Brand Analysis
34 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Saranne Davies
Scoop.it!

48 inspired marketing ideas - The Poke

48 inspired marketing ideas - The Poke | Brand Analysis | Scoop.it
Click on image to advance to next
Saranne Davies's insight:

Awesome Dude!

more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

How great leaders inspire action

How great leaders inspire action | Brand Analysis | Scoop.it

 soSimon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...
(Filmed at TEDxPugetSound.)

Saranne Davies's insight:

I've seen some good talks on TED.  I've seen some GREAT talks on TED.  This is somewhere near the top.

It speaks to me on so many levels - student of social media, student of marketing, data analyst, employee and dare I say it, family member and friend.

People buy WHY you do things and not WHAT you do.

Do you agree?

more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | Brand Analysis | Scoop.it
If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding.
more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

How to Build a Pivot Table in Excel: A 1-Minute Explanation [Video]

How to Build a Pivot Table in Excel: A 1-Minute Explanation [Video] | Brand Analysis | Scoop.it

your brand Need help creating a pivot table in Microsoft Excel? We walk you through the steps in this new and informative video.

Saranne Davies's insight:

Just two things:
1:  If you are using Social Media (in fact, any web platform) to Market your business then you need to know Excel to dig right down through your analytical data.  Know it good - know it well.  It will help you enormously.

2:   Pivot tables are evil.  This will help.

more...
Saranne Davies's curator insight, March 3, 2014 11:08 AM

Just two things:
1:  If you are using Social Media (in fact, any web platform) to Market your business then you need to know Excel to dig right down through your analytical data.  Know it good - know it well.  It will help you enormously.

2:   Pivot tables are evil.  This will help.

Scooped by Saranne Davies
Scoop.it!

5 tips on how to woo your clients with words (and make them pay you with pleasure) - STAND out by doing OUTstanding stuff

5 tips on how to woo your clients with words (and make them pay you with pleasure) - STAND out by doing OUTstanding stuff | Brand Analysis | Scoop.it
Tweet A long time ago in a galaxy far, far away… No, scratch that, it was just around my street. I met up with a creative who was incredible at what he did. He wasn’t good, he was finger licking […]
Saranne Davies's insight:

I am sharing this because its good.  Its not ground breaking, clever, earth shattering, light bulb blowing but good common sense.  Social Media, Marking, etc is all about personality. Why do we forget that?  I am not a sales person so do you think I am barking up the wrong tree?  Oh I forgot... I am a sales person.  We are all sales people when it comes to branding, marketing and Social.

more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

What is a Brand, Anyway?

What is a Brand, Anyway? | Brand Analysis | Scoop.it
(Flickr image from Coca-Cola South Africa) Language is supposed to illuminate meaning, but it doesn’t always work that way.  As usage evolves, definitions become unmoored, and different people start using the same word to mean entirely different things. I think “brand” is one of those words that is widely used but unevenly [...]
more...
No comment yet.
Rescooped by Saranne Davies from Business Improvement
Scoop.it!

Building a Brand - You ARE What People Believe

Building a Brand - You ARE What People Believe | Brand Analysis | Scoop.it

Whether or not your business is a bricks and mortar business or a pure on-line enterprise, the management of your brand in different environments and for different market segments is becoming more complex and more important.

 

Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now exist a number of mis-conceptions in respect to brand building.

 

This excellent article throws a lot of light on this changing world and should be read by anyone responsible for brand and reputation management especially in on-line endeavours.


Via Daniel Watson
more...
Matthew Wafer's curator insight, September 25, 2014 11:56 PM

An interesting article on building a brand, with the focus being upon the brands image and position. Successfully positioning a brand can create that of 'monopoly' of the desired mind-space for the chosen audience. This article explains how to express strong and favorable associations with that of the desired target audience. And why the recognition and reputation between desired associations is important to a brand.

Brett Reid's curator insight, October 1, 2014 5:29 PM

Great article on Brand positioning . Brand Positioning  plays a vital role in developing an overall brand strategy. The brand strategy is crucial to separate from competitors and be successful. The depth this article goes into surrounding brand positioning and building a brand strategy is very helpful. The article also talks about micro positioning , something i had never heard of before.  

Francesca Everard's curator insight, October 2, 2014 7:48 AM

Brand Positioning is an essential part in developing the overall brand strategy. It is vital that the brand strategy creates differentiation from competitors to gain success and competitive advantage. This article goes further in depth about what surrounds brand positioning and how to create a brand strategy alongside to support it.

 
Rescooped by Saranne Davies from Integrated Brand Communications
Scoop.it!

9 Signs Of A Healthy Brand - Customer Relationship

9 Signs Of A Healthy Brand - Customer Relationship | Brand Analysis | Scoop.it

It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.

 

Exactly the same for most transactions that take place between people and brands. People get what they’re looking for, and then they go.

 

If you ask the people responsible for running brands what customers they want, they’ll often say “as many as possible” or “people who spend a lot” or this age group or that ethnic group – but that’s not what they really want at all. Because, when probed, they have no idea who they want as customers. They’ll take anyone whose buying. They just want the money.


Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, January 25, 2014 12:21 PM

If a #brand engagement is memorable, credible and emotionally energized then the brand-customer relationship provides value to customers.

Joachim Scholz, PhD's curator insight, January 25, 2014 2:06 PM

Many of these 9 signs can be readily seen violated in current brand crises, which offers an interesting angle on the phenomenon of brand relationship - or on how easy it is to tarnish it.

 

For example, take "3. Openness – facts and opinions are shared" and relate it to BPs deepwater leak a few years ago or the recent Liberty Industry leak in West Virginia. Or "6. Confidence – people believe in themselves and each other", which is lost when a Lululemon CEO violates to what a brand stands for.

 

From this perspective, these 9 items on the list are more than signs. They are more like check marks brand managers have to meet in order to build long-lasting brand relationships. 

Leilani Verona Steffany's curator insight, April 3, 2014 6:10 AM

Without brands you wouldn't be able to sell your products and services. Without brand communication people wouldn't  know about what your brand has to offer in value, benefits and attributes etc. However in this day and age we are constantly being bombarded by advertisements every where we turn. Therefore people tend to avoid ads at all cost (Zipping, Zapping, clocking etc). This article explains the importance of brand and consumer relationships and how you can measure/ predict a healthy consumer and brand relationship by making sure it incorporates the 9 signs below

 

1. Consistency 

2. Integrity 

3. Openness 

4. Humor 

5. Delight 

6. Confidence 

7. Time 

8. Endorsement

9. Value

 

I think these 9 steps are all relevant and important in regards to building, and maintaing a healthy brand and consumer relationships, and that these  principles can be accomplished through a marcoms program, with the help of different communication deciplines to help fulfill aspects of the list! #KeepconsumerswithIMC

Scooped by Saranne Davies
Scoop.it!

Your Content Marketing Will Fail without These 10 Features

Your Content Marketing Will Fail without These 10 Features | Brand Analysis | Scoop.it
I’m thrilled when I see companies launching a content marketing campaign. But I cringe when I see their content marketing fail. Sometimes, the failure set
Saranne Davies's insight:

Branding and Marketing go hand in hand.  The principles are the same.

more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

I Had To Look Twice At Most Of These 27 Ads. But Once I Got Them… Absolutely Brilliant.

I Had To Look Twice At Most Of These 27 Ads. But Once I Got Them… Absolutely Brilliant. | Brand Analysis | Scoop.it
With how often each of us are online or using our mobile phones, you would think that print advertising is an antiquated artwork that no one pays real [...]
more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

Deconstructing Edward Bernays' 'Propaganda' (Part 1) (Episode 60) - YouTube

Edward Bernays, born in Vienna in 1891 and famously the nephew of Sigmund Freud, was perhaps the pioneer in the field of Public Relations, and highly influen...
Saranne Davies's insight:

You've heard of him... not sure where... not sure how...

 

“Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.” 

more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

Social Media for Branding

Social Media for Branding | Brand Analysis | Scoop.it
This infographic poster highlights the consumer interaction with brands on facebook and twitter and customer branding settlement.
more...
Mance Creative's curator insight, March 31, 2014 5:59 PM

Being an active member of various social media sites is a great way to get your brand noticed.  Continuous interactions with your followers will also keep your brand relevant.

Mance Creative's curator insight, April 9, 2014 3:56 PM

Social Media is an excellent resource for branding....and it's free.

Alex Ellsworth's curator insight, July 3, 2015 7:15 AM

This infographic shows that the most preferred way for consumers to get updates about a brand is through short updates via platforms like Facebook and Twitter. Naturally, people who are more involved on these platforms mention brands more in their own updates, and share things about brands. Because of this, brands have a huge opportunity to gain more buyers. By using a profile of someone who "likes" a brand, they can view what else they like, and target people who have similar interests. Not surprisingly, the thing most people like to see via their favorite brands on social networks is coupons and discounts. I think it would be helpful for brands to somehow construct a sort of virtual "punch card" for incentive; sharing something, referring likes, engaging with customer service, etc would give the customer a unique code for, say, 5-10% off their next purchase. This way, you are building a unique space on the internet, an interactive place where customers will want to return.

Scooped by Saranne Davies
Scoop.it!

Google This: What It Means When A Brand Becomes A Verb

Google This: What It Means When A Brand Becomes A Verb | Brand Analysis | Scoop.it
We FaceTime and Skype but we generally dont Facebook or YouTube. We Google but we dont Bing at least not yet. Why are some popular brands or products...
Saranne Davies's insight:

Add to the list, Velcro, Superglue, Tipex, Skype, Hoover, Photoshop, Post it Note.

more...
No comment yet.
Scooped by Saranne Davies
Scoop.it!

The secret power of brands — University of East Anglia — FutureLearn

The secret power of brands — University of East Anglia — FutureLearn | Brand Analysis | Scoop.it
Saranne Davies's insight:

FREE MOOC (Massive Open Online Course) available from Futurelearn.  Learn all about Company Branding and the power of the big brands today.

more...
No comment yet.
Rescooped by Saranne Davies from Public Relations & Social Media Insight
Scoop.it!

Disconnected: Are Brands Contributing to Facebook Fatigue? | Soshable | Social Media Blog

Disconnected: Are Brands Contributing to Facebook Fatigue? | Soshable | Social Media Blog | Brand Analysis | Scoop.it

...

One particularly large group of contributors to the mass of content uploaded to Facebook every day are brands looking to gain new customers and make a few sales. Unfortunately, it’s this group of contributors who are arguably contributing most to Facebook fatigue.

Brands are all over Facebook, even if you don’t actually like any brand pages. Advertising and suggested posts mean that you’re bound to come across a brand post at some point, while ‘like and share’ competitions mean that you’re even more likely to have your news feed polluted by branded content.

 

That’s not necessarily a bad thing; a lot of brands do have genuinely interesting things to say and provide some entertaining stuff that deserves to be shared. However, a lot of brands have fallen into Facebook auto-pilot, relying on a banal template of posts and images formulated by set ideas of what a brand should ‘do’ on Facebook and a desperation not to offend.

 

You’ve undoubtedly seen the type of content I’m talking about; ‘LIKE this post if you like dogs, SHARE it if you love dogs’ from a company selling washing machines; ‘It’s Monday, tell us who you’re favourite member of ABBA is’ from a gambling company. Its content designed to get likes and shares, regardless of relevancy to the brand posting it...


Via Jeff Domansky
more...
Jeff Domansky's curator insight, September 28, 2013 8:12 PM

Banal brand content partly to blame for Facebook fatigue. The solution is easy: more inspiring brand content.