SEO, Social Media and Digital Marketing
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Rescooped by Laura Garrido Arias from Content marketing automation
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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis
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Ajish Kumar's curator insight, November 23, 2013 5:45 AM

Good one.  Future belongs to optimization of contents for users.

Mohammed ALAMI's curator insight, January 10, 2014 9:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 2014 10:16 AM

Links & Words Matter (but) Social Shares is the New SEO

Rescooped by Laura Garrido Arias from Public Relations & Social Media Insight
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Mobile marketing: 4 ways to start using SMS

Mobile marketing: 4 ways to start using SMS | SEO, Social Media and Digital Marketing | Scoop.it

As marketers, we are all eager to begin leveraging multiple channels to speak to our customers when and where they are most likely to engage with our brand. With 90%+ open rate on SMS and engagement rates of up to 8 times higher than email, SMS marketing presents a huge opportunity for marketers.

However, one key issue that seems to continually get lost in the shuffle is that many tried and true digital marketing strategies don’t always translate well to SMS. SMS represents a much more disruptive form of communication for the consumer than email, display or social, which are all much easier for consumers to filter or just avoid. As you think about getting started with SMS, here’s four strategies to think about.…


Via Jeff Domansky
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Jeff Domansky's curator insight, December 5, 2013 3:18 AM

Mobile Marketing is picking up.

mary ellen johnson's curator insight, December 17, 2013 2:02 PM

Nothing beats fast innovative forward thinking, because the world demands it. Nothing beats the easiest, least expensive SMS Mobile Marketing platform than this:  http://bit.ly/1agKxzm    and you get your own QR code of course your own private number oh and did I say Unlimited key words.....unlimited!  http://bit.ly/1agKxzm

Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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5 Toolkits That Help Pump Up Your Content Marketing Efforts

5 Toolkits That Help Pump Up Your Content Marketing Efforts | SEO, Social Media and Digital Marketing | Scoop.it

Content marketing is hard. It requires your business to take up the role of a publisher. Now, that’s not something businesses or brands are used to doing traditionally.


Via Kamal Bennani
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Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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Case Study: Advanced Content Marketing

Case Study: Advanced Content Marketing | SEO, Social Media and Digital Marketing | Scoop.it

Content is a simple word that has become a marketing strategy. Advanced content marketing impacts SEO, creates brand awareness at velocity when it goes viral.


Via Kamal Bennani
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Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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How to Optimize Your YouTube Video for Maximum Traffic

How to Optimize Your YouTube Video for Maximum Traffic | SEO, Social Media and Digital Marketing | Scoop.it

When companies plan their marketing strategies, they often make the mistake of ignoring YouTube as a possible channel for lead development. Social media, PPC and other fields are accepted as vital, but YouTube? How much marketing use is the world’s foremost provider of cute kitten videos?

 


Via Kamal Bennani
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Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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A beginner’s guide to launching an e-commerce site in a day

A beginner’s guide to launching an e-commerce site in a day | SEO, Social Media and Digital Marketing | Scoop.it

With the rise of e-commerce platforms like Shopify, Squarespace, and now Weebly, the painstaking process of setting up an e-commerce website no longer takes months, but just a few hours in a day.

 


Via Kamal Bennani
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Rescooped by Laura Garrido Arias from Public Relations & Social Media Insight
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11 Quotes That Will Make You Rethink Your Marketing Strategy

11 Quotes That Will Make You Rethink Your Marketing Strategy | SEO, Social Media and Digital Marketing | Scoop.it

11 powerful quotes from Inbound13 speakers that will help you shape your marketing strategy to be more effective for today's business world.Last week, Richard and I attended the HubSpot Inbound Marketing Conference. From all of the great speakers, I decided to highlight some of  the quotes that I think highlight important concepts from Inbound13 that marketers need to consider when developing a marketing strategy for their business. Business is changing. The role of marketers is evolving. We have to constantly be evolving.Here are 11 morsels of wisdom from Inbound13 that should shape your marketing strategy:


Via Jeff Domansky
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Jeff Domansky's curator insight, August 30, 2013 1:40 PM

Several inspiring quotes and a few others that will get you re-thinking social marketing.

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5 Amazing Social Media Tools That Can Boost a Business Blog | DoSplash

5 Amazing Social Media Tools That Can Boost a Business Blog |  DoSplash | SEO, Social Media and Digital Marketing | Scoop.it
There are many social media tools online that can help you improve your presence online and boost your blog.
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Rescooped by Laura Garrido Arias from Digital Marketing & Communications
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Effective social media analytics

Effective social media analytics | SEO, Social Media and Digital Marketing | Scoop.it
Social media isn't just about collecting Facebook "likes" any more, says Danny Bradbury. The smart money is extracting intelligence from the network.

Via Alex Butler
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thomaslisterman's curator insight, June 19, 2013 12:41 AM

Love this part: "The problem with marrying social media analytics with management information is that in many cases, these other data sources are siloed within different departments. Big data may be useful, but it is also fragmented and hard to reassemble. As social media analytics become more sophisticated, the future barriers to use maybe [sic] as organisational as they are technical."

julie's comment, June 28, 2013 2:30 PM
Yeah, true the big probleme is the ROI! How classified datas on social media?
Rescooped by Laura Garrido Arias from Digital Marketing & Communications
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9 Key Elements Missing From Your Social Strategy

9 Key Elements Missing From Your Social Strategy | SEO, Social Media and Digital Marketing | Scoop.it
We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.

Via Alex Butler
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RockMe on the Road Glen and Maureen's curator insight, July 8, 2013 9:20 AM

It's all about time management...is it not?

RockMe on the Road Glen and Maureen's curator insight, July 8, 2013 9:22 AM

It's all about time manadgement is it not?

Rescooped by Laura Garrido Arias from Digital Marketing & Communications
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Integrate Content Marketing and SEO

Integrate Content Marketing and SEO | SEO, Social Media and Digital Marketing | Scoop.it
During a Twitter chat recently, I was asked if content marketing and SEO were key to the future of public relations. My answer? Absolutely!

Via Alex Butler
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javiergil23's curator insight, August 6, 2013 2:31 PM

add your insight...

Rescooped by Laura Garrido Arias from Business in a Social Media World
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Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts

Infographic: Optimize your Facebook, Twitter, G+ and Pinterest posts | SEO, Social Media and Digital Marketing | Scoop.it
Perfect : freedom from fault or defect. I have heartburn with anyone purporting to help you create anything that is "perfect." If everything conformed to a certain format, everything would be perfe...

Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Laura Garrido Arias from digital marketing strategy
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Case Study: 23+ Guide for Effective Search Engine SEO | Infographics

Case Study: 23+ Guide for Effective Search Engine SEO | Infographics | SEO, Social Media and Digital Marketing | Scoop.it
Infographic on Search Engine SEO, a case study to reflect how to reach top page of Google Search Engine Position with 23 best marketing tactics

Via malek
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malek's curator insight, July 22, 2013 7:25 AM

When two in three consumers would rather buy content rich business, it's no wonder marketing are investing $12.5B in online content

Rescooped by Laura Garrido Arias from Public Relations & Social Media Insight
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | SEO, Social Media and Digital Marketing | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

Via Jeff Domansky
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Jeff Domansky's curator insight, December 3, 2013 9:20 PM

Very interesting social media stats from Belle Beth Cooper at Fast Company.

Allison Emma Schizkoske's curator insight, December 3, 2013 10:03 PM

these facts are really interesting. The number of people who always have a mobile device with them to the amount of people who dont have sucerity on facebook is crazy. The fact that linkedin has less user rate dosnt surprise me as it is busniess oorentatied. 

Tahar Mehenni's curator insight, December 4, 2013 7:20 AM

       Le 04 Décembre de l'année 2013     

                       Bonjour madame,

                                          Bonjour monsieur,

Êtes vous intéressés par un challenge en recevant dés votre inscription gratuitement  et sans aucun engagement de votre part des actions convertibles immédiatement après le lancement du méga réseau social  actuellement en phase de  pré-organisation GloballSare ? Si oui cliquez sur ce lien et inscrivez vous sans tarder car l'offre est limitée dans le temps:

http://www.globallshare.com/fr/1469288.html

Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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Social Media ROI: 11 FREE Tools for Measuring Social Media Success

Social Media ROI: 11 FREE Tools for Measuring Social Media Success | SEO, Social Media and Digital Marketing | Scoop.it

Measuring social media ROI isn't always easy. Many social efforts lend themselves to brand building, community building, and customer service. But done correctly, social media will deliver results. Use these tools to measure ROI and social success.


Via Kamal Bennani
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Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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6 Steps to Launching a Business Pinterest Page

6 Steps to Launching a Business Pinterest Page | SEO, Social Media and Digital Marketing | Scoop.it

Confused about how Pinterest could ever work for a business? Learn the 6 most important steps to implementing and maintaining a business Pinterest page.


Via Kamal Bennani
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Philippe Yergeau's curator insight, November 26, 2013 1:22 PM

De très bons points à considérer.

Nathalie Prinet-Houairi's curator insight, November 27, 2013 9:24 AM

Des conseils de bon sens et des best practices intéressantes

Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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3 Content Marketing Practices to Stop Immediately — socialmouths

3 Content Marketing Practices to Stop Immediately — socialmouths | SEO, Social Media and Digital Marketing | Scoop.it

The blogosphere is full of content marketing best practices, here are 3 of them you need to stop right now and what to do instead


Via Kamal Bennani
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Rescooped by Laura Garrido Arias from Social Media, SEO, Mobile, Digital Marketing
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CEOs Should Get Out of the Saddle Before They’re Pushed Out

CEOs Should Get Out of the Saddle Before They’re Pushed Out | SEO, Social Media and Digital Marketing | Scoop.it

Smart CEOs leave after about five years, no matter how well the company is doing.


Via Kamal Bennani
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Is Blogging Still Relevant in a World of Social Media? [6 Reasons Why I Think It Is] : @ProBlogger

Is Blogging Still Relevant in a World of Social Media? [6 Reasons Why I Think It Is] : @ProBlogger | SEO, Social Media and Digital Marketing | Scoop.it
How relevant is blogging for today in a world of so many types of social media? I must hear this ... (Is Blogging Still Relevant in a World of Social Media? - a resounding yes from @problogger and from me!
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The 10 Commandments of Social Media Content Marketing

The 10 Commandments of Social Media Content Marketing | SEO, Social Media and Digital Marketing | Scoop.it
What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective?
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Social Media Infographics

Social Media Infographics | SEO, Social Media and Digital Marketing | Scoop.it
Shocking Social Media Statistics #infografia #infographic #socialmedia (“@GLaraLopez: Shocking Social Media Statistics #infografia #infographic #socialmedia http://t.co/jxgywqlQyh #besig)...
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Rescooped by Laura Garrido Arias from Digital Marketing & Communications
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Twitter's five tips for agile marketing in the moment

Twitter's five tips for agile marketing in the moment | SEO, Social Media and Digital Marketing | Scoop.it
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

Via Alex Butler
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DanielDoherty's curator insight, June 12, 2013 10:39 AM

I love the real time nature of twitter

Sunil Malhotra's curator insight, June 18, 2013 2:15 AM

Twitter is great for short-term promotion.

Bill Brown's curator insight, June 18, 2013 7:09 AM

Twitter is an essential for Marketers

Rescooped by Laura Garrido Arias from Digital Marketing & Communications
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Social Media and SEO

Social Media and SEO | SEO, Social Media and Digital Marketing | Scoop.it
Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings.

Via Alex Butler
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Astou MBAYE, MAA's curator insight, July 12, 2013 10:52 AM

Really interesting tips in there! Social media posts also have to be optimized with keywords. 

Rescooped by Laura Garrido Arias from Digital Marketing & Communications
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Three Outdated SEO Tactics

Three Outdated SEO Tactics | SEO, Social Media and Digital Marketing | Scoop.it
Links are a delicate situation, and the large emphasis on backlinks over the past couple of years has led to a few very aggressive penalties by search engines.

Via Alex Butler
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Why Use Photos And Videos In Social Media Marketing? [INFOGRAPHIC] - AllTwitter

Why Use Photos And Videos In Social Media Marketing? [INFOGRAPHIC] - AllTwitter | SEO, Social Media and Digital Marketing | Scoop.it
Why Use Photos And Videos In Social Media Marketing? [INFOGRAPHIC]
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