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Curated by Edna Campos
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Rescooped by Edna Campos from Just Story It! Biz Storytelling
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | SEO & Social Media Marketing | Scoop.it

"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."

 

"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."

 

"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."


Via Ken Jondahl, Karen Dietz
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Karen Dietz's comment, February 2, 2013 8:41 PM
Many thanks for the shout-out Mike! Have an awesome day :)
Dolly Bhasin 's curator insight, February 2, 2013 11:41 PM

The most potent tool for WORK PLACE learning tool too! specially in the knowledge and the sharing economy!

Mike Ellsworth's comment, February 3, 2013 5:27 PM
Firas, thanks for the reScoop!
Rescooped by Edna Campos from Just Story It! Biz Storytelling
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How to turn every sales person into a top story-teller

How to turn every sales person into a top story-teller | SEO & Social Media Marketing | Scoop.it
Top Sellers are Great Storytellers: A simple framework for harnessing the power of anecdotesWhat sets top sales people apart?

Via Karen Dietz
Edna Campos's insight:

Muy buen articulo..

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Karen Dietz's curator insight, January 24, 2013 6:54 PM

Here is a niftly article that not only talks about the importance of storytelling in sales to boost the bottom line, but also includes a formula, and a free downloadable template.


Yeah!


The formula is pretty good. The only issue I have with it is that it still positions the company -- not the customer -- as the hero. We know that for max effectiveness, we want to make the customer the hero.


It is a subtle but important change -- because if the customer is the hero, your prospect will see themselves as the next potential hero. And your next customer. That is a good thing.


So how would you shift the formula given? In section 3, instead of saying "Working with their [key sponsor’s role], we helped them implement [brief description of our key capabilities] that allowed them to [brief description of benefits]" try this:


"Working with their [key sponsor’s role], our client was able to use our [brief description of our key capabilities]. As a result [share what THEY were able to accomplish] that allowed them to [brief description of benefits]."


That is only one suggestion. How else would you rewrite the formula to make the customer the hero of the story?


There are other good insights here and don't forget to download the free template!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Trumans's curator insight, February 10, 2013 5:49 PM

The human psyche is tuned in to story telling - that's why books, songs, movies and TV are so popular - everyone loves a story. The best thing you can do in business is to know your story and then share it in a continuously enthralling way.... a la Coca Cola...

Rescooped by Edna Campos from Just Story It! Biz Storytelling
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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca, Karen Dietz
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Alex Grech's curator insight, October 9, 2013 4:18 PM

It's the first time I've taught undergraduates.  I've found myself stripping slides to the core message and trying to find visuals that can communicate that message quickly, simply and yet - resonate.  There is nothing as tough as trying to unclutter the mind and focus on what really needs to be said - as opposed to 'making a point' or simply 'showing off'.  This presentation is about the art of visuals, clear design, and keeping it 'stupidly simple'.

Linda Dougherty's curator insight, October 12, 2013 10:14 AM

Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides.  Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.

 

No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.

Louise Robinson-Lay's curator insight, January 17, 2014 1:28 AM

While beautiful Powerpoint may seem like an oxymoron  this slideshow proves it is possible.

Rescooped by Edna Campos from Just Story It! Biz Storytelling
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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | SEO & Social Media Marketing | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Edna Campos's insight:

Totalmente cierto..coincido..

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Jeff Domansky's curator insight, January 21, 2013 4:02 PM

Attention consultants, curators, communicators: Sage advice ahead...

Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!