia Stitson's curator insight, May 8, 2013 9:56 AM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 9:09 AM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 9:10 AM
Thank you Amy and Patricia for your comments also! Both are insightful.
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Which comes first: SEO or Social Media?

Which comes first: SEO or Social Media? | SEO & Social Media Marketing | Scoop.it

Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.

 

SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.

 

Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html


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OnlineBizInformation's comment, June 21, 2013 10:26 AM
With the new age of kids coming up social media is going to be a huge aspect companies are going to to need to take a handle. No social media presences is pretty much death of a company. People enjoy being able to read the next persons view on a company, so I think social media presence is going to be a huge must if companies want to survive. As well as SEO .. that is the foundation but social media a must !
OnlineBizInformation's curator insight, June 21, 2013 10:28 AM

With the new age growing up with social media which do you think will come first in the future ?

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The 21 Principles of Persuasion

The 21 Principles of Persuasion | SEO & Social Media Marketing | Scoop.it

Via Daniel Watson
Edna Campos's insight:

Geniales insights...

 

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Randi Thompson's curator insight, March 29, 2013 5:50 AM

How can you persuade people to participate in the posts you share?

John Michel's curator insight, March 29, 2013 7:30 AM
How is it that certain people are so incredibly persuasive? Can we all harness those skills?  After  studying the most influential political, social, business and religious leaders, the author offers 21 critical lessons we can all use to persuade others.  
////////////////
John Michel, experienced leader, humanitarian, visioneer, and renown status quo buster, is the author of the ground breaking book, Mediocre Me: How Saying No to the Status Quo will Propel you from Ordinary to Extraordinary. Check out his blog at www.MediocreMe.com or drop him a note at johnmichel@MediocreMe.com
Denyse Drummond-Dunn's curator insight, March 30, 2013 9:26 AM

Great article that puts persuasion into context. It is about being helpful to people who could make use of what you have to sell.

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | SEO & Social Media Marketing | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Edna Campos's insight:

Totalmente cierto..coincido..

more...
Jeff Domansky's curator insight, January 21, 2013 1:02 PM

Attention consultants, curators, communicators: Sage advice ahead...

Laurent Brixius's curator insight, January 22, 2013 1:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 10:54 AM
Thanks for your comments and sharing Jeff & Laurent!
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | SEO & Social Media Marketing | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
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Karen Dietz's comment, February 2, 2013 5:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 8:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 2:27 PM
Firas, thanks for the reScoop!
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Los consumidores de hoy, compradores sociales

Los consumidores de hoy, compradores sociales | SEO & Social Media Marketing | Scoop.it

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Lily Sanders's curator insight, September 19, 2013 7:08 AM

Because everyone loves a good Infrograph 

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Best SEO Practices For Your Business in 2014

Best SEO Practices For Your Business in 2014 | SEO & Social Media Marketing | Scoop.it

"SEO in 2014 is still all about ‘great content’ such as relevant and interesting articles and entertaining and/or educational videos which are likely to create social shares and generate natural links online.

 

Overall, SEO is moving toward integrated marketing campaigns and away from online-only strategies such as guest posting and embeddable infographics"


Read more at: http://www.business2community.com/seo/best-seo-practices-business-2014-0762436#!uzFJg


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Treathyl Fox's curator insight, February 6, 1:36 PM

An informative article on the value of the Google Analytics tool, among other things.

Marilyn Moran's curator insight, February 6, 7:06 PM

Nice article here about SEO strategy in 2014.

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In Search of SEO? Have Content, Be Social

In Search of SEO? Have Content, Be Social | SEO & Social Media Marketing | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google.

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. 

 

Their content strategy and marketing efforts as well as their Social Media, Curating and Sharing strategy"


Read more at: http://www.business2community.com/content-marketing/search-seo-content-social-0700431#!oM5zp


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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis, Antonino Militello
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Mohammed ALAMI's curator insight, January 10, 6:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 7:16 AM

Links & Words Matter (but) Social Shares is the New SEO

Linda Alexander's curator insight, January 19, 2:29 PM

A slideshare worth sharing....

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LinkedIn Tips for Financial Professionals

LinkedIn Tips for Financial Professionals | SEO & Social Media Marketing | Scoop.it
If you want to be found by your clients, prospects and referral sources, you need to follow these eight LinkedIn tips.

Via The Fish Firm
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Emmanuel 'Manny' Gigante's curator insight, December 6, 2013 9:50 PM

 helpful tips for #realtors

Emmanuel 'Manny' Gigante's curator insight, May 23, 10:23 PM

linkedin  #jedi tricks

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Google Plus and Its SEO Benefits

Google Plus and Its SEO Benefits | SEO & Social Media Marketing | Scoop.it
At this point in the world of search engine optimization or even social media optimization, future notwithstanding, the fact that Google is an 800lb gorilla whose ring has be kissed is a no-brainer.
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Here's How to Use Content Curation as a Powerful Brand Builder

Here's How to Use Content Curation as a Powerful Brand Builder | SEO & Social Media Marketing | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon
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Francesca Piazza's curator insight, September 9, 2013 2:49 AM

wonderful and useful infographic

Francesca Piazza's curator insight, September 29, 2013 11:12 AM

I mainly appreciate this culinary metaphor. brilliant infographic.

Lydia Gracia's curator insight, February 26, 5:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

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The 10 New Rules for SEO

The 10 New Rules for SEO | SEO & Social Media Marketing | Scoop.it

To facilitate Social Media SEO optimization…

Include social buttons on every page of your site, and in all blog posts, press releases, and outbound communication.
 Focus on the channels your customers use. It’s better to do a thorough job in just one often-visited channel than poorly in three.
 Keep in mind that Google has made it clear that social signals play a role in its algorithm; Google+ is going to have the biggest role in your ranking.

Read more at: http://www.business2community.com/seo/the-10-new-rules-for-seo-0518641


Via Antonino Militello
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Nick Mortel's curator insight, June 21, 2013 5:00 AM

add your insight...

Paola Cinti's curator insight, June 21, 2013 9:47 PM

Nel solo 2012, BMW, JC Penney, overstock, e Forbes sono stati tutti rimossi dall'indice di Google per aver cercato di ingannare il sistema.

Elsie Whitelock's curator insight, June 27, 2013 7:14 AM

nice and simple to understand

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How Social Media is Changing the SEO Industry

How Social Media is Changing the SEO Industry | SEO & Social Media Marketing | Scoop.it

The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going to propagate any myths about how to increase your rankings via social media.

 

Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet.

 Find Out More: http://www.searchenginejournal.com/how-social-media-is-changing-the-seo-industry/63060/


Via Antonino Militello
Edna Campos's insight:

Interesante articulo: Como Social Media esta cambiando la Industria del SEO

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Ludis Media's curator insight, April 30, 2013 6:06 AM

Un article fort intéressant sur les effets des réseaux sociaux sur le SEO.

Olivia Lentucci's curator insight, May 4, 2013 7:52 AM

SEO IS ALIVE, It's social

Rich Rawdin's curator insight, May 10, 2013 5:07 AM

Very interesting information, a must read. HamptonsHomes4Sale.com

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SEO Basics: 8 Essentials When Optimizing Your Site

SEO Basics: 8 Essentials When Optimizing Your Site | SEO & Social Media Marketing | Scoop.it

Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.

 

Without it, your cake is tasteless, boring, and gets thrown in the trash.


Via Antonino Militello
Edna Campos's insight:

Un delicoso pastel 

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Colleen Gray's comment, April 13, 2013 10:16 AM
Love the comparison. It does simplify it all.
Natalie Gallagher's comment, April 13, 2013 11:37 AM
Yep, I thought that too! I'm very graphically orientated, so that pic works for me :-).
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How Video Can Improve your Social Media and SEO Status

How Video Can Improve your Social Media and SEO Status | SEO & Social Media Marketing | Scoop.it

An in-depth study by Forrester in 2010 found that a page with a video on it is 53 times more likely to achieve a page one result on Google.

 

This is considering that the page and video are both used in conjunction with typical SEO methods. 

 

In the world of marketing today, the fastest growing segments are social media and SEO. With these snowballing into the biggest tools used by online companies to market their products, videos are propelling some sites above others.

 

Read More: http://www.onextrapixel.com/2012/03/27/how-video-can-improve-your-social-media-and-seo-status/


Via Antonino Militello
Edna Campos's insight:

Como el video puede mejorar tu estatus en Social Media y SEO.

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manjaripatrikar's comment, March 22, 2013 5:47 AM
Thanks Patricia Carrier
Lora Zayn's curator insight, April 8, 2013 3:22 AM

One more proof of the importance of including video in your online campaign...people do not like reading anymore- Fact!

Gunnar Gapko's curator insight, April 9, 2013 9:05 PM

This article illustrates the power of adding a video to your page. Posting a video on your page not only raises the bar for your Social Media and Search Engine Optimization prestige, but can expand your reach by 53 times. So snag some friends, a good idea and a little creative talent and watch your page views skyrocket. 

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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | SEO & Social Media Marketing | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?

Via Karen Dietz
Edna Campos's insight:

Muy buen articulo..

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Karen Dietz's curator insight, January 24, 2013 3:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Trumans's curator insight, February 10, 2013 2:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca, Karen Dietz
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Linda Dougherty's curator insight, October 12, 2013 7:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Susan Kay Daniels's curator insight, January 13, 6:30 AM

This is a PowerPoint presentation that would have sent my former employers into shock. They had no imagination whatsoever. However, Eugene Cheng clearly has wonderful artistic skills and knows how to present them. In addition, he clearly has a nice budget to work with. These kind of beautiful graphics don't come at low price. I thoroughly enjoyed glancing through this presentation and plan to use it as inspiration for future projects.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

 

Louise Robinson-Lay's curator insight, January 16, 10:28 PM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.