Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
When many business owners think about creating online videos -- for YouTube and elsewhere -- the first thing they want is for their video to go "viral." But is going viral a strategy? Is it something you can predict, execute and replicate for continued results? Instead of focusing so much on how viral a video might become, it's often smarter to concentrate on optimizing your videos for search.
Take the Old Spice campaign for example. In 2010, the deodorant company uploaded a short commercial to YouTube called "The Man Your Man Could Smell Like." In the ad, ex-NFL athlete Isaiah Mustafa addresses women viewers, saying "anything is possible when your man smells like Old Spice." Nearly three years later, the video has more than 43 million views.
Despite impressive numbers, Old Spice hasn't been able to produce another video with equal or more views. If it had cracked the elusive viral video code, wouldn't it be able to duplicate the results?
The problem with crossing your fingers and hoping something goes viral is that audience expectations are always changing, and how much people will share a video is an external variable no one can predict. One thing you have more control over is how your videos are optimized for search. When you know exactly what your audience is searching for, you can place your videos in front of them for instant visibility.
It costs an astonishing $650 billion per year to the economy when you while away at social media sites during your working hours!
How many times have you found yourself diving into your Twitter or Facebook while you should in fact be working?Accessing social media accounts while at work can be a serious drain on your productivity...
Per the infographic,social media at work costs an astonishing $650 billion per year. And it has been equally bad for students and workers- many more have been found to be spending 2x more time on Facebook than on exercising. For University students, nearly 3 hours are spent on social media sites and only 2 hours on studies, resulting in lesser grades.
As for workers, 1 in 10 are interrupted every 10.5 minutes by either a tweet, a Facebook update or even a simple instant message and it takes them 23 minutes to go back to work.
So, wonder if all this social media updates are worth it when it is causing such a big drain on the economy? Check out the infographic for the answers...
Most organizations have important data to present to their clients, members, boards of directors, and other constituencies. Yet who has time to read, or understand, the reports, charts and diagrams created by your overworked ...
An easy way to create infographics and posters with ready-made visual themes. Wow -- I see several templates I'm going to use today for my work with clients. What fun! This platform looks easy to use and I hope it is.
This promotional infographics video animation for the social video advertising company Ebuzzing is what I think of as a ‘dataviz’ style of animated video in that it essentially just animated various data in chart and graph form without much in the way of narrative story structure. Nice, clean illustration style, fun and engaging animations. Nice energy and pacing.
Hasting decisions in choosing elements and incomplete data are among the common reasons why an infographic fails to make an impact. Here are 5 factual reasons why your infographics may not be up to snuff.
Infographics have exploded across the web and throughout the SEO community. With the rise in "big data" availibility and the popularity of data visualisation many folk are trying to get the infographic formula just right......and failing...
Read this indepth article about the common mistakes and pitfalls so you can get things right first time
Infographics are a great way to visualize data and create better more media rich content ideal for sharing.
Who wants to read 1000 words + of text anymore when you can say the same thing in 1 image? So, we though you lot would enjoy this handy list of 20+ handy tools & websites to create your own engaging infographics!
“For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We're using it as a way of connecting with friends and socializing; the ...